Taking Copywriting to the Bank: Parkside Financial

“Take the Parkside Path.” That’s the tagline I wrote for Parkside Financial Bank & Trust, Clayton, Missouri, in helping the brand come to life. Here are frames from the slider I wrote for the bank’s home page, and demonstrates how a rich, expressive tagline can be carried out. And on. Each of the slides contain slightly different messages, each expanding on the “path” metaphor. 

parkside-slideshow1
The Parkside Path… is the most direct route between where you are and where you are headed.

parkside-slideshow2

The Parkside Path… is like a fingerprint. Never the same for any two individuals.

parkside-slideshow3

The Parkside Path… is, no matter the destination, always best traveled with a knowledgeable guide.

parkside-slideshow4

The Parkside Path… is not about paperless statements, countless ATMs or online bill paying. It is about meeting you halfway, being your partner and seeing you through.

parkside-slideshow5

“Take the Parkside Path.”
Client: Parkside Financial Bank & Trust
Creative collaborators: Michael Kilfoy, Mike Behr, John Edwards
Writer: Walt Jaschek

Leave a Reply

%d bloggers like this: