My Copywriting Tips and Advice from 1984

“Positioning + creativity + guts = effect.” That was my formula for successful advertising, as quoted in this 1984 article from the Colorado Springs Business…

Copywriter’s Lucky Charm: “Red Underwear”

In a video interview with Ken Ohlemeyer, longtime St. Louis copy and comedy writer offers in 44 minutes his learnings from 40 years. “Put your…

“Subliminal Seduction:” The funny radio spot that launched comedy careers

Walt Jaschek describes the creation and unexpected success of one of the first funny radio commercials he ever wrote, and his debut as a voice…

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