The “Golden Adventures of Brett Hull” comic books, written by Walt Jaschek, was the brainchild of The Patrick Company, a St. Louis promotion agency. They concocted a brilliant concept cross-promoting their clients McDonald’s, Coca-Cola, Brett Hull and the St. Louis Blues: a three-issue mini-series sold at regional McDonald’s for 99 cents. The agency also created this brilliant TV spot announcing the series. Enjoy it – and then feel free to peruse the comics themselves right on this site!
Golden Adventures of Brett Hull #1: “Slap Shot to Destiny.” Publisher: The Patrick Company. Agency: Hinkle & Company. Writer: Walt Jaschek and Brock Hanke. Artists: Don Secrease, Bill Lux, Rick Burchett, Bill Vann. (Full credits and backstory here.) Below are the interior spreads! Enjoy this journey back to St. Louis, 1994. “Hold on to your seats, Blues fans,” the story begins. “We’ve got some kind of hockey game here at the Kiel Center tonight…”