“The Golden Adventures of Brett Hull” is an original, three-issue comic book series published in 1994 by The Patrick Company. The issues sold for 99-cents with purchases of Value Meals at McDonald’s in the Midwest.
Beloved by collectors, these unique comics were a joint promotion for McDonald’s, the St. Louis Blues, Coca-Cola and Ronald McDonald House. Here are the three covers by St. Louis artist Bill Vann.
Star of the 3-part, science-fiction storyline is former St. Louis Blues star Brett Hull, now retired and a National Hockey League Hall-of-Famer. According to KSDK.com, Brett was recently named by the Jack Buck Awards as “The Top St. Louis Sports Personality in 50 years.”
What are the Brett Hull comic books worth? Without autographs, $10-$30 a set. With autographs? Autographed Brett Hull content still has a high resale value on Amazon (#ad) and his autograph on copies of the comic increase its resale value from an average of $20-$30 per set to more than $100 per set. Autographs of the creators also increase value of the individual issues.
On eBay is this set of 3 issues with issue #3 autographed by creators Rick Burchett, Don Secrease and Walt Jaschek.
To set the stage: the existence of the comic book series was announced to the world with the below TV commercial starring Brett Hull, produced by the Patrick Company. Take a look to see Brett in futuristic hockey action, emulating the feel of the comics themselves.
High-action TV commercial introducing “The Golden Adventures of Brett Hull”
Backstory from the series writer:
St. Louis copywriter and comics writer Walt Jaschek was hired to craft the science-fiction-meets-hockey-action story arc and snappy dialogue for the series. Artists on the books included St. Louis comic book pros Don Secrease, Rick Burchett (as Jim Riley,) Bill Lux and Terry Hinkle. The individual stories, “Slap Shot to Destiny,” “Power Play: 2094” and “Sudden Death Overtime,” can be viewed in the links below, along with full credits.
Says Walt: “They didn’t call it ‘branded entertainment’ when I got the assignment to write ‘The Golden Adventures of Brett Hull.’ But oh-so-branded entertainment it was. I wrote the 3--part story, which set then Blues star Brett Hull into a far-out future in search of his character and destiny. The in-story scenes of Brett eating McDonalds and enjoying a Coke were agency-inspired product placements.”
St. Lous writer and hockey fan Brock Hanke was brought in by Walt to help craft the intricate hockey/combat scenes, vividly depicted by the comic book artists, and everybody on the creative team was obviously having a grand time.
Added treat for St. Louis Blues fans: the story predicted, in its own fun, weird way, the Blues’ 2019 Stanley Cup win.
Read the entire story, via these links to the interior pages of of all 3 issues:
Golden Adventures of Brett Hull #1-3
Clients: McDonalds, Coca-Cola, St. Louis Blues
Agency: The Patrick Company
Creative Directors: Bob Hawthorne, Bill Kamper, The Patrick Company
Writers: Walt Jaschek (issues 1-3) and Brock Hanke (issue 2)
Art Director: Terry Hinkle, Hinkle & Company
Artists: Don Secrease, Rick Burchett (as Jim Riley,) Bill Lux, Bill Vann, Johnny’s Flying Mouse
Covers: Bill Vann
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Walt Jaschek is a writer of comics, comedy and copy for big brands. For his work creating funny, award-winning ad campaigns for the entertainment industry, he was inducted in 2018 into the St. Louis Media Hall of Fame. Declaring “I’m not history yet,” Walt is writing away on his original I.P. at last. Netflix gets first look.
Did you enjoy this content? Buy Walt a coffee and he will toast you with it.