Walt’s Brainstorm Process: “What Would Winona Want?”

Pssst! Someone’s missing from our messaging meetings. Not Marissa. She’s still at lunch with the client. Good. Not Marv. He’s under his headphones. Let him be.…

Brett Hull Comic Books Remembered, Valued

“The Golden Adventures of Brett Hull” is an original, three-issue comic book series published in 1994 by The Patrick Company. This post describes its content,…

Picard Fans Shave Head for Love of Star Trek: The Next Generation.

Get the look! The Jean-Luc look! Like Jean-Luc Picard, the bold, bald head of Star Trek: The Next Generation. Here is a funny, 1996 TV…

Reviews of Walt’s Copywriting Services

Walt Jaschek has an attitude of gratitude: for many things (like the view from Bryce Canyon, Utah, above,) but especially for the kind recommendations for…

Whiteboard With Walt for Better Brainstorms

Let’s put our heads together and our hands to the board. We can bake up new brand messaging, or tackle a tagline, or craft the…

"How To Kill a Pitch" | Short Film About Copywriting

Proudly created and posted on Walt’s beloved MacBook Air. Check current price on Amazon. This short film, a satire of an ad pitch gone (really)…

Hear Patrick Stewart “Audition” for Role of Jean-Lunc Picard Star Trek: the Next Generation

Good news for Jean-Luc lovers: Patrick Stewart is returning to his role as Captain Picard, the bold, bald head of the Enterprise on the new…

Content Writing: Making the Complex Simple

“The best marketing doesn’t feel like marketing.” – Tom Fishburn, author of Your Ad Ignored Here. Content. I’m quite content writing it. True, it’s not…

Great Healthcare Hospital Advertising

“Best in Show” in the national Healthcare Advertising Awards, this rebranding campaign for Central Baptist Hospital expressed the health care brand’s combination of high-tech, high-touch.…

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