Copywriter Walt Jaschek recalls a college poster campaign concept he pitched to the Budweiser team at Anheuser Busch. Did the Cooler Heads prevail?
Happy first day of Summer! Here’s a seasonal flashback from back in the day, when I was invited by the Budweiser promo team to pitch ideas for a college poster campaign with a summer thme. I concocted characters called “The Cooler Heads” who would “prevail” until school resumed in Fall.
The group laughed…
But didn’t buy it.
Oh, well. Truth is, when I rediscovered this pencil layout and the Anheuser-Busch name badge still stuck to it, I remembered: Even when not every idea we pitched was bought… we were having too much fun.
As for The Cooler Heads, they deserve to appear somewhere. Beer clients? Water clients? Cooler clients? Gimme a shout. This idea has legs!
Overcome procrastination and writers’ block! In a new “timed writing” video, writer Walt Jaschek prompts you to join him as he writes uninterrupted for 22 minutes. (It works!) Is there something you need to write? Are you in avoidance mode? Would a timed, 22-minute deep dive move something along? And would watching Walt write at … Continue reading 22-Minute Writing Sprint
Walt Now fires up his new HyperX Quadcast USB external mic and records a video with it – to review the mic itself. (It’s on Amazon. #ad) Looking for a good, external USB mic for your home/office? Found a cool one! I realized I needed an external USB mic to up my YouTube game (and … Continue reading HyperX Quadcast Review: Cool Mic, Good Price, Hear It In Action
Walt Jaschek’s first published comic strip: Christopher McKarton, dramatic thriller, serialized weekly in The UMSL Current, Fall, 1974. Script and pencils: Walt. Inks and letters: Gary Hoffman. It was a dramatic debut for Christopher McKarton, my rookie homicide investigator called to an ominous and familiar location. Here are the first four panels as they appeared … Continue reading Christopher McKarton: 1974 comic strip debut