For decades, Grey Goose Vodka has marketed itself as “The World’s Best Tasting Vodka.” When it came to explaining the process behind this taste achievement, the luxury brand’s promotion agency, Moosylvania, turned to me. The brochure I wrote, the first to tell of ingredients, quality control and vision, was included in Grey Goose holiday gift packs. Here are some of the spreads.
Client: Grey Goose Vodka
Copywriter: Walt Jaschek