Why we created the Herobots™: It begins with a bored boy…

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By Walt Jaschek

When I approached ace St. Louis illustrators Don Secrease and Bill Lux for help in bringing to life The Herobots and launching the characters in a coloring and games book, I was thinking of a bored 6-year-old boy. And myself.

It started with a specific 6-year-old boy. A crabby, impatient, hungry one. I don’t know his name. But he was part of a big crowd enduring a long wait in the lobby of a pancake restaurant with his mother. He was squirming, and I could tell he was desperate for some stimulation, any stimulation. His mother didn’t engage him; didn’t hand him a pencil and paper; or even her phone. (I guess I should be happy about that part.)

I felt the restless boredom radiate out of this young man, and I immediately I wished I had on me a coloring book young kids might like, about, oh, say, superhero robot action figures. I wished I could also hand him some crayons and tell him to “have at.” (With Mom’s permission, of course.) I even had a name bouncing around my mind: the HEROBOTS.

A few months later, after great work by Don and Bill, working from a script by me, we sent to the printers Herobots Coloring and Games Book #1. Here’s the front cover…

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Here’s the back cover.herobots-backcover

Here are a few pages from the story-to-color. The Herobots are actually action figures, you see, by day, living on the shelf of Sally’s Comics and Toys store. 

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The plot thickens.

And yes, there are also games!

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The 48-page softcover is now available on Amazon and Barnes and Noble, but it’s the stack of hard copies I keep on me at busy pancake restaurants that I value most. Because these are the copies I can hand…

…to give random, bored 6-year olds. Bless them. Because I am one of them. Always. It’s why I create, I think. Or at least why I created this video preview of the first few pages of the book. Warning: the narration is by me. (Which you can turn off — just watch the captions!)

So, you ask, is the Herobots Coloring and Games book selling on Amazon and Barnes and Noble? We wouldn’t say it’s selling like, well, pancakes. But we don’t mind. It’s that moment of handing one to a bored kid — for free — that makes up for it.

Walt Jaschek home

Golden Adventures of Brett Hull # 1 of 3

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Invest in an authentic, autographed Brett Hull hockey puck! Limited supply, order now on Amazon!

Golden Adventures of Brett Hull #1: “Slap Shot to Destiny.” Publisher: The Patrick Company. Agency: Hinkle & Company. Writer: Walt Jaschek and Brock Hanke. Artists: Don Secrease, Bill Lux, Rick Burchett, Bill Vann. (Full credits and backstory here.) Below are the interior spreads! Enjoy this journey back to St. Louis, 1994. “Hold on to your seats, Blues fans,” the story begins. “We’ve got some kind of hockey game here at the Kiel Center tonight…”

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To be continued in Issue #2: “Power Play: 2094!” (Read it now.)

Series backstory and full credits | Walt Jaschek home

Here’s the 1994 TV spot promoting the release of these comics. Cool work by The Patrick Company.


Walt Jaschek is a writer of comics, comedy and copy for big brands. For his work creating funny, award-winning ad campaigns for the entertainment industry, he was inducted in 2018 into the St. Louis Media Hall of Fame. Declaring “I’m not history yet,” Walt is writing away on his original I.P. at last. Netflix gets first look.

Did you enjoy this content? Buy Walt a coffee and he will toast you with it.

Golden Adventures of Brett Hull: #2 of 3

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Invest in an authentic, autographed Brett Hull hockey puck! Limited supply, order now on Amazon!

“Golden Adventures of Brett Hull” Issue #2: “Power Play: 2094” | Continued from Issue #1 | Publisher: The Patrick Company. Agency: Hinkle & Company. Writers: Walt Jaschek and Brock Hanke. Artists: Don Secrease, Rick Burchett, Bill Lux and Bill Vann.  Read the series backstory and full credits

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To be continued in Issue #3: “Sudden Death Overtime!”

Go back to Issue #1 | Read the series backstory and full credits | Walt Jaschek home


Walt Jaschek is a writer of comics, comedy and copy for big brands. For his work creating funny, award-winning ad campaigns for the entertainment industry, he was inducted in 2018 into the St. Louis Media Hall of Fame. Declaring “I’m not history yet,” Walt is writing away on his original I.P. at last. Netflix gets first look.

Did you enjoy this content? Buy Walt a coffee and he will toast you with it.

Golden Adventures of Brett Hull #3 of 3

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Issue #3: “Sudden Death Overtime!” | Continued from Issue #1
Published by the Patrick Company. Art Agency: Hinkle & Company. Writer: Walt Jaschek. Artists: Don Secrease, Rick Burchett, Bill Lux, Bill Vann. Read series backstory and full credits

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Read issue #1: “Slap-Shot to Destiny!” | Read Issue #2: “Power Play: 2094!” | Read series backstory and full credits | Walt Jaschek home

Walt Jaschek is a writer of comics, comedy and copy for big brands. For his work creating funny, award-winning ad campaigns for the entertainment industry, he was inducted in 2018 into the St. Louis Media Hall of Fame. Declaring “I’m not history yet,” Walt is writing away on his original I.P. at last. Netflix gets first look.

Did you enjoy this content? Buy Walt a coffee and he will toast you with it.

Take a Chillaxative and Chillax! | Funny Art for Poster, Merch

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When I approached artist Bill Lux with the concept of a “Take a Chillaxative and Chillax” line of merchandise, he created this incredible image, exceeding my chillax-pectations. He wrote the bottle copy, too! Though there’s a like-filled Chillaxative page on Facebook, sales are not yet booming. Guess everyone stocked up on Chillaxative at Costco.