Inspiring Taglines and Slogans for Brands and Products

Great taglines don’t “tag.” They lead. They’re the engines of brand stories, not the cabooses. Just as importantly, they simplify and unify messaging across all media, giving prospects a better chance to “get” your story – and even repeat it.

Here are 8 recent company taglines written by me, and brought to life by great agencies and designers. Cool campaigns ensued.



“Have a Grain Day!”
 Tagline for Hodgson Mill, makers of whole grain pastas and cereals, available in grocery stores nationally. It’s the theme of the website I wrote, and included on almost all marketing materials. More.



Care. Right. Now.™
 Tagline for Nurse Response, now NurseWise, the 24/7 health hotline service, a division of Centene Corporation. I also wrote the website content.



Support Smart.
 Tagline for a fundraising campaign for St. Louis College Prep Charter School in St. Louis.



Worry Less.
Tagline for St. Andrew’s Resources for Seniors, University City, Missouri. Agency: Chuck Hart Design.



Take the Parkside Path.™
Tagline for Parkside Financial Bank and Trust of Clayton, Missouri. I also wrote the sliders on website home page, expounding upon the “path” metaphor. Agencies: Studio X, Behr Consulting. More.



Not a Bank. Better.® Tagline for CEFCU Credit Union in Peoria, Illinois. It’s anchored every piece of marketing communications since 2011. Agency: Maring Weissman.



This is Care.
 Tagline for Central Baptist Hospital of Lexington, Kentucky.  Agency: Maring Weissman. More.

My point again: taglines are engines. They drive. And can pull so, so much.

I would be delighted to craft a highly powerful, message-condensing tagline for your brand or business. Feel free to contact me.

Walt Jaschek

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