About Walt

Walt Jaschek (born September 2, 1955) is an American writer, humorist, artist and performer. Born and based in St. Louis, Missouri, Walt has maintained a thriving freelance career since April, 1988. His comic concepts and performances have spanned the realms of radio, comic books, comic strips, movies and sketch comedy.

“Life is worth laughing, that’s my motto,” says Walt, who declares his mission as “info-taining the world with smart fun.” Humor, he says, enables empathic human communication and emotional relief. “It’s also a good way to make a living,” he adds.

Here is some of his featured work, by category.

Radio

Walt came to prominence as a copywriter specializing in funny, award-winning ads and commercials for national brands, including CBS-TV, Budweiser, King World, 20th Century Fox, AT&T and General Motors. He wrote thousands of radio spots produced for broadcast in the years 1988-2010, almost entirely in collaboration with director Paul Fey, a former St. Louisian later based in Hollywood, California.

Branded as Paul & Walt Worldwide, their agency’s work attracted hundreds of industry trophies; was curated and studied in collegiate marketing textbooks; and drew invitations for the duo to guest-speak to advertising and business groups around the world. (Which they did.)

Examples of their work includes “Missing Persons,” a spot for the TV series Matlock and a Clio-winner for radio copywriting; “Laugh Catalog,” a TV series for George Schatter’s Comedy Club and Clio-winner for best use of sound; and “Robert Goulet,” a spot for the TV series The Simpsons and winner of the $20,000 Mercury Award for Radio Humor.

For this body of work, the St. Louis Media Foundation in 2018 inducted Paul & Walt into the prestigious St. Louis Media Hall of Fame. Declaring he is “not history yet,” Walt is also creating content in the overlapping worlds of:

Comics

Walt is the writer and artist of the long-running, humorous webcomic Dang Gnats, starring “two outspoken insect with too much time on their wings.” It has retained its simple gif format since 2001.

He is the author of the three-issue comic book mini-series The Golden Adventures of Brett Hull, published as a joint promotion of the St. Louis Blues, Coca-Cola and McDonalds, and sold at regional McDonalds.

Walt is the writer and co-creator (with Don Secrease) of Mel Cool: Mall Cop, a zealous security guard first published in indy comics in 1994-1999.

Also with Don, Walt co-created The Herobots, a superhero team for early readers, and launched a coloring and activities book still available.

His short X-Men parody, illustrated by Jim Lee, appeared in Marvel Comics’ What Th–!? #5 and Genext #8.

Cosplay

Walt has recently appeared at comic book and pop culture conventions “cosplaying” the labcoat-wearing character Dr. Hank Pym, portrayed in Marvel Studios’ Ant-Man 1 and 2 movies by actor Michael Douglas.

Movies

Walt performed the comedy lead in the slightly NSFW comedy video “Offices in the Raw” on nationally syndicated television. The Rick Zahradnik-helmed video imagines a clothese-optional office, and Walt gets down to red underwear in the end.

He appeared as the doomed-to-be-killed by zombies Harold Pilgrain in the feature film “Spirits of Jupiter,” also known as “Planet Gone Mad.” Walt did his own stunts in the Colorado-base action-comedy, including jumping out of a moving plane on the runway.

He also starred as mad scientist Doctor D’Ablo in the cult black-and-white Western serial, “Sons of the Saddle.” This is the Don Secreae-directed episode, “The Invisible Ray-ders.”

He has a bit part in the ad agency satire “How to Kill a Pitch,” which he wrote in collaboration with studio Mercury Labs.

Articles & eBooks

Walt is currently writing for the St. Louis “positive news” website STL Made. Stories include profiles of high-tech companies, quirky hobbies and “not so odd” intergenerational roommates.

He is currently preparing an ebooks for existing and aspiring copywriters with his tips accumulated from a long career writing funny radio commercials. The series of tips, called Laugh Your Ads Off, is being updated regularly.

Walt is also writing an eBook on his experiences maintaining a career as a freelance, home-based creator. The introduction to Freelance Copywriting: Profit and Prosper Without Pants is posted here, as well.

Copy

Walt maintains a curated portfolio with copywriting samples in all media. It includes taglines, websites, award-winning healthcare advertising campaigns, and content of all kinds.

ENewsletters

Walt is the author of The Weekly Walt, an every-Wednesday series of tips on cultivating creativity, with example from his own work, past and present. The sign-up form is on this page.

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