“The Golden Adventures of Brett Hull” is an original, three-issue comic book series published in 1994 by The Patrick Company. The issues sold for 99-cents with purchases of Value Meals at McDonald’s in the Midwest. Beloved by collectors, these unique comics were a joint promotion for McDonald’s, the St. Louis Blues, Coca-Cola and Ronald McDonald House.
Star of the 3-part, fictional storyline is former St. Louis Blues star Brett Hull, now retired and a National Hockey League Hall-of-Famer. Autographed Brett Hull content still has a high resale value on Amazon, and his autograph on copies of the comic increase its resale value from an average of $20-$30 per set to more than $100 per set. Autographs of the creators also increase value of the individual issues.
The promotion was announced to world with this TV commercial starring Brett Hull, produced by the Patrick Company. Take a look to see Brett in futuristic hockey action, emulating the feel of the comics themselves.
St. Louis copywriter and comics writer Walt Jaschek was hired to craft the science-fiction-meets-hockey story arc and snappy dialogue for the series. Artists on the books included St. Louis comic book pros Don Secrease, Rick Burchett (as Jim Riley,) Bill Lux and Terry Hinkle. The Walt-titled stories, “Slap Shot to Destiny,” “Power Play: 2094” and “Sudden Death Overtime,” can be viewed in the links below, along with full credits.
Here’s writer Walt with one of his original sets.
Says Walt: “They didn’t call it ‘branded entertainment’ when I got the assignment to write ‘The Golden Adventures of Brett Hull.’ But oh-so-branded entertainment it was. I wrote the 3--part story, which set then Blues star Brett Hull into a far-out future in search of his character and destiny. The in-story scenes of Brett eating McDonalds and enjoying a Coke were agency-inspired product placements.”
St. Lous writer and hockey fan Brock Hanke was brought in by Walt to help craft the intricate hockey/combat scenes, vividly depicted by the comic book artists, and everybody on the creative team was obviously having a grand time.
Added treat for St. Louis Blues fans: the story predicted, in its own fun, weird way, the Blues’ 2019 Stanley Cup win.
See all three covers below, and read the entire story, via these links to the interior pages of of all 3 issues: #Issue 1, “SlapShot to Destiny,” | #Issue 2, Power Play: 2094 “, | #Issue #3, “Sudden Death Overtime!
Proudly created on Walt’s beloved MacBook Air. Check current price on Amazon.
Golden Adventures of Brett Hull #1: “Slap Shot to Destiny.” Read this issue!
Golden Adventures of Brett Hull #2: “Power Play: 2094!” Read this issue!
Golden Adventures of Brett Hull #3: “Sudden Death Overtime!” | Read this issue!
Golden Adventures of Brett Hull #1-3
Clients: McDonalds, Coca-Cola, St. Louis Blues
Agency: The Patrick Company
Creative Directors: Bob Hawthorne, Bill Kamper, The Patrick Company
Writers: Walt Jaschek (issues 1-3) and Brock Hanke (issue 2)
Art Director: Terry Hinkle, Hinkle & Company
Artists: Don Secrease, Rick Burchett (as Jim Riley,) Bill Lux, Bill Vann, Johnny’s Flying Mouse
Covers: Bill Vann