How to Register to Vote Without Really Trying: a Tip from Walt and Randy

Civic Duty, Public Service Announcement, Walt a Life

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Pardon this quick PSA, but you must be registered to vote by October 9, 2018, in order to be eligible to vote in the mid-term elections November 6, 2018. In the above pic, wife Randy and I point to a cool shortcut I put on the whiteword. Text the word “register” to 64433. You’ll get a link to a site that’ll make you official in ~ 2 minutes. So work those thumbs, and see you at the polls November 6!

Why we created the Herobots™: It begins with a bored boy…

Coloring Books, Creator-Owned, Herobots, Walt a Life

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By Walt Jaschek

When I approached ace St. Louis illustrators Don Secrease and Bill Lux for help in bringing to life The Herobots and launching the characters in a coloring and games book, I was thinking of a bored 6-year-old boy. And myself.

It started with a specific 6-year-old boy. A crabby, impatient, hungry one. I don’t know his name. But he was part of a big crowd enduring a long wait in the lobby of a pancake restaurant with his mother. He was squirming, and I could tell he was desperate for some stimulation, any stimulation. His mother didn’t engage him; didn’t hand him a pencil and paper; or even her phone. (I guess I should be happy about that part.)

I felt the restless boredom radiate out of this young man, and I immediately I wished I had on me a coloring book young kids might like, about, oh, say, superhero robot action figures. I wished I could also hand him some crayons and tell him to “have at.” (With Mom’s permission, of course.) I even had a name bouncing around my mind: the HEROBOTS.

A few months later, after great work by Don and Bill, working from a script by me, we sent to the printers Herobots Coloring and Games Book #1. Here’s the front cover…

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Here’s the back cover.herobots-backcover

Here are a few pages from the story-to-color. The Herobots are actually action figures, you see, by day, living on the shelf of Sally’s Comics and Toys store. 

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2009646_herobots-coloringbook2-int (1)_Page_13The plot thickens.

And yes, there are also games!

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The 48-page softcover is now available on Amazon and Barnes and Noble, but it’s the stack of hard copies I keep on me at busy pancake restaurants that I value most. Because these are the copies I can hand…

…to give random, bored 6-year olds. Bless them. Because I am one of them. Always. It’s why I create, I think. Or at least why I created this video preview of the first few pages of the book. Warning: the narration is by me. (Which you can turn off — just watch the captions!)

So, you ask, is the Herobots Coloring and Games book selling on Amazon and Barnes and Noble? We wouldn’t say it’s selling like, well, pancakes. But we don’t mind. It’s that moment of handing one to a bored kid — for free — that makes up for it.

And speaking of free…

Here’s a FREE boredom-busting bonus!  With just a few clicks, parents of young readers and colorists can get FREE downloadable, printable coloring pages of the Herobots and their foes. Bots of fun for rainy days.

I like to imagine a restless 6-year-old being a little less bored now.

At least for a while.

Walt Jaschek home

Bryce and Zion Canyons: 3 Video Postcards from Walt

IRL, Travels, Videos, Walt a Life

Breaking: Walt Jaschek takes a vacation!

September, 2018: After writing full speed for more than a year — including his busiest summer ever — Walt grabbed his wife Randy and finally escaped St. Louis for a few days. Their mission: to hike their backpacks off, meandering miles of Bryce Canyon and Zion Canyon in a state Randy calls “Ut-ahhhhh.” 

The duo sends you these three “Video Postcards” from the trails.

In the first (above,) from the Rim Trail of Bryce Canyon, Walt stops to thank you for the birthday wishes, and tries to figure out if they’re going from Sunset Point to Sunrise Point, or vice versa. “It’s all about the Points,” he says.

In the second, Walt and Randy let the scenery do the talking as they trek among the fantastic fins and hoodoos of the Queen’s Garden Trail in Bryce. Turn audio up for the music, called, appropriately, “Passages.”

