“Missing Persons” | Funny, Clio-Award-Winning Radio Ad for “Matlock” (Good Copywriting Example)

Award-Winning, Copywriting Examples, Humor Writing, Radio Commercials

“Missing Persons” is a funny radio commercial created by Paul & Walt Worldwide for the syndicated run of the TV series “Matlock” starring Andy Griffith. This spot, written by Walt Jaschek, produced and directed by Paul Fey, garnered many ad industry awards, including the Clio Award for “Best Radio Copywriting.” It stars voice talent Tom Poston and Harvey Atkin.

Click and enjoy!

It’s also a good copywriting example. Here’s the script.

“Missing Persons”
:60 Radio
Script by Walt Jaschek

SFX: Telephone ring, followed by phone pick-up

TOUGH-TALKING COP: Missing Persons.

GOOFY GUY (phone filtered:) Missing Persons?

COP: Missing Persons.

GOOFY GUY: My wife is missing.

COP: Your wife is missing?

GOOFY GUY: My wife is missing.

COP: When did you last see her, sir?

GOOFY GUY: Four o’clock.

COP: Four o’clock?

GOOFY GUY: Four o’clock.

COP: Uh, where’s your TV, sir?

GOOFY GUY: The bedroom.

COP: Have you checked IN the bedroom, sir?

GOOFY GUY: No.

COP: She’s probably watching “Matlock!”

GOOFY GUY: “Matlock” is on at four o’clock?

STERN COP: Every weekday at four on Channel Two. Go check your bedroom, sir. I’ll wait.

GOOFY GUY: Okay.

[LONG SOUND FX STRETCH: Goofy guys puts down the phone. He walks down a hallway. He opens the bedroom door. We hear a few seconds of Matlock (“Your honor, I…”) The goofy guy closes the bedroom door. He walks back down the hallway. He picks up the phone.]

GOOFY GUY: Hello?

COP: I’m here.

GOOFY GUY: She’s watching “Matlock!”

COP: I thought so.

GOOFY GUY: I didn’t know “Matlock” was on at four o’clock.

COP: Every weekday at four on Channel Two.

GOOFY GUY: She really likes Andy Griffith!

COP: Of course she does.

GOOFY GUY: She was so busy watching “Matlock” that she forgot to tell me where she was!

COP: Tell her I understand.

GOOFY GUY: Okay.

SFX: The goofy guy puts down phone, walks down hallway again.

COP: Wait! I didn’t mean now! Sir? Sir?

SFX: Goofy guy opens bedroom door. Matlock is still playing.

GOOFY GUY: Hey! My favorite episode!

ANNOUNCER: “Matlock.” Weekdays at four on Channel Two. Because there’s nothing like a good mystery!

COP: I’m hanging up now sir. Sir?

© Paul & Walt Worldwide. All rights reserved. If you want a commercial like this, contact us and we’ll craft one equally funny and memorable.

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Funny, Award-Winning Radio Adverts (and Good Copywriting Examples!)

Copywriting Examples, Humor Writing, Radio Commercials

Funny radio commercials? Are they still a thing? Yes, funny radio adverts are still a thing. We specialize in funny radio spots, and advertisers (and audiences) treasure them. They love to “laugh their ads off.” The samples below also serve as good copywriting examples.

Funny radio commercials provide an attention-getting break from the boring radio norm (radio today: zzzzzzzzzzz). Truly funny radio commercials also provide a memorable, positive, and thus loyalty-building listener experience. 

So turn your volume up for these award-winning funny radio adverts, written or co-written by Walt Jaschek, and produced by Paul Fey, many from the heady days we were known as Paul & Walt Worldwide.

Need a new, laugh-your-ads-off campaign of funny radio commercials written and produced? Contact us for a free bid.

Funny Radio Commercial #1 (And Good Copywriting Example)

“Picard Auditions” / Funny radio commercial for “Star Trek: The Next Generation” / Writer: Walt Jaschek. Producer: Paul Fey

Hear our entire playlist of funny radio commercials on YouTube.

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Funny Radio Commercial #2 (And Good Copywriting Example)

“Beat-Yourself-Up Hotline” | Funny Radio Commercial for Smartship.com | Writer: Walt Jaschek | Producer: Paul Fey

Hear our entire playlist of funny radio commercials on YouTube.

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Funny Radio Commercial #3 (And Good Copywriting Example)

“Viva La Volvo” | Funny radio commercial for Volvo | Writer: Walt Jaschek | Producer: Paul Fey

Funny Radio Commercial #4 (And Good Copywriting Example)

“Missing Persons” | Funny radio commercial for “Matlock” | Writer: Walt Jaschek | Producer: Paul Fey

Funny Radio Commercial #5 (And Good Copywriting Example)

Hear our entire playlist of funny radio commercials on YouTube.

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“Laugh Catalog” | Funny radio commercial for George Schlatter’s Comediy Club | Writer: Walt Jaschek | Producer: Paul Fey | Clio winner, “Best Use of Sound”

Hear our entire playlist of funny radio commercials on YouTube.

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Funny Radio Commercial #6 (And Good Copywriting Example)

“Robert Goulet ” | Funny radio commercial for “The Simpsons” | Writer: Walt Jaschek | Producer: Paul Fey

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Funny Radio Commercial #7 (And Good Copywriting Example)

“Ballad of Judge Wapner” | Funny radio commercial for “The People’s Court” | Writer: Walt Jaschek | Producer: Paul Fey

Hear our entire playlist of funny radio commercials on YouTube.

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Funny Radio Commercial #8 (And Good Copywriting Example)

“I’m Shaving My Head!” | Funny radio commercial for “Star Trek: The Next Generation” | Writer: Walt Jaschek | Producer: Paul Fey

Hear our entire playlist of funny radio commercials on YouTube.

Subscribe to our YouTube channel, Great Copywriting! Tips and Examples