Walt’s Copywriting Process (With Chart)

After decades of writing marketing copy and content in every medium in our time-space continuum, I have been asked about my “copywriting process.” For visual…

Editorial: What Walt Jaschek Believes. (And Doesn’t Believe.)

Part One: What I Believe.  Originally published as the editorial in Slightly Bent Comics #1. I BELIEVE in music, I BELIEVE in love. But not necessarily in that…

Amazing Tech Predictions from 1978, Come True!

“Must…have…now!,” I exclaimed, as I whisked this 1978 Newsweek from atop a stack of vintage, disco-era magazines at a nearby Antique Mall. Cost: $1, same…

11 Signs We’re Writing Too Many List Posts

Ah, numbered lists! As content, they’re proven link-bait; they’re merciful on readers’ eyes; and they’re an easy, go-to structure – maybe a little too “go-to”…

Is Paul Blart based on Mel Cool: Mall Cop?™

Mel Cool: Mall Cop.™ Copy and layouts: Walt Jaschek. Art: Don Secrease. Is Paul Blart based on Mel Cool: Mall Cop? The short answer: not…

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