This post transcribes an interview with me from Advertising Age in 1989, when my taste in funny advertising exceeded my taste in ski sweaters. That photo, oy! Did I not own a normal shirt?
Article transcribed from the version published in Advertising Age magazine, March 19, 1989.
BY JUDITH VANDEWATER
ST. LOUIS – Walter Jaschek assesses his sudden stardom with this rhyme:
“I don’t want to sound ungrateful
I don’t want to sound like a jerk
But instead of all the ad awards
I’d like a little work.”
The work will likely come. Last month, Jaschek, 33, a little-known copywriter, surprised the local ad community by winning two of the four “Best of Show” awards at the Advertising Club of St. Louis’ Addy competition (AA, Feb. 27.)
He won in the radio category for English- and Spanish-language versions of “Laugh Catalog,” a 60-second commercial for King World’s syndicated TV show, “George Schlatter’s Comedy Club.”
In the print collateral category, Mr. Jaschek won for the funny “Warm, Personal Letter: – a form letter with blank spaces for the recipient’s name to be written in – used to promote his agency.
Mr. Jaschek, who runs his two-person shop, Jaschek Ink, out of an office in his basement, won five Addys for three last-minute entries.
His agency partner is his wife, Jackie, who handled the business side.
Might success spoil the shop?
“[Anheuser-Busch Chairman] August A. Busch III hasn’t called yet, but I wouldn’t want to take Budweiser away from D’Arcy Masius Benton & Bowles,” Mr. Jaschek said.
Actually, he worked on the Bud account for DMB&B, helping develop a direct-mail piece now under A-B consideration, he said. He has also done projects for his former employer, Southwestern Bell Corp. Mr. Jaschek quit as an advertising manager there last year. “I just woke up one day and I said, ‘People should not do what they are good at; people should do what they are great at.”
Mr. Jaschek has collaborated with Paul Fey, and independent producer in Los Angeles, on several radio commercials, including the “Comedy Club” radio spot, a catalog of distinctly funny laughs.
Messrs. Jaschek and Fey waltzed away with their first “Best of Show” Addy radio spot 2 years ago. The spot, “Subliminal Seduction,” was created for a Denver restaurant, but it also been sold to Menage, a local dance club.
Overcome procrastination and writers’ block! In a new “timed writing” video, writer Walt Jaschek prompts you to join him as he writes uninterrupted for 22 minutes. (It works!) Is there something you need to write? Are you in avoidance mode? Would a timed, 22-minute deep dive move something along? And would watching Walt write at … Continue reading 22-Minute Writing Sprint
Walt Now fires up his new HyperX Quadcast USB external mic and records a video with it – to review the mic itself. (It’s on Amazon. #ad) Looking for a good, external USB mic for your home/office? Found a cool one! I realized I needed an external USB mic to up my YouTube game (and … Continue reading HyperX Quadcast Review: Cool Mic, Good Price, Hear It In Action
Walt Jaschek’s first published comic strip: Christopher McKarton, dramatic thriller, serialized weekly in The UMSL Current, Fall, 1974. Script and pencils: Walt. Inks and letters: Gary Hoffman. It was a dramatic debut for Christopher McKarton, my rookie homicide investigator called to an ominous and familiar location. Here are the first four panels as they appeared … Continue reading Christopher McKarton: 1974 comic strip debut