Radio Copywriting | “Missing Persons” | Matlock

Award-Winning, Copywriting Examples, Humor Writing, Radio Commercials

“Missing Persons” is a funny radio commercial created by Paul & Walt Worldwide for the syndicated run of the TV series “Matlock” starring Andy Griffith. This spot, written by Walt Jaschek, produced and directed by Paul Fey, garnered many ad industry awards, including the Clio Award for “Best Radio Copywriting.” It stars voice talent Tom Poston and Harvey Atkin.

Click and enjoy!

It’s also a good copywriting example. Here’s the script.

“Missing Persons”
:60 Radio
Script by Walt Jaschek

SFX: Telephone ring, followed by phone pick-up

TOUGH-TALKING COP: Missing Persons.

GOOFY GUY (phone filtered:) Missing Persons?

COP: Missing Persons.

GOOFY GUY: My wife is missing.

COP: Your wife is missing?

GOOFY GUY: My wife is missing.

COP: When did you last see her, sir?

GOOFY GUY: Four o’clock.

COP: Four o’clock?

GOOFY GUY: Four o’clock.

COP: Uh, where’s your TV, sir?

GOOFY GUY: The bedroom.

COP: Have you checked IN the bedroom, sir?

GOOFY GUY: No.

COP: She’s probably watching “Matlock!”

GOOFY GUY: “Matlock” is on at four o’clock?

STERN COP: Every weekday at four on Channel Two. Go check your bedroom, sir. I’ll wait.

GOOFY GUY: Okay.

[LONG SOUND FX STRETCH: Goofy guys puts down the phone. He walks down a hallway. He opens the bedroom door. We hear a few seconds of Matlock (“Your honor, I…”) The goofy guy closes the bedroom door. He walks back down the hallway. He picks up the phone.]

GOOFY GUY: Hello?

COP: I’m here.

GOOFY GUY: She’s watching “Matlock!”

COP: I thought so.

GOOFY GUY: I didn’t know “Matlock” was on at four o’clock.

COP: Every weekday at four on Channel Two.

GOOFY GUY: She really likes Andy Griffith!

COP: Of course she does.

GOOFY GUY: She was so busy watching “Matlock” that she forgot to tell me where she was!

COP: Tell her I understand.

GOOFY GUY: Okay.

SFX: The goofy guy puts down phone, walks down hallway again.

COP: Wait! I didn’t mean now! Sir? Sir?

SFX: Goofy guy opens bedroom door. Matlock is still playing.

GOOFY GUY: Hey! My favorite episode!

ANNOUNCER: “Matlock.” Weekdays at four on Channel Two. Because there’s nothing like a good mystery!

COP: I’m hanging up now sir. Sir?

© Paul & Walt Worldwide. All rights reserved. If you want a commercial like this, contact us and we’ll craft one equally funny and memorable.

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Radio Copywriting: “Laugh Catalog” | Funny :60 Radio

Award-Winning, Humor Writing, Radio Commercials

One of the first radio collaborations between Walt Jaschek and Paul Fey was this Clio-award-winning (“Best Use of Sound”) spot for George Schlatter’s Comedy Club, a King World TV series showcasing stand-up comics. When tasked with promoting the upcoming premiere, the duo had no access to clips. “Got no options, got no problems,” they said. No existing content freed them from using clips, and pushed their thinking. “What’s the real, human benefit of this kind of show?,” they asked, and came up with an answer: laughing out loud. The idea for “cataloging” types of laughter was born during a brainstorm on Walt’s front porch, but turning it into great audio fell to producer/director Paul, engineer Bill Schulenburg, and some very funny laughers from the L.A. talent pool. Tip: listen ’til the end.

The script to this spot (read it below) was featured in the book about funny radio commercials, And Now a Few Laughs from Our Sponsors (recommended.)

SCRIPT for 60-second radio commercial for TV series “George Schlatter’s Comedy Club.” Writers: Paul Fey and Walt Jaschek

MUSIC: Dignified piano, under

PROFESSOR: Number Seventeen. The Chuckle.

SFX: A MAN CHUCKLING

PROFESSOR: Number Twenty-Two. The Giggle.

SFX: A WOMAN GIGGLING

PROFESSOR: Number Forty-Nine. The Chortle.

SFX: A WOMAN CHORTLING

PROFESSOR. Number Fifty-Six. The Snort.

SFX: A WOMAN SNORTING

PROFESSOR: Number Sixty-One. The Nasal Burst.

SFX: A MAN NASAL BURSTING

PROFESSOR: Number Sixty-Two. The Sputtering Burst.

SFX: A MAN SPUTTERING THEN NASAL BURSTING

PROFESSOR: Number Seventy-Four. The Cackle.

SFX: A WOMAN CACKLING

ANNOUNCER: The proceeding laughter was brought to you by George Schlatter’s Comedy Club, the new TV show featuring the freshest faces in stand-up comedy.

PROFESSOR: Number One Hundred and Seventeen. The Guffaw.

SFX: A MAN GUFFAWING PROFESSOR: Number One Hundred and Seventeen “A.” The Guffaw with Wheeze.

SFX: A MAN GUFFAWING, THEN WHEEZING, UNDER

ANNOUNCER: George Schlatter’s Comedy Club. From the creator of Laugh-In.

SFX: GUFFAWING CONTINUES AND FADES OUT WITH MUSIC

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