St. Louis V.I.P: Jaschek Wins With Humor

This post transcribes an interview with me from Advertising Age in 1989, when my taste in funny advertising exceeded my taste in ski sweaters. That photo, oy! Did I not own a normal shirt?

Article transcribed from the version published in Advertising Age magazine, March 19, 1989.

BY JUDITH VANDEWATER

ST. LOUIS – Walter Jaschek assesses his sudden stardom with this rhyme:

“I don’t want to sound ungrateful
I don’t want to sound like a jerk
But instead of all the ad awards
I’d like a little work.”

The work will likely come. Last month, Jaschek, 33, a little-known copywriter, surprised the local ad community by winning two of the four “Best of Show” awards at the Advertising Club of St. Louis’ Addy competition (AA, Feb. 27.)

He won in the radio category for English- and Spanish-language versions of “Laugh Catalog,” a 60-second commercial for King World’s syndicated TV show, “George Schlatter’s Comedy Club.”

In the print collateral category, Mr. Jaschek won for the funny “Warm, Personal Letter: – a form letter with blank spaces for the recipient’s name to be written in – used to promote his agency.

Mr. Jaschek, who runs his two-person shop, Jaschek Ink, out of an office in his basement, won five Addys for three last-minute entries.

His agency partner is his wife, Jackie, who handled the business side.

Might success spoil the shop?

“[Anheuser-Busch Chairman] August A. Busch III hasn’t called yet, but I wouldn’t want to take Budweiser away from D’Arcy Masius Benton & Bowles,” Mr. Jaschek said.

Actually, he worked on the Bud account for DMB&B, helping develop a direct-mail piece now under A-B consideration, he said. He has also done projects for his former employer, Southwestern Bell Corp. Mr. Jaschek quit as an advertising manager there last year. “I just woke up one day and I said, ‘People should not do what they are good at; people should do what they are great at.”

Mr. Jaschek has collaborated with Paul Fey, and independent producer in Los Angeles, on several radio commercials, including the “Comedy Club” radio spot, a catalog of distinctly funny laughs.

Messrs. Jaschek and Fey waltzed away with their first “Best of Show” Addy radio spot 2 years ago. The spot, “Subliminal Seduction,” was created for a Denver restaurant, but it also been sold to Menage, a local dance club.

Related:

A Big Hand For The Little Agency: Adweek Magazine

Walt Jaschek and His Basement Humor: St. Louis Business Journal

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