St. Louis Copywriter Walt Jaschek Creates Cool Content in Many Media. Cheers!

Entertainment, Videos, Walt a Life
Walt Jaschek toasts you with his “Route 66” mug. It runs through St. Louis, you know.

Walt Jaschek is a renowned, St. Louis-based copywriter, known mostly for funny, award-winning ad campaigns for national brands. (For that body of work, he was inducted into the St. Louis Media Hall of Fame.) But Walt also has another “comic” side: crafting comic books and strips with his own characters. And now he’s displaying an additional side: writing long-form articles about St. Louis innovators.

Walt engages audiences globally – often without leaving his home office. Watch for yourself: here are a few scenes from his typical writing day of writing, pacing, brainstorming, pacing, producing and pacing. 

Now, pace yourself – and enjoy his often award-winning work in four main categories.

Entertainment: Comics & Movies

Copy: TV, Radio, Print, Web

Content: Long-Form Articles

Content: YouTube Videos

Need great writing? A project produced? A funny performer? Pick up the pace! Contact Walt.

Follow on:

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P.S. Check out Walt’s You Tube channel about great copywriting:

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Walt Jaschek killed by zombies in “Planet Gone Mad” AKA “Spirits of Jupiter” 1984 Action Movie

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Click for a few scenes from “Planet Gone Mad” AKA “Spirits of Jupiter”

Walt Jaschek gets killed by zombies! Walt the actor appears as Harold Pilgrain in the 1984 indy action movie “Planet Gone Mad,” also known by its original title, “Spirits of Jupiter.” Filmed in Canon City, Colorado, the movie was directed by Russell S. Kern, with cinematography by Steve Flanigan. Walt played the nebbish, nervous supervisor of the mine, just as the planet starts going mad. He did own stunts, including jumping out of a moving airplane, as you will see. Here are the full IMDB credits.

Class Photo: Improv Shop Level 1, Summer, 2019

Performing, Walt a Life, Walt Jaschek on Camera

“SCENE!” So closes Level 1, my first-ever improv comedy class at the Improv Shop in St. Louis, an 8-week learning experience and personal stretch. Was it challenging to keep up with the keen, comic minds you see here? “Yes, and…”

…great fun!

(That’s me top row, center. And that’s instructor Ben Noble upper left. He’s amazing and this class is highly recommended.)

Public Nudity Spoofed: Walt Jaschek Enters “Offices in the Raw”

Videos, Walt a Life, Walt Jaschek on Camera
Click and watch “Offices in the Raw,” directed by Rick Zahradnik and directed by Walt Jaschek.

Public nudity? Office nudity? As in, a clothes-optional office? Imagine it! In the 1980s, Walt Jaschek was working as a creative director at The Flynn Group advertising agency in Colorado Springs, Colorado. Meanwhile, Rick Zahradnik, a writer and director in the same city, was concocting a video parodying the kind of mundane office-rental videos both Rick and Walt were creating. The result was “Offices in the Raw,” a Rick-directed comedy video, starring Walt as the curly-haired newcomer to a very nude office. It’s all PG-13, though. This is the version of the video that appeared on the syndicated “Video Challenge” TV show in the 80s. Oh, the 80s! We miss you!

Walt Jaschek and Randy Rosenbaum Enjoy a Pre-Muny Picnic

Funny Stuff, Videos, Walt a Life, walt jaschek
You can’t work all the time!

Here’s a short video of creator at large Walt Jaschek (aka Walt Now) and his wife, the funny and brilliant Randy Rosenbaum, enjoying a “Pre-Muny” picnic in St. Louis Forest Park on Randy’s birthday, June 24, 2019. Watch for the comical “chair fail” near the video’s end.

P.S. You don’t see as much of Randy as you should on this site, and Walt is going to change that.

30-Second Radio Ad Script Examples (With Recorded Spots for Comparison)

30-second radio ad script samples, Radio Commercials

Looking for 30-second radio ad script samples? Here are four from my radio ad script portfolio. Hi. I’m Walt Jaschek, and I’ve been writing radio ad scripts for 40 years, which is amazing, considering I’m only 30 years old.

This site is many radio commercials, often funny, sometimes award-winning. There are 15 of them here: both 60-second and 30-second examples.

