“Take the Parkside Path.” That’s the tagline I wrote for Parkside Financial Bank & Trust, Clayton, Missouri, in helping the brand come to life. To its credit, this industry-leader now uses the “path” metaphor in all its messaging, and its URL is http://ParksidePath.com. Above is slide show I wrote for the website home page, doing its part to demonstrate how a rich, expressive tagline can be carried out. And on.
Client: Parkside Financial Bank & Trust
Creative collaborators: Michael Kilfoy, Mike Behr, John Edwards
Writer: Walt Jaschek