Central Baptist Hospital rebranding and multi-channel marketing campaign written by Walt Jaschek (pictured.)
How can a hospital be recognized for advanced, technological solutions and still retain a personal, emotional connection with its community? A rebranding campaign, combining high/tech with high/touch, in which patient outcomes are always the main point. First, I wrote the tagline, “This is Care,” and expressed it in advertising in all media, including…
Double-Page-Spread Newspaper Ads / Landing Pages
Each of scenarios from the print campaign was also translated into three-frame, animated banner ads.
The “This is Care” campaign was named “Best of Show” in the National Healthcare Marketing Awards.
Client: Central Baptist Hospital
Agency: Maring Weissman
Writer: Walt Jaschek
Creative Director: Paul Maring
Designers: Paul Maring and Chuck Hart