Brett Hull Comic Books: McDonald’s Value Meal Promo and Stanley Cup Predictor


This 3-issue mini-series autographed by the creators is for sale now on eBay!

“The Golden Adventures of Brett Hull” is a three-issue comic book series published by The Patrick Company in 1994. Each issue sold for 99-cents per issue (with the purchase of a Value Meal) at St. Louis-area McDonald’s. The books were a joint promotion for the St. Louis Blues, McDonald’s, Coca-Cola and the Ronald McDonald House.

Star of the 3-part, fictional storyline in “Golden Adventures of Brett Hull” was then St. Louis Blues star Brett Hull, now retired and a National Hockey League Hall-of-Famer. St. Louis copy and comics writer Walt Jaschek was hired to provide plot and dialogue for the series.  


Writer Walt Jaschek still has one his original sets. He autographed it along with some of the others creators. It’s now on sale on eBay.

Says Walt: “They didn’t call it ‘branded entertainment’ when I got the assignment to write ‘The Golden Adventures of Brett Hull.’ But oh-so-branded entertainment it was. The 3-part science-fiction story, which set then Blues star Brett Hull into a far-out future in search of his destiny, was mine; the in-story scenes of Brett eating McDonalds and enjoying a Coke were agency-inspired product placements.”

Added treat for St. Louis Blues fans: the story predicted, in its own fun, weird way, the Blues’ 2019 Stanley Cup win

See all three covers below, and read the entire story, via links to the interior pages of issues #1, #2, and #3!


Golden Adventures of Brett Hull #1: “Slap Shot to Destiny.” Read this issue!


Golden Adventures of Brett Hull #2: “Power Play: 2094!” Read this issue!


Golden Adventures of Brett Hull #3: “Sudden Death Overtime!” | Read this issue!

Golden Adventures of Brett Hull #1-3

Clients: McDonalds, Coca-Cola, St. Louis Blues
Agency: The Patrick Company

Creative Directors: Bob Hawthorne, Bill Kamper, The Patrick Company
Writers: Walt Jaschek (issues 1-3) and Brock Hanke (issue 2)
Art Director: Terry Hinkle, Hinkle & Company
Artists: Don Secrease, Rick Burchett (as Jim Riley,) Bill Lux, Bill Vann, Johnny’s Flying Mouse
Covers: Bill Vann

Bonus! Here’s the amazing TV commercial starring Brett Hull, produced by the Patrick Company to promote the launch of the books. See Brett Hull in futuristic action, just like in the comics!


Enjoy? LIke and/or comment below. Thanks. And buy one of these frosted “GOOOOOAL” mugs!

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