Cereal Marketing: Hodgson Mill, “Have a Grain Day!”

“Have a Grain Day!”

That’s the tagline I wrote for Hodgson Mill, makers of whole grain cereals, baking mixes and pastas, available in grocery stores everywhere. “Have a Grain Day” is the unifying idea for an integrated brand story expressed from package to shelf to trade show to banner ads to Facebook posts to recipe blog to… you get it.

Here’s the opening slider for the web homepage. It explains what “Have a Grain Day” really means.

hodgsonmill-slide1

It started with a grain mill. And a man named Hodgson.

hodgsonmill-slide2

Grew into a world-class food company, still proudly Midwest.

hodsgonmill-slide5

Making delicious, whole-grain products, loved by families.

hodgsonmill-slide3
The secret: Premium grains, ground by stone. Our own.

hodgsonmill-slide4

Just-in-time freshness means more flavor to savor.

Client: Hodgson Mill
Writer: Walt Jaschek

Marketing Officer: Ray Martin
Creative Director: Perry Propst

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s