Copywriting for Brands: Taglines & Themelines
Great taglines don’t “tag.” They lead. They’re the engines of brand stories, not the cabooses. Just as importantly, they simplify and unify messaging across all media, giving prospects a better chance to “get” your story – and even repeat it.
Here are 8 recent company taglines written by me, and brought to life by great agencies and designers. Cool campaigns ensued.
“Have a Grain Day!” Tagline for Hodgson Mill, makers of whole grain pastas and cereals, available in grocery stores nationally. It’s the theme of the website I wrote, and included on almost all marketing materials. More.
Care. Right. Now.™ Tagline for Nurse Response, now NurseWise, the 24/7 health hotline service, a division of Centene Corporation. I also wrote the website content.
Support Smart. Tagline for a fundraising campaign for St. Louis College Prep Charter School in St. Louis.
Worry Less. Tagline for St. Andrew’s Resources for Seniors, University City, Missouri. Agency: Chuck Hart Design.
Take the Parkside Path.™ Tagline for Parkside Financial Bank and Trust of Clayton, Missouri. I also wrote the sliders on website home page, expounding upon the “path” metaphor. Agencies: Studio X, Behr Consulting. More.
Not a Bank. Better.® Tagline for CEFCU Credit Union in Peoria, Illinois. It’s anchored every piece of marketing communications since 2011. Agency: Maring Weissman.
This is Care. Tagline for Central Baptist Hospital of Lexington, Kentucky. Agency: Maring Weissman. More.
My point again: taglines are engines. They drive. And can pull so, so much.
I would be delighted to craft a highly powerful, message-condensing tagline for your brand or business. Feel free to contact me.