Finally, the couple leaves Bryce and heads for Zion Canyon, the mackdaddy of Utah National Parks, where their minds continue to be blown and their walking sticks continue to pound Earth. This music video includes Observation Point, the Emerald Pools, and a cameo by a very thirsty squirrel.

Walt and Randy are back now, for a busy September, but the visions of red rocks, waterfalls and mesas still permeate their imaginations; and blasted blisters are still all over their toes. Badges of honor, really.

Photography and editing: Walt Jaschek. Music: You Tube Music Library

Walt Writing and Pacing in His Home Office: A Typical Day Compressed Into 43 Seconds.

Process Posts, Video, Walt a Life

Yes, I pace and write, simultaneously, all day long. I move from MacBook to sketchbook to iPad to popcorn. Especially to popcorn. These 43 seconds demonstrate one thing: a writer’s life makes for kind of a boring video. Oh, well, at least you can see our living room!

Walt Jaschek home

Action Comics #1000: A Milestone and an Exercise in Impulse Control

Comics, Treasures, Walt a Life

Big day in comicdom! Action Comics #1000 is out, the first comicbook in history to reach that number. It’s also the 80th anniversary (to the day) of Action #1, which introduced Superman to the world. “I’ll buy just ONE COPY of issue #1000,” I said this morning. “I WON’T buy the 9 variant cover editions, each representing a different decade. I WON’T!” One hour later…

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Walt Jaschek Looks “Professorial” Promoting Webster U. Radio Class.

Appearances, Radio Commercials, Teaching, Walt a Life

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Come on, a little too professorial. The elbow patches are spot on, sure, but who lines up markers like that, and why would the guy who tries to simplify everything write so much sh*t on the board?

“Don’t blame me,” said Walt Jaschek. “I’m teaching radio advertising again at Webster University School of Communications during the Spring, 2018, semester, and a student at the end of class snapped at pic on my phone.”

At your own request?

“Well, sure,” Walt admitted. “I promote the class as a way for advertising majors to learn to strategize, write, produce, cast, direct and engineer a original, 3-spot radio campaign — — and I wanted to look the part.”

Walt’s slogan for the class, which is filled with mostly funny radio, old and new: “Laugh Your Ads Off.”

That might be better slogan than the one he had for his previous presentation to UMSL ad students about thinking big: “Let Loose the Large.”

Okay, “professor.” Just please don’t tell us you have a pipe in your pocket.

P.S. Hear funny radio commercials co-created by Walt.

It is to laugh: Walt Jaschek and Paul Fey inducted into St. Louis Media Hall of Fame

Awards, Radio Commercials, St. Louis Media Hall of Fame, Walt a Life

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It’s not a dream. It’s not a hoax. It’s not an imaginary tale.

Walt Jaschek and his long-time friend and creative collaborator Paul Fey, writers and producers of funny radio commercials, were inducted into the St. Louis Media Hall of Fame at a gala ceremony in downtown St. Louis on March 17, 2018.

The St. Louis Media History Foundation inducted 20 other individuals into the St. Louis Media Hall of Fame that night, as well. More than 200 people attended the gala. (See the full list of the St. Louis Media Hall of Fame 2017 Inductees on LinkedIn.)

Said the Foundation: “Individually and together, Paul and Walt have reputations for creating high-impact, industry-admired advertising campaigns. They teamed up in 1991 to create Paul & Walt Worldwide, the radio commercial boutique agency and production company. With offices in Hollywood and St. Louis, their work quickly won CLIOS, ADDYs and many other awards for national brands.”

Paul is now President and Chief Creative Officer of World Wide Wadio in Hollywood.  Walt is now writer of comics and comedy here at Walt Now. Both men continue to collaborate frequently.

See Paul Fey’s profile in the St. Louis Media Hall of Fame.

See Walt Jaschek’s profile in the St. Louis Media Hall of Fame.

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Bonus scenes from the night of the St. Louis Media Hall of Fame ceremony:