Culled from those are the below 30-second spots, along with the scripts, so you can compare them to the recorded spots – and see how I, as the writer, communicated to the reader (and producer) how the spot should “sound.” A radio spot is really only as good as the script. And the actors. And the producer. And the director. And clients courageous enough to do something beyond the boring ordinary.

Enjoy.

30-second radio ad script, with recorded spot: “I’m Shaving My Head!” For “Star: Trek the Next Generation.”

Listen and compare the finished spot to the script.

“I’m Shaving My Head!”
30-Second Radio Ad Script
For: “Star Trek: the Next Generation”
Writer: Walt Jaschek

MUSIC: STAR TREK THEME MUSIC, UNDER

ANNOUNCER: All over Miami, they’re shaving their heads!

YOUNG MAN (enthusiastically): I’m shaving my head!

SOUND FX: ELECTRIC HAIR CLIPPERS, MOVING FROM LEFT STEREO CHANNEL TO RIGHT

ANNOUNCER: Throughout the entire Channel 6 viewing area, they’re shaving their heads!

YOUNG WOMAN (enthusiastically): I’m shaving my head!

SOUND FX: ELECTRIC HAIR CLIPPERS, MOVING FROM LEFT STEREO CHANNEL TO RIGHT

ANNOUNCER: They’re going for… The Jean-Luc Look!

YOUNG COUPLE (simultaneously): We’re shaving our heads!

SOUND FX: ELECTRIC HAIR CLIPPERS, MOVING FROM LEFT STEREO CHANNEL TO RIGHT

ANNOUNCER: Like Captain Jean-Luc Picard, the bold, bald head of “Star Trek: the Next Generation,” weekdays at four on Channell Six. Get the look!

OLD, FUNNY GEEZER GUY (enthusiastically): I’m shavin’ my head!

ANNOUNCER: The Jean-Luc Look! On “Star Trek: The Next Generation.” Weekdays at four on Channel 6.

MUSIC: THEME MUSIC CONCLUDES WITH A FLOURISH!

Script © Walt Jaschek. Spot © Paul & Walt Worldwide. All rights reserved. What new funny radio scripts written? Contact Walt!

30-second radio ad script sample, with recorded spot: “Millions of Americans,” public service announcement for The American Optometric Association

Listen to the spot and compare it to the script.

30-Second Radio Ad Script
“Millions of Americans”
For: American Optometric Association
Writer: Walt Jaschek

ANNOUNCER: We have with us in the studio millions of Americans. Millions, welcome.

HUGE THRONG (multiple layered voices, as if a “million” people were speaking simultaneously): NICE TO BE HERE.

ANNOUNCER: We’re asking millions of Americans to get their children’s eyes examined once a year.

HUGE THRONG: ONCE A YEAR?

ANNOUNCER: Right! All in favor of annual eye exams for children three and up, say “Aye!”

HUGE THRONG: AYE!

ANNOUNCER: Say, “Eye care means you care.”

HUGE THRONG: “EYE CARE MEANS YOU CARE.”

ANNOUNCER: Say, “Sally sells sea shells by the seashore.”

HUGE THRONG: SALLY SHELLS SHE SELLS…

ANNOUNCER: Gotcha!

HUGE THRONG (sheepish): …BY THE SHE-SORE.

ANNOUNCER: A public service message from the American Optometric Association.

Script © Walt Jaschek. Spot © Paul & Walt Worldwide. All rights reserved. What new funny radio scripts written? Contact Walt!

30-second radio ad script sample, with recorded spot: “Vibrating Water Bed” for “Jeopardy Tournament of Champions”

Listen to the recorded spot and compare it to the script.

30-Second Radio Ad Script
Title: “Vibrating Water Bed”
For: Jeopardy
Writer: Walt Jaschek

LAVERNE (seductively): Oh, Larry…

LARRY: I’m watching Jeopardy, LaVerne.

LAVERNE: It’s our honeymoon…

LARRY: All this week, it’s the first round of the Jeopardy Tournament of Champions!

LAVERNE: We have this waterbed…

LARRY: This is primo Jeopardy action! The champ wins a hundred grand!

SOUND FX: Vibrating water bed is turned on.

LAVERNE (her voice vibrating, too): It’s a vibrating water bed…

LARRY: Sorry, LaVerne! The Tournament of Champions!

LAVERNE (resigned, but her voice still vibrating): Okay..ay..ay..

