“Subliminal Seduction:” The funny radio spot that launched comedy careers

Walt Jaschek describes the creation and unexpected success of one of the first funny radio commercials he ever wrote, and his debut as a voice…

Radio Copywriting: “Albert Einsten” in “Marketing Genius”

Dr. Albert Einstein has a new theory. He’s just not sure how to “market” it. In fact, he’s “pulling his hair” over it. And if…

Radio Copywriting: “Mr. Rippemoff” for NewsCenter 7

Funny dialogue and theatre of the mind are at play in this radio spot for Miami’s NewsCenter 7 and their fraud-exposing team of reporters known…

Radio Copywriting | “Cellular Guy” | Funny Spot for Southwestern Bell

This radio commercial for early generation Southwestern Bell mobile phones established a lively, ear-catching format we used often: a stand-up comic tossing off one-liners about…

Radio Copywriting | “Beat-Yourself-Up Hotline” | Smartship.com

“Beat-Yourself-Up Hotline” is a 60-second, funny radio commercial created by Paul & Walt Worldwide for Smartship.com. It stars Stewart Sloke as a caller to the…

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