"Cellular Guy": Funny Radio Spot for Southwestern Bell Mobile Phones | Award-Winner

Humor Writing, Radio Commercials, Walt Jaschek on Camera

This radio commercial for early generation Southwestern Bell mobile phones established a lively, ear-catching format we used often: a stand-up comic tossing off one-liners about the product, interspersed with upbeat music. The one-liners were often self deprecating: hard to imagine brands having this much fun with themselves these days!

The spot won Clio Awards and Addy Awards, and established a campaign of spots that ran for months.

By the way, that image in the thumbnail is Walt himself, holding his beloved iPhone 7, recommended. Check Amazon for current pricing.


Writer: Walt Jaschek
Producer: Paul Fey
Agency: Paul & Walt Worldwide

Urgent and lively MUSIC begins. It’s a version of “I Get Around,” a song originally recorded by The Beach Boys. The music drops out for observations about cell service from a very droll, dry stand-up comic.


COMIC: I get around. When I talk on a Southwestern Bell Cellular Phone, my voice is crystal clear. That’s amazing, considering it’s not really that clear in person.


COMIC: I put a Southwestern Bell phone antenna on my head and walked into a crowded restaurant. Forty-two attorneys tried to “dial out” on me.


COMIC: Southwestern Bell cell service is so clear, when I’m talking to my girlfriend, it’s as if she’s right next to me. I can actually hear her withdrawing.


COMIC: Southwestern Bell has cell service that’s trouble-free. But then, trouble is always free.

ANNOUNCER: No wonder more people go more places… with Southwestern Bell Mobile Systems.

COMIC: Someday, Southwestern Bell will be able to break us down molecularly and send our bodies through cellular phones. This might be a long way off, but just in case, I’m getting a haircut.


© Paul & Walt Worldwide

“Ballad of Judge Wapner” Honors TV Legend on 100th Birthday | Song + Lyrics

Funny Stuff, Music, Radio Commercials

Grab your gavels for a big birthday: the late Judge Wapner would have turned 100 this month. It’s true. November 19, 2019 will mark the 100th anniversary of the birth of Joseph Albert Wapner, legendary TV judge and pop culture icon.

Britannica reminds us of his significance: “Born November 15, 1919, in Los Angeles, California. Died February 26, 2017, in Los Angeles. American jurist and TV personality who presided (1981–93) over The People’s Court, an immensely popular syndicated TV show in which plaintiffs and defendants from California small claims court argued their cases and accepted the judge’s ruling.”

Back in the early 90s, Paul Fey and I were creating (as Paul & Walt Worldwide) a lot of radio and TV content for King World, the show’s syndicator. When we were tasked with finding a fresh approach for promoting it, I wrote the script (below) for “The Ballad of Judge Wapner,” a funny, 60-second radio commercial celebrating what fans loved about the show.

Here it is, voiced by the late Lance LeGault. It’s now captioned with lyrics, also posted beneath.

Lyrics by Walt Jaschek


COWBOY: He sits in judgment
He stands for the law
Kinda looks like a hero
And sounds like your Pa



COWBOY: He smiles and he laughs
His voice tinged with gravel
But the bad-guys just gasp
When he bangs his big gavel


COWBOY: Judge Wapner.



COWBOY: When neighbors brawl
When lovers refute
When suppliers and buyers and liars dispute 
Wapner won’t let those lawbooks get dusty 
Got a buddy named Doug
And a sidekick named Rusty


COWBOY: With Wapner.



COWBOY: Doesn’t do it from towers
Doesn’t do it from steeples
He does it in court
A court called “People’s”

ANNOUNCER: Judge Wapner rules on “The People’s Court”


COWBOY: Song over.


© Paul & Walt Worldwide

See also: 15 Funny Radio Commercials to Inspire More of the Same

Walt Jaschek is writer of comedy, comics and copy. Follow, like, comment!