MUSIC: END OF “JEOPARDY” THEME, UNDER

ANNOUNCER: Jeopardy. Any questions?

LAVERNE (her voice still vibrating): Yeah! How do you turn this thing off?

JEOPARDY THEME CONCLUDES.

Script © Walt Jaschek. Spot © Paul & Walt Worldwide. All rights reserved. What new funny radio scripts written? Contact Walt!

30-second radio ad script sample, with recorded spot: “Put Your Tongue on the Radio” for “Gene Simmons’ Family Jewels”

Listen to the finished spot and compare it to the script.

30-Second Radio Ad Script
Title: “Put Your Tongue On the Radio”
For: Gene Simmons Family Jewels
Writer: Walt Jaschek

ANNOUNCER: Put your tongue on the radio. (beat) Wait, that might be a little tingly. Ahem. Don’t put your tongue on the radio. But do stick your tongue out. That’s right. Keep going. There. Good. Wow, you have a long tongue! Congrats! But it’s all relative, baby, because, sorry, you have a teeny-weenie tongue compared to…

GENE SIMMONS: I’m Gene Simmons. Rock God.

SFX: CROWD CHEERS

MUSIC: ROCK KICKS IN

ANNOUNCER: It’s the rock-meets-reality show that licks ‘em all! Gene Simmons Family Jewels – Season 2 premiere! Starring the man who has more talent than you can shake a tongue at.

GENE SIMMONS: Precisely.

ANNOUNCER: Gene Simmons Family Jewels. A&E Sunday. Oh:

MUSIC: OUT

ANNOUNCER: Please put your tongue back in. The guy is the van is staring.

Script © Walt Jaschek. Spot © Paul & Walt Worldwide. All rights reserved. What new funny radio scripts written? Contact Walt!

Did you find these scripts helpful and/or informative? Please leave a comment below! Thanks.

92-Year-Old Walter Jaschek Sr. Sings “Happy Fathers Day”

Videos, Walt a Life
We just went with it.

On a June 16, 2019 Fathers Day visit to Cape Albeon Senior Living , Walt Jaschek asked his 92-year-old Dad, Walter Jaschek Senior, to “SAY Happy Fathers Day” to the camera. When Walter Senior began to SING “Happy Fathers Day” instead, Walt and his wife Randy just went with it and started singing, too. Happy Fathers Day, everyone!

“Beat-Yourself-Up Hotline” | Funny Radio Commercial & Good Copywriting Example

Copywriting Examples, Humor Writing, Radio Commercials

“Beat-Yourself-Up Hotline” is a 60-second, funny radio commercial, written by Walt Jaschek and produced by Paul Fey for Smartship.com. It stars Stewart Sloke as a caller to the hotline; turns out he’s very, very good at beating himself up. This spot also provides a good copywriting example; the script is below the video. Listen and enjoy.

Can you beat yourself up as well as THIS guy?

“Beat-Yourself-Up Hotline” | :60 Radio | Script by Walt Jaschek

HOTLINE WORKER: Beat-Yourself-Up Hotline.

CALLER: Is this Beat-Yourself-Up Hotline?

HOTLINE WORKER: Yes sir, if you’d like to beat yourself up, this is the place to do it.

CALLER: Okay, I’d like to beat myself up now, please.

HOTLINE WORKER: Go right ahead when you’re ready.

CALLER: [Ahem.] I am so stupid. I can’t believe how stupid I am. What an idiot. I left all my holiday shipping until the last minute again. Now it’s a huge hassle. Why do I have to do this to myself every year? When, oh when, will I learn?

HOTLINE WORKER (genuinely impressed): You beat yourself up very well sir.

CALLER: Thanks.

HOTLINE WORKER: But maybe you should just go to smartship.com.

CALLER: Smartship.com?

HOTLINE WORKER: Right. Type in your zip code, and smartship.com tells you the fastest, easiest, most affordable ways to do your holiday shipping, even at the last minute.

CALLER: Wow. Smartship.com

HOTLINE WORKER:Mmm-hmm.

CALLER: Why didn’t I like of that?

HOTLINE WORKER: Well…

CALLER: Why do I have to have somebody else tell me what to do?

HOTLINE WORKER: Sir…

CALLER: When, oh when, will I ever have an original idea?

HOTLINE WORKER: You are really good at this, sir.

CALLER: I’ve been told it’s a gift.

