Copywriting for Brands: Taglines & Themelines

Great taglines don’t “tag.” They lead. They’re the engines of brand stories, not the cabooses. Just as importantly, they simplify and unify messaging across all media,…

Copywriting for Cereal Brand: "Have a Grain Day!"

“Have a Grain Day!” That’s the tagline I wrote for Hodgson Mill, makers of whole grain cereals, baking mixes and pastas, available in grocery stores everywhere. “Have a…

Taking Copywriting to the Bank: Parkside Financial

“Take the Parkside Path.” That’s the tagline I wrote for Parkside Financial Bank & Trust, Clayton, Missouri, in helping the brand come to life. Here…

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