“The Golden Adventures of Brett Hull” is an original, three-issue comic book series published in 1994 by The Patrick Company. This post describes its content, creation and value.
Beloved by collectors and St. Louis Blues hockey fans, these unique, full-color comic books were a joint promotion for McDonald’s, the Blues, and Coca-Cola benefitting the Ronald McDonald House.
Each issue of The Golden Adventures of Brett Hull sold for 99 cents with purchases of Value Meals at Midwest McDonald’s restaurants.
Star of the 3-part, science-fiction storyline is former St. Louis Blues star Brett Hull, now retired and a National Hockey League Hall-of-Famer. According to KSDK.com, Brett Hull was named by the Jack Buck Awards in 2020 as “The Top St. Louis Sports Personality in 50 years.”
Here are the three covers by the late St. Louis artist Bill Vann. More description and full credits are below.
On eBay is this set of 3 issues with issue #3 autographed by creators Rick Burchett, Don Secrease and Walt Jaschek.
Appearing first: this rediscovered TV spot.
The existence of the comic book series was announced to comic book and hockey fans in 1994 with this thirty-second, live-action TV commercial starring Brett Hull, produced by the Patrick Company. Take a look to see Brett in futuristic hockey action versus the menacing “Dragoon,” emulating the feel and storyline of the comics themselves.
Top comic creators got involved.
St. Louis copywriter and comics writer Walt Jaschek was hired to craft the science-fiction-meets-hockey-action story arc and snappy dialogue for the series. Artists on the books included St. Louis comic book pros Don Secrease, Rick Burchett (as Jim Riley,) Bill Lux and Terry Hinkle. The individual stories were titled “Slap Shot to Destiny,” “Power Play: 2094” and “Sudden Death Overtime.”
Says Walt: “They didn’t call it ‘branded entertainment’ when I got the assignment to write ‘The Golden Adventures of Brett Hull.’ But oh-so-branded entertainment it was. I wrote the 3-part story, which sets then Blues star Brett Hull into a far-out future in search of his character and destiny. The in-story scenes of Brett eating McDonalds and enjoying a Coke were agency-inspired product placements.”
St. Lous writer and hockey fan Brock Hanke was brought in by Walt to help craft the intricate hockey/combat scenes, vividly depicted by the comic book artists, and everybody on the creative team was obviously having a grand time.
Here’s how comics.org sums up the plot of issue #1:
“St. Louis Blues right wing and team captain Brettt Hull makes a game-winning goal just seconds before the final horn. After a post-game interview he goes home and wonders what it will take to fill the empty space in his trophy case with hockey’s Stanley Cup. Later he is electronically observed preparing for the next game. During the game Hull takes a hit, falls to the ice out cold. He awakens to a menacing image of the Dragoon, which turns out to be a hologram. Wondering where he is, an unknown man tells him he is in the future – in the year 2094.”
Brett Hull hi-jinx ensues.
Golden Adventures of Brett Hull #1-3
Clients: McDonalds, Coca-Cola, St. Louis Blues
Agency: The Patrick Company
Creative Directors: Bob Hawthorne, Bill Kamper, The Patrick Company
Writers: Walt Jaschek (issues 1-3) and Brock Hanke (issue 2)
Art Director: Terry Hinkle, Hinkle & Company
Artists: Don Secrease, Rick Burchett (as Jim Riley,) Bill Lux, Bill Vann, Johnny’s Flying Mouse
Covers: Bill Vann
On eBay is this set of all 3 Brett Hull comics with issue #3 autographed by creators Rick Burchett, Don Secrease and Walt Jaschek.
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Walt Jaschek is a writer of comics, comedy and copy. For his work creating funny ad campaigns for the entertainment industry, he was inducted in 2018 into the St. Louis Media Hall of Fame. Declaring “I’m not history yet,” Walt is still writing away.
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