Brett Hull Comic Books: McDonald’s Value Meal Promo and Stanley Cup Predictor

“The Golden Adventures of Brett Hull” is an original, three-issue comic book series published in 1994 by The Patrick Company. The issues sold for 99-cents…

Picard Fans Shave Head for Love of Star Trek: The Next Generation.

Get the look! The Jean-Luc look! Like Jean-Luc Picard, the bold, bald head of Star Trek: The Next Generation. Here is a funny, 1996 TV…

The Red Underwear Story: How Crimson Briefs Propelled My Career as an Addy Winner

By Walt Jaschek Part 1: A Surreal Night for an Addy Newcomer. I’m heading to the St. Louis Addy Awards at Busch Stadium tonight, to cheer on…

Reviews of Walt’s Copywriting Services

Walt Jaschek has an attitude of gratitude: for many things (like the view from Bryce Canyon, Utah, above,) but especially for the kind recommendations for…

Whiteboard With Walt for Better Brainstorms

Let’s put our heads together and our hands to the board. We can bake up new brand messaging, or tackle a tagline, or craft the…

"How To Kill a Pitch" | Short Film About Copywriting

Proudly created and posted on Walt’s beloved MacBook Air. Check current price on Amazon. This short film, a satire of an ad pitch gone (really)…

Hear Patrick Stewart “Audition” for Role of Jean-Lunc Picard Star Trek: the Next Generation

Good news for Jean-Luc lovers: Patrick Stewart is returning to his role as Captain Picard, the bold, bald head of the Enterprise on the new…

Content Writing: Making the Complex Simple

“The best marketing doesn’t feel like marketing.” – Tom Fishburn, author of Your Ad Ignored Here. Content. I’m quite content writing it. True, it’s not…

Healthcare Copywriting: Central Baptist Hospital, "This is Care"

Healthcare ads work better when the appeal is to the heart, not the head. That’s where we make decisions. Winner of “Best in Show” in…

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