Walt Jaschek describes the creation and unexpected success of one of the first funny radio commercials he ever wrote, and his debut as a voice…
Dr. Albert Einstein has a new theory. He’s just not sure how to “market” it. In fact, he’s “pulling his hair” over it. And if…
Funny dialogue and theatre of the mind are at play in this radio spot for Miami’s NewsCenter 7 and their fraud-exposing team of reporters known…
This radio commercial for early generation Southwestern Bell mobile phones established a lively, ear-catching format we used often: a stand-up comic tossing off one-liners about…
“Beat-Yourself-Up Hotline” is a 60-second, funny radio commercial created by Paul & Walt Worldwide for Smartship.com. It stars Stewart Sloke as a caller to the…
“Viva La Volvo” is a 60-second radio commercial created by Paul & Walt Worldwide for the Southern California Dealers Association, and amusingly depicts a woman’s…
“Missing Persons” is a funny radio commercial created by Paul & Walt Worldwide for the syndicated run of the TV series “Matlock” starring Andy Griffith.…
Guys! Have you ever wanted to star in your own beer commercial? Well, now you can, thanks to this Budweiser radio spot that will “cue”…
Come on, a little too professorial. The elbow patches are spot on, sure, but who lines up markers like that, and why would the guy…
This article first appeared in Call Letters, the member newsletter of the Southern California Broadcaster Association, in Fall, 1995. Paul & Walt Worldwide had just completed a national,…