ANNOUNCER: Smartship.com. The way smart shipping is done.

© Paul & Walt Worldwide. All rights reserved. If you want a commercial like this, contact us and we’ll craft one equally funny and memorable.

Listen to our entire playlist of funny radio commercials on YouTube.

Subscribe to our YouTube channel, “Good Copywriting Tips and Examples.”

“Viva La Volvo” | Funny Radio Commercial and Good Copywriting Example (Spot and Script Included)

Humor Writing, Radio Commercials

“Viva La Volvo” is a 60-second radio commercial written by Walt Jaschek and produced by Paul Fey for the Southern California Dealers Association, and amusingly depicts a woman’s love and obsession with her Volvo. The spot won many ad industry awards and serves as a good example of funny radio copywriting. The production technique, energetic music cutting in and out of one-liners, has served Paul and Walt well over the years. Take a listen.

“Viva La Volvo” Script by Walt Jaschek

MUSIC: HORNS AND DRUM UP, SUDDENLY OUT

ELLEN: Friend of mine said he wanted to talk to me about my Volvo. I said, “Thank you — that’s between me and my gynocologist.”

MUSIC: HORNS AND DRUM UP, SUDDENLY OUT

ELLEN: He said, “No, no, your car — your Volvo 850 Turbo Sportswagon.” I said, “Oh, that. No, you can’t drive it.”

MUSIC: HORNS AND DRUM UP, SUDDENLY OUT

ELLEN: Oh, I love my Volvo. Sure, it’s safe, but, gee, just because driving on the freeways of Southern California is the equivalent of playing bumper cars at the speed of light, what kind of reason is that?

MUSIC: HORNS AND DRUM UP, SUDDENLY OUT

ELLEN: Volvos are still ultra-luxury imports. Sleek and gorgeous and loaded to here. Safe and sexy and… (BEAT) pardon me, I have to go hug my car now.

MUSIC: HORNS AND DRUM UP, UNDER

ANNOUNCER: Want safe AND sexy? Viva La Volvo! Test drive a Volvo at your Southern California Volvo dealer.

MUSIC: HORNS AND DRUM UP, SUDDENLY OUT

ELLEN: “Since when is safe sexy?,” another friend asked. “Hey,” I said, “what decade are YOU living in?”

MUSIC: HORNS AND DRUM RESOLVE INTO FINISH

© Paul & Walt Worldwide. All rights reserved. If you want a commercial like this, contact us and we’ll craft one equally funny and memorable.

Listen to our entire playlist of funny radio commercials on YouTube.

Subscribe to our YouTube channel, “Great Copywriting Tips and Examples.”

“Robert Goulet” | Funny Radio Commercial for “The Simpsons” | Good Copywriting Example.

Collaborators, Radio Commercials, TV Promotion

The late Robert Goulet, acclaimed American singer and actor, provides his golden voice to this funny radio commercial for “The Simpsons” TV series. The spot, titled after the singer himself, was written by Walt Jaschek, produced and directed by Paul Fey, for Fox Television and when the show was first launched into national syndication. The campaign of which it was part is now considered the most successful launch of a show in syndication history. Ready to hear the spot? Great. And now: Robert Goulet…

This is also a good copywriting example. Here’s the script.

Robert Goulet” | :60 radio commercial for “The Simpsons” | Script developed by Walt Jaschek

ANNOUNCER: And now, mister Robert Goulet reads from “The Writings of Bart,” the collected, after-school blackboard writings of young Bart Simpson. Mister Goulet.

SFX: CLASSICAL MUSIC, UNDER

ROBERT GOULET: I will not trade pants with others.

I will not do that thing with my tongue.

I will not Xerox my butt.

A burp is not an answer.

I will not pledge allegiance to Bart.

I will not eat things for money.

I will not bring sheep to class.

I will not instigate revolution.

My name is not Doctor Death.

ANNOUNCER: To experience all of Bart’s after-school blackboard writings, watch every classic episode of The Simpsons.

ROBERT GOULET: I will not call the principal, “Spud Head.”

ANNOUNCER: The Simpsons. Now five times a week.

MUSIC UP AND OUT

© Paul & Walt Worldwide. All rights reserved. If you want a commercial like this, contact us and we’ll craft one equally funny and memorable.

Listen to our entire playlist of funny radio commercials on YouTube.

Subscribe to Walt’s YouTube channel.