Baby Ultrasound Picture Makes Hospital TV Spot Heart-Warming, Helpful

3-D fetal ultrasound of pregnant actress adds authenticity to this Walt-written, well-shot TV spot.

The heart, not the head: that’s where we make decisions about where to go for healthcare. That’s why, as previously reported, my award-winning “This Is Care” advertising campaign for Central Baptist Hospital used minimal copy and maximum empathy to connect patients to the brand.

When it was time to extend the series to an introduction of the hospital’s highly advanced, digital feat ultrasound equipment, I once again pushed back against turning the TV spot into a brochure. My script emphasized showing, not telling: in the simple, two-beat structure the campaign established, we see actual, 3-D, digital footage of a fetus.

Here’s the spot, beautifully shot by The Arbor Group for agency Maring Weissman, followed by my script.

:30 TV Script
Title: “This Is Tyler”
For: Central Baptist Hospital

MUSIC: Light, reassuring, under

TYPE FADES IN: This is Tyler’s first baby picture.

V.O., in tandem: This is Tyler’s first baby picture.

VIDEO: Actual ultrasound footage of a fetus, moving

TYPE FADES IN: This is Tyler.

V.O., in tandem: This is Tyler.

VIDEO: An exam room where an ultrasound is being conducted on a very pregnant Mom. The supportive Dad stands nearby. A smiling technician likes what she sees on the monitor, and turns it to face the couple.

MUSIC: Swells

VIDEO: The expectant couple beam at the sight of their baby. Mom  mouths the words, “He’s perfect.”

TYPE FADES IN: Central Baptist Hospital. This is care.

V.O., in tandem: Central Baptist Hospital. This is care.

MUSIC: Builds to finish

Fade out

A bonus point for authenticity, I believe: the spot features actual, live video from the ultrasound being performed on the genuinely pregnant actress. In that regard, I think, the commercial it isn’t just heart-warming: it’s helpful. If you’re searching for “baby ultrasound picture,” as many parents are, this spot often comes up in search results, giving Moms and Dads an authentic preview of what they might expect.

Healthcare marketing. It’s about heart, head, and sometimes: the womb.

Radio Ad Script | Viva La Volvo

“Viva La Volvo” is a funny, 60-second radio spot created by Paul & Walt Worldwide for the Southern California Dealers Association. It amusingly depicts a woman’s love and obsession with her Volvo.

The commercial won many advertising industry awards and serves as a good example of strong radio copywriting. The production technique, energetic music cutting in and out of funny “one-liners,” was used frequently by writer Walt Jaschek and producer Paul Fey for their radio campaigns on behalf of national brands.

First, the spot, followed by the script.

“Viva La Volvo” :60 Radio
Southern California Volvo Dealers
Script by Walt Jaschek

MUSIC: HORNS AND DRUM UP, SUDDENLY OUT

ELLEN: A friend of mine said he wanted to talk to me about my Volvo. I said, “Thank you — that’s between me and my gynecologist.”

MUSIC: HORNS AND DRUM UP, SUDDENLY OUT

ELLEN: He said, “No, no, your car — your Volvo 850 Turbo Sportswagon.” I said, “Oh, that. No, you can’t drive it.”

MUSIC: HORNS AND DRUM UP, SUDDENLY OUT

ELLEN: Oh, I love my Volvo. Sure, it’s safe, but, gee, just because driving on the freeways of Southern California is the equivalent of playing bumper cars at the speed of light, what kind of reason is that?

MUSIC: HORNS AND DRUM UP, SUDDENLY OUT

ELLEN: Volvos are still ultra-luxury imports. Sleek and gorgeous and loaded to here. Safe and sexy and… (BEAT AS SHE STOPS HERSELF) Pardon me, I have to go hug my car now.

MUSIC: HORNS AND DRUM UP, UNDER

ANNOUNCER: Want safe AND sexy? Viva La Volvo! Test-drive a Volvo at your Southern California Volvo dealer.

MUSIC: HORNS AND DRUM UP, SUDDENLY OUT

ELLEN: “Since when is safe sexy?,” another friend asked. “Hey,” I said, “what decade are YOU living in?”

MUSIC: HORNS AND DRUM RESOLVE INTO FINISH

© Paul & Walt Worldwide. All rights reserved. If you want a commercial like this, contact us and we’ll craft one equally funny and memorable.

Bonus: See writer Walt try out his new HyperX Quadcast home office microphone, and check current price of this mic on Amazon.

That’s an #affiliate link. Help support this site!

Come on, you know you want to know how much this cool mic costs. -Walt #affiliate