Copywriter Walt Jaschek recalls a college poster campaign concept he pitched to the Budweiser team at Anheuser Busch. Did the Cooler Heads prevail?
Happy first day of Summer! Here’s a seasonal flashback from back in the day, when I was invited by the Budweiser promo team to pitch ideas for a college poster campaign with a summer thme. I concocted characters called “The Cooler Heads” who would “prevail” until school resumed in Fall.
The group laughed…
But didn’t buy it.
Oh, well. Truth is, when I rediscovered this pencil layout and the Anheuser-Busch name badge still stuck to it, I remembered: Even when not every idea we pitched was bought… we were having too much fun.
As for The Cooler Heads, they deserve to appear somewhere. Beer clients? Water clients? Cooler clients? Gimme a shout. This idea has legs!
Amateur “action-thriller” film made by Walt Jaschek and friends as sophomores at Jennings High School introduces Walt’s long-time detective character, played by him. Jennings, Missouri. 1971. A quartet of juvenile delinquents make a daring escape from a detention center and head for a hide-out of gambling and drugs. When Christopher McKarton, teen detective, learns of … Continue reading Christopher McKarton: Teen Detective (1971)
St. Louis media history rediscovered! Here are KMOX-TV Channel 4’s “Big Mistake” commercials from 1985, alerting viewers to an error in TV Guide magazine. Writer/director: Paul Fey. Guy on camera: me! Yes, that’s me, Walt Jaschek, at a studio in KMOX-TV (St. Louis,) performing on-camera in 1985. I recently found these spots on 3/4″ tape, … Continue reading “Big Mistake” | Funny TV Campaign for Channel 4 St. Louis (1985)
We needed a funny product for a funny comic we’re creating. The thought of emulating a certain sweet treat often featured in the comics of our youth? Delicious. Boastess® Fructose Pies™ There’s a sugar crash in every dash! Concept: Walt JaschekPackage design and copy: Don SecreaseStay tuned to see what we do with these! The … Continue reading Walt & Don Launch Boastess® Fructose Pies™