One of the first radio collaborations between Walt Jaschek and Paul Fey was this Clio-award-winning (“Best Use of Sound”) spot for George Schlatter’s Comedy Club, a King World TV series showcasing stand-up comics. When tasked with promoting the upcoming premiere, the duo had no access to clips. “Got no options, got no problems,” they said. No existing content freed them from using clips, and pushed their thinking. “What’s the real, human benefit of this kind of show?,” they asked, and came up with an answer: laughing out loud. The idea for “cataloging” types of laughter was born during a brainstorm on Walt’s front porch, but turning it into great audio fell to producer/director Paul, engineer Bill Schulenburg, and some very funny laughers from the L.A. talent pool. Tip: listen ’til the end.
This commercial is also a good copywriting example. Here’s the script by Walt Jaschek.
“Robert Goulet” | :60 Radio for the Simpsons.
ANNOUNCER: And now, mister Robert Goulet reads from “The Writings of Bart,” the collected, after-school blackboard writings of young Bart Simpson. Mister Goulet.
SFX: CLASSICAL MUSIC, UNDER
ROBERT GOULET: I will not trade pants with others.
I will not do that thing with my tongue.
I will not Xerox my butt.
A burp is not an answer.
I will not pledge allegiance to Bart.
I will not eat things for money. I will not bring sheep to class. I will not instigate revolution. My name is not Doctor Death.
ANNOUNCER: To experience all of Bart’s after-school blackboard writings, watch every classic episode of The Simpsons.
ROBERT GOULET: I will not call the principal, “Spud Head.”
ANNOUNCER: The Simpsons. Now five times a week.
MUSIC UP AND OUT