Marvel Reprints Walt Jaschek / Jim Lee Team-Up in GenNext #8

Comic Writing, Comics, Entertainment

Comic smile of the week, at least for me: I accidentally learned Marvel Comic reprinted the X-Men parody I wrote – and Jim Lee drew! – in GenNext (an X-Men anthology book) #8. It originally appeared in What Th–? #5, a Marvel humor book from a decade earlier. Great to know! I was using the Google machine last week, and saw that I was listed as a writer on that book. “Ha! That’s a mistake,” I said. “I think I would know if I had anything in that issue.” But I ordered it, and what do you know: there we are, with better paper and better printing this time. Love it. You hang in there, writers, and the world offers up little gifts like this. I’m grateful.

When Endings Begin: Walt Jaschek on Recycled Man

comic books, Comics, Original Content

This is writer Walt Jaschek’s introduction to the comic book Recycled Man: What Goes Around, published by Comicmood Studios, and available now on Amazon Kindle. The text introduction is titled, “When Endings Begin.” It’s about the impulse behind Walt’s creation of Recycled Man, and in particular about his power to “accelerate Karma.”

“What goes around, comes around.”

A somewhat world-weary, cigarette-smoking art director I worked with back in my ad agency days used to say that a lot. 

He was right a lot.

He wasn’t talking metaphysically. More transactionally. If the flu is going around, you’re going to get the flu. (That was before the the shot. I am pro-shot.) If a client pays late, the agency is going to pay late. If somebody buys lunch with a counterfeit dollar, you’re going to get it as change.

He also used lean back, blow a smoke ring, and say, “Life’s a bitch and then you die.” My younger self had to actively shrug that off. My carefully crafted optimism had to be shielded. 

But he was right about that, too, in his way. We’re here for a blink, the challenges never stop, and if you don’t hone optimism and resilience, life will seem, as per Thomas Hobbes, “solitary, poor, nasty, brutish and short.”  

“Life’s a bitch and then you die” is snappier, I think.

All those quotes were on my mind when the notion of Recycled Man was born a few years ago, in a notebook, late at night.

My concept of Karma – as in, creating your ultimate fate through the arc of your daily behavior – was continuing to evolve. I kept seeing both good and bad behavior manifest fate indirectly, and over time. Thieves don’t necessarily get robbed in return, but check out prematurely. Robbed of time. The corrupt are called out, at least by history. The poor winner loses it all.

Eventually. But often the pace of Karmic repercussions can be glacial, as in glaciers, which we used to have.

My impulse for Recycled Man was that he could accelerate Karma. He could cut to the chase. See the nasty out the door.

This introductory story, in which he does just that, hints – not subtly – at a backstory I worked out in the very same notebook.

It is, I hope you’ll understand, a deliberate change-up for me: a toe-tip into (what I hope is) pulpy drama. That’s new for a writer whose work is typically more light-hearted. Or was.

But as Don Secrease started adding seer-your-retina color to Paul Daly’s evocative art, I knew we had to get a print and digital edition out there – partially to gauge reaction, partially to give our new publishing company, Comicmood, a jump-start. (Will the story continue? Oh yes, if engagement and sales warrant. Let us know what you think at comicmood.com.)

Filling out the issue: a new story I guest-wrote for Terranauts: 2020, an incarnation of the long-running team created by Paul and Don, and on loan for this appearance. “The Call of Cold, Dark Places” matches the book’s tone, I thought. 

More Comicmood characters are in development — get ready, here they come —and I think they all have a certain Karma of their own. The unworthy will vanish quietly. (Or maybe not-so quietly. I’m a comics fan, too. I know how we are.) The worthy?

They’ll come around.  •

Recycled Man: What Goes Around is available as a digital download on Amazon Kindle.

Randy Rosenbaum Home from Hospital; Husband Walt Jaschek says, “Watch Out for Ticks!”

IRL, Walt a Life

Aaaaaand we’re home.

Oh sure, it was fun spending, with wife Randy, 10 nights and 12 days in an all-inclusive Club Med-style resort with free ice water and unlimited I.V. drips. Let’s call it a “hospital.”

And it’ll be odd to not be able to just pick up the phone and order French Toast and Baked Lay’s. (Knowing full well they will somehow instead deliver Baked Toast and French Lay’s.)

But somehow we will proceed without a full staff of registered nurses, hospitalists and friendly floor moppers.

