“Golden Adventures of Brett Hull” Comic Books



“The Golden Adventures of Brett Hull” writer Walt Jaschek in 2018 proudly displays his copies of issues #1, #2, and #3. See complete creative credits below.

“The Golden Adventures of Brett Hull” is a 3-issue comic book mini-series published by The Patrick Company in 1994 as a cross–promotion for the St. Louis Blues, Coca-Cola and McDonalds: the comics originally sold at St. Louis-area McDonalds restaurants for 99 cents with the purchase of an Extra Value Meal.

Star of the 3-part, fictional storyline in “Golden Adventures of Brett Hull” was then St. Louis Blues star Brett Hull, now retired and a National Hockey League Hall-of-Famer. St. Louis copy and comics writer Walt Jaschek was hired to provide plot and dialogue for the series.  

Says Walt: “They didn’t call it ‘branded entertainment’ when I got the assignment to write ‘The Golden Adventures of Brett Hull.’ But oh-so-branded entertainment it was. The 3-part science-fiction story, which set then Blues star Brett Hull into a far-out future in search of his destiny, was mine; the in-story scenes of Brett eating McDonalds and enjoying a Coke were agency-inspired product placements.”

See all three covers below, and read the entire story, via links to the interior pages of issues #1, #2, and #3!


Golden Adventures of Brett Hull #1: “Slap Shot to Destiny.” Read this issue!


Golden Adventures of Brett Hull #2: “Power Play: 2094!” Read this issue!


Golden Adventures of Brett Hull #3: “Sudden Death Overtime!” | Read this issue!

Golden Adventures of Brett Hull #1-3

Clients: McDonalds, Coca-Cola, St. Louis Blues
Agency: The Patrick Company, a division of The Glennon Companies

Creative Directors: Bob Hawthorne, Bill Kamper, The Patrick Company
Art Director: Terry Hinkle, Hinkle & Company
Writers: Walt Jaschek (issues 1-3) and Brock Hanke (issue 2)
Artists: Don Secrease, Rick Burchett (as Jim Riley,) Bill Lux, Bill Vann, Johnny’s Flying Mouse
Covers: Bill Vann

Bonus: Read the original press story on the release of these comics. 

Double bonus: See the TV spot introducing these comics on the St. Louis Blues Facebook page.

Enjoy? LIke and/or comment below. Thanks.

Walt Jaschek: Writer

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s