Review of True Believer: The Rise and Fall of Stan Lee

With great power comes great responsibility. And with great responsibility comes fame, fortune, last-act misfortunes, a cross-maze of lawsuits, and a boatload of movie cameos. Walt Jaschek reviews Abraham Riesman’s new biography, True Believer: The Rise and Fall of Stan Lee.

It’s in hardcover and Kindle on Amazon. Check current price.


Here are my 10 take-aways from this terrific tome.

  1. It’s a “toupee-and-all” tell-all, and I’m all in.

The book works to be clear eyed, to peer through the mist of myths surrounding Stan to something more layered, more substantial, and ultimately sadder, than previous bios, many of which merely amplified the breezy public persona he crafted. That was “Stan the Man,” which became “Stan the Brand.” But it’s Stan the (lower case) “man” who gives us pause, as we examine his great talent and great personal flaws.

2. The Marvel Method < Rhythm Method.

Turns out the Marvel Method of creating comics – art first, then script – was created by Stan in the 50s, as a way for artists to get paid faster, not having to wait for, you know, scripts. That part is cool; I’m in favor of artists getting paid faster. Where that gets tangled later is in “who-created-what” debates and lawsuits. I’ve followed Marvel for decades. Who created what? The artists who wrote the stories in pencil art: Jack Kirby. Steve Ditko. John Romita. Don Heck. John Buscema. And Stan Lee. After the art was turned in. The process was wonky and fraught with danger, but it worked. In that regard, The Marvel Method is like birth control’s rhythm method, only slightly more reliable.

3. The book’s biggest surprise isn’t.

The hog-the-credit aspect of Stan’s story arc is well known. His books and interviews basically rewrite history so that it seemed like he came up with every character and character name. This comes as a great surprise to absolutely no one. It’s no less exasperating to revisit, though.

4. When he moved on, he moved on.

Stan left Marvel’s day-to-day operations in the late 90s, and seldom followed Marvel’s books thereafter. For example: When the producers of the (now beloved) 1990s animated X-Men series approached Stan for approval on their adaptation of the Wein-and-Cockrum-created characters, they realized he didn’t know who these “new” X-Men were. Can you imagine? I can just hear him saying, “These characters don’t look familiar. I like the guy with the claws, though. What’s his name? Wolverine? I like it. In fact, I created it. Yeah, that’s the ticket.”

5. He had a job description to admire. And a salary to desire.

A 1998 lawsuit revealed that Marvel was paying Stan one million dollars a year for quote “basically doing nothing” unquote. I pass no judgement, because that is, in a nutshell, my exact career goal. He continued to be a cheerleader, of course, at cons and everywhere. True story: at San-Diego Comic-Con in 2010, I was walking down a packed-with-people corridor when I almost ran into Stan, who was with Joan. He wasn’t happy with the dense crowd, or with me in the way. He grunted past me. So my one real-life interaction with Stan involved him being annoyed at my physical presence. I decided not to ask for an autograph

6. His Third Act was filled with the third rate.

Stan was sadly surrounded the last third of his life by lawless con-men and grifters scheming and double-dealing behind his back. And sometimes behind his “Face Front!” Before Stan Lee Media went bankrupt in 2000, stock manipulation took it from $9 a share to pennies a share to into The Negative Zone. Even Reed Richards couldn’t bring it back. Stan said he “didn’t know a thing” about all the stock hi-jinx and bad behavior, but he should have been suspicious when his partners kept greeting him with, “Hail Hydra.” But seriously, all these lawsuits, all these downward spires: was he that bad a judge of character? Or was bad character seeking same?

7. “Striperella:” For completists. Or masochists.

The biggest series success Stan had after Marvel was the Spike TV animated cartoon “Striperella,” voiced by Baywatch’s Pamela Anderson. That’s right, I said his biggest series success. so that sets the bar right there. All Stan came up with was the name, and the pitch to Pamela. When the showrunners, who were to write all 13 episodes were given the name they asked who the character was. And the answer came: “Whatever you guys want to do with her.”  They went with an out-there “adult” humor, not for me. I went to YouTube and watched a few minutes of the character throwing a sledgehammer at a villain’s testicles. He was in pain, I was in pain, it was all about the pain.

8. Celebrity begats celebrity.

Stan sat next to Bill Clinton at a big Hollywood fund-raiser. There’s no record of whether or not they ever shared a cigar.

9. For richer, for poorer, but especially for richer.

Stan’s wife Joan, by all reports, went through his earnings at lightning speed, buying everything in sight at the speed of light. If she was a Marvel character, she could be called … The Slender Spender. (Slender Spender trademark Walt Now Media.) Stan and Joan held lavish cocktail parties at their L.A. home, many recorded on video. I can be glad there’s wasn’t yet Tik Tok. But it was a long and happy marriage, by all accounts, symbiotic at least, real Hank and Janet Pym stuff, without anyone being lost in the Quantum Realm.

10. I’m still a fan.

Stan is one of the top writerly influences in my life. I read his work almost daily as a kid then teen from 1963 to 1973. His voice, style and point of view are all over my work. I can relate to Jim Shooter, who, when asked to write a tribute to Stan, said, “Everything I write is a tribute to Stan.” But my fandom has limits. I find it good, nay, healthy, nay cautionary, to examine and consider the journey of a talent too easily flattered, too reckless in judgement, too quick to pass responsibility.

Ah, responsibility.

I hear it comes with great power.

True Believer: The Rise and Fall of Stan Lee is available on Amazon. Check current price. #ad

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