Back here at Apt. 1-B, I will be the hospitalist and floor mopper for a while. There will be caregiving ahead, but don’t worry, I have two allies: extra-strength Excederin and extra-strength Chardonnay.

It was roughly on the 7th day of this journey that Randy took a positive turn. ‘Til then, my poor, sweet wife was fighting a tick-born infection and its side effects – “Rocky Mountain Spotted Fever” isn’t just a John Denver song.

For days, she had but two modes: highly agitated alertness and a medicated, faraway fugue-state.

At about 10 a.m, I had just finished writing a long paragraph in my prayer journal. (Not a joke: I’ve been writing down prayers all my adult life, to good effect. I mean, I’m still here, right? And they’re still making Spider-Man movies?)

Anyway, at the end of the paragraph, I wrote the words, “Help me help this girl back.” I hit “save.”

Within two minutes, I heard her say, “I think I’m feeling better.”

Sure enough. She was smiling, sitting up in bed like Dorothy at the end of “Wizard of Oz.” (“And YOU were there! And YOU!”)

“Th… that’s good to hear,” I said, cautiously.

“In fact, I think I’ll get up and take a shower.” She hit the nurse call button.

“Eine gute idee.” (I’ve been talking German to her lately. Don’t ask me why.)

“Also, I’m starving.”

“I bet.”

“Can you please go get me a Goodcents sandwich? I’ll have an 8-inch Italian on wheat, with Provolone, lettuce, oregano, and salt and pepper.”

“Could you be more specific?”

“And oil and vinegar.”

“You got it.”

“And Baked Lay’s.”

Again with the Baked Lay’s.

I’d like to say it was smooth sailing from there, but there were frustrating symptoms still to treat, such as a lingering headache: mine. (Just kidding.)

But today, a lovely Sunday, with the doctors in syzygy (“si-je-zee,” a term from my word-a-day calendar meaning celestial alignment) and souvenir shampoos in hand, home we were sent.

Your well-wishes and prayers helped do the trick, as well, and don’t think we don’t know it. So it is with great appreciation we toast you with… what else?

A little something chilled.

Walt Jaschek IS Dr. D’abo IN “Sons of the Saddle” (1995) B-Western Movie Parody

Comic Movies, Videos, Walt Jaschek on Camera

It’s 1899 and Dr. Devlin D’Abo (Walt Jaschek) believes he alone can lead the United State of America into the Twentieth Century. To help him take control of the federal government, D’Abo creates a weapon that will make his arm of desperadoes invisible. Only the Sons of the Saddle (Don Secrease, Rick Burchett, Bill Lux) stand between the mad doctor and his plan to unite western hemisphere under one supreme leader… D’Abo himself!

— From the DVD jacket for “Sons of the Saddle: The Invisible Rayders: Chapter 4: Doorway to Doom”

Writer/director Don Secrease (working under pseudonyms Sean Ryan and Manny Handz) was the creative force behind this amateur film and B-Western movie parody made by enthusiastic B-movie fans. As backstory, Don wrote the below…

Abbreviated Backstory

This serial chapter of Sons of the Saddle’s “The Invisible Rayders” (chapter 4 “Doorway to Doom”) was made by a group of B-movie/serial fans for fun, to be shared by friends and family.

It was the summer of ’95, a few of us were discussing fan-made, straight-to-video movies, comparing good to bad, FX, etc., produced by Skeleton Creek Prod., W.A.V.E. Prod., B. Black’s Nightveil Media (its contemporary name.) These films were viewed, discussed, admired for their ingenuity and enthusiastic presentations.

Our ragtag team of B-movie aficionados decided to gather friends and family and create our own movie-making inadequacy.

We selected characters from our daily gag comic strip, “Sons of the Saddle,” wrote a 12-chapter serialized story, picked a random chapter, scripted it – then started rounding up the usual suspects – not to mention costuming, horses and tack.

All fell into place once we scouted our locations. Our major battles filming that summer: a Missouri heatwave, reliable video cameras and, finally, appropriate music. Since this was made for private amusement (or condemnation) and nor for sale, we picked background music from a few public-domain serials & B-westerns.