Jingle Writing | Missouri Tourism | “Refresh!” Song

Refresh, come on and rediscover Recharge and rewind;
Retreat, rekindle and recover Restore your store of mind!

That’s the opening stanza of “Refresh,” a country-western-style jingle, with music and lyrics by Walt Jaschek, produced by Paul & Walt Worldwide. It was commissioned by the Missouri Department of Tourism, and ran on radio and TV stations throughout the Midwest, promoting the “magic of Missouri, and the “refreshing, recharging” benefits of Missouri vacations. Walt’s repeated use of the syllable “re” makes for an engaging, ear-pleasing hook. Take a listen, and read:

“The Refresh Song” lyrics

Refresh, come on and rediscover;
Recharge and rewind;
Retreat, rekindle and recover;
Restore your store of mind!

Replay, recreate a memory,
Relax your cares away;
Return to the magic of Missouri
And make your getaway!

Revive, get recuperated,
Reap your reward;
Rejoice, get rejuvenated,
Just beyond your own backyard.

Reach out, grab your lovin’ family
Take time off and play
Return to the magic of Missouri
And make your getaway!

Music and lyrics © Walt Jaschek
Agency: Paul & Walt Worldwide
Producer: Paul Fey
Music arrangement/production: Mathews Griffith

Want more listening fun? Here are 15 funny radio commercials:
waltnow.com/portfolio/funny-radio-commercials/

Leave a Reply

%d bloggers like this: