15 funny radio commercials to inspire more of same

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Funny radio ads: Beloved. Effective. Memorable.

Funny radio commercials will  make the audience fall in love with your brand. Well-written and well-produced comedy spots get remembered, get results, and improve the overall radio listening experience. So get ready to laugh your ads off!

Please turn your volume up for the following, 15 funny radio ads, written or co-written by Walt Jaschek and produced by Paul Fey, the team at Paul & Walt Worldwide. If you’re in the advertising, promo or radio biz, they also serve as good radio copywriting, acting and production examples. Most importantly: we hope they inspire more of the same.

Please leave a comment if you have a thought or question, and if we can help you develop funny radio ads for your brand or agency, please contact Walt.

See also: 30-Second Radio Ad Script Examples.

Funny radio commercial #1: “Robert Goulet” for “The Simpsons”

Winner, $20,000 Mercury Award for Radio Humor. Starring the late, great singer/orator Robert Goulet as himself. Technique: funny list structure, contrasting serious, somber voice to the juvenile and irrelevant text. Read the script.

Funny radio commercial #2: “Missing Persons” for “Matlock”

Winner, Clio Award for “Best Radio Copywriting.” Winner, National Addy Award. Technique: funny dialogue and theatre of the mind to demonstrate fan devotion. Read Walt’s script.

Funny radio commercial #3: “Laugh Catalog” for “George Schlatter’s Comedy Club”

Winner, Clio Award for “Best Use of Sound.” Winner, national Addy Award. Technique: “list” structure and contagious sounds of laughter. Read Walt’s script.

Funny Radio Commercial #4: “Cellular Guy” for Southwestern Bell Mobile Systems

Winner, National Addy Award, Radio. Clio Award, Best Radio Copywriting. Technique: “quick cut” structure of stand-up-comedy style one-liners. Read Walt’s script.

Funny radio commercial #5: “The Ballad of Judge Wapner” for “The People’s Court”

Promax Muse Award winner for radio. Winner, National Addy Award. Technique: music parody with lots of internal rhymes and inside-joke show references. Come on: are there funnier songs about reality TV?  Read Walt’s script.

Funny radio commercial #6: “Viva La Volvo” for Volvo

Winner of the National Addy Award.  Technique: quick cuts of relatable, stand-up-comedy style one-liners. Read Walt’s script.

Funny Radio Commercial #7: “Beat-Yourself-Up Hotline”

Winner, National and Regional Addy Awards. Technique: funny dialogue and relatable self-recrimination. Read Walt’s script.

Funny Radio Commercial #8: “Star-In-Your Own Radio Commercial” for Budweiser

Technique: funny dialogue, theatre of the mind, “game” of listener participation. 

Funny Radio Commercial #9: “Put Your Tongue on the Radio” for “Gene Simmons’ Family Jewels”

Techniques: theatre of the mind. “Game” of listener participation. A little bit of outrageousness to match the personality of the star. Read Walt’s script.

Funny Radio Commercial #10: “I’m Shaving My Head!” For “Star: Trek the Next Generation.”

National Addy Award winner. Technique: parody of fan/cult behavior to express popularity of show. 

Funny Radio Commercial #11: “Mister Rippemoff” for “NewsCenter 7 Wastebusters”

Winner, Promax Award for local news promo. Technique: funny dialogue and theatre of the mind. Leave a comment.

Funny Radio Commercial #12: “Vibrating Water Bed” for “Jeopardy Tournament of Champions”

Promax Award for syndicated TV promo. Technique: funny dialogue, theatre of the mind, funny sound effects. 

Funny Radio Commercial #13: “Duck Call Tester” for Las Vegas Tourism

Los Angeles Addy Award. Technique: repetition of funny sound effect to build intrigue. Compare and contrast mundane with exciting.

Funny Radio Commercial #14: “Marketing Genius” for CreativeWorks

Technique: funny dialogue; use of historical figure of import and intellectual capacity to contrast the simplicity of the offer. 

Funny Radio Commercial #15: “Millions of Americans,” Public Service Announcement for The American Optometric Association

Technique: funny dialogue and theatre of the mind to imply a scene that could only happen on radio. Read Walt’s script.

Want some NEW, funny radio commercials for your company, show or brand?

Contact us us if you want us to create some funny radio commercials for YOU!  We also consult if you want us to talk you through the funny advert process. 

P.S. Want more? LOTS more? Subscribe to Walt’s YouTube channel of commercials and comedy

For a body of work that includes these funny radio commercials, Walt Jaschek and Paul Fey were inducted in 2018 in the St.Louis Media Hall of Fame.

See also: five 30-second radio SCRIPT EXAMPLES.

2 thoughts on “15 funny radio commercials to inspire more of same

  1. I’m trying g to find the old funny radio ads for the temp accountant. Which featured the phrase “dont worry bob’s here” any idea how to get them. Wanted to share them with my kids. Thanks Craig

    Like

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