Copywriters in Love

“Copywriters in Love” is a romantic comedy screenplay by Walt Jaschek, in progress here before your eyes. Feel the love unfold…

Copywriters in Love: The Prequel
“How to Kill a Pitch:” It’s amazing what copywriters will do. For love.
Copywriters in Love, SCENE ONE: THE TEASER TRAILER

By Walt Jaschek

STUDIO LOGO over stirring music

PROMO ANNOUNCER: Now. From the studio that gave you…

A group of people staring at a TV in a conference room.

PROMO ANNOUNCER: “Media Buyers on a Binge-Watch”…

A rowdy bunch of people drinking at a bar.

PROMO ANNOUNCER: And “Account Executives Off Site”…

A series of steamy shots of a few, diverse couples, moments as if taken from romance novel covers, changing with these beats:

PROMO ANNOUNCER: Comes the jargon-filled romance sizzling with sin… and syntax. “Copywriters in Love.” Wordsmiths who never dangle participles. Or bury the lede. When these writing partners aren’t massaging body copy onto a squeeze-page… they’re prying open rate conversions with S-E-Oh, my. Even after hours, they’re placing headers. And pulling footers. From a heat map above the fold. Can they keep their jobs… and their oxford commas?

Close-up on the actors as the announcer names them.

PROMO ANNOUNCER: Spurl Neiman. Rebecca Shoreline. Lil’ Brag. And Walt Jay as the Agency Owner Who Should Have Retired By Now.

COPYWRITERS IN LOVE LOGO

Then back to steamy shots.

 PROMO ANNOUNCER: Copywriters in Love. They know features and benefits… and friends with benefits. But now? All bets are off.

COPYWRITERS IN LOVE LOGO

PROMO ANNOUNCER: Copywriters In Love. A booty call to…

SCREEN CRASHES TO BLACK. THEN:

A man’s hand holding a remote. He’s just turned the TV off.

WOODROW’S VOICE (finishes the phrase) “Action.”

Reverse angle from the TV as we see who’s watching it. It’s WOODROW WILCOX, a 20something copywriter in his living room. He’s good-looking, but it’s early: he’s in frumpy, unglamorous sleepwear, has a bad case of bedhead and his coffee cup is a Marvel mug. There’s a dog asleep on the sofa. Holding the remote out, Woodrow is slightly perplexed by the content he’s just seen.

WOODROW: Wow. (beat) I had no idea we were in such a sexy profession.

The dog looks up.

WIFE’S VOICE (from off): What was that, honey?

WOODROW (yelling back): I had no idea we were in such a sexy profession!

WIFE’S VOICE (from off): How do you mean?

Woodrow starts to answer, decides to shrug it off and return to waking up. He exits, scratching himself. It’s an unglamorous moment, but these, too, it seems to say, are Copywriters In Love.

END SCENE ONE

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