“Subliminal Seduction:” The funny radio spot that launched comedy careers

Walt Jaschek describes the creation and unexpected success of one of the first funny radio commercials he ever wrote, and his debut as a voice…

Radio Ad Script | “Albert Einstein” in “Marketing Genius”

Dr. Albert Einstein has a new theory. He’s just not sure how to “market” it. In fact, he’s “pulling his hair” over it. And if…

Radio Ad Script | “Mr. Rippemoff” for NewsCenter 7

Funny dialogue and theatre of the mind are at play in this radio spot for Miami’s NewsCenter 7 and their fraud-exposing team of reporters known…

Radio Ad Script | “Cellular Guy” | Funny Spot for Southwestern Bell

This radio commercial for early generation Southwestern Bell mobile phones established a lively, ear-catching format we used often: a stand-up comic tossing off one-liners about…

Radio Ad Script | “Beat-Yourself-Up Hotline” | Smartship.com

“Beat-Yourself-Up Hotline” is a 60-second, funny radio commercial created by Paul & Walt Worldwide for Smartship.com. It stars Stewart Sloke as a caller to the…

Radio Ad Script | Viva La Volvo | Funny Monologue

“Viva La Volvo” is a 60-second radio commercial created by Paul & Walt Worldwide for the Southern California Dealers Association, and amusingly depicts a woman’s…

Radio Ad Script | “Missing Persons” | For Matlock

“Missing Persons” is a funny radio commercial created by Paul & Walt Worldwide for the syndicated run of the TV series “Matlock” starring Andy Griffith.…

Radio Ad Script | Budweiser | Star-In-Your-Own Commercial

Guys! Have you ever wanted to star in your own beer commercial? Well, now you can, thanks to this Budweiser radio spot that will “cue”…

Walt Jaschek Looks “Professorial” Promoting Webster U. Radio Class.

Come on, a little too professorial. The elbow patches are spot on, sure, but who lines up markers like that, and why would the guy…

Paul & Walt Help CBS-TV to Fall Sweeps Success

This article first appeared in Call Letters, the member newsletter of the Southern California Broadcaster Association, in Fall, 1995. Paul & Walt Worldwide had just completed a national,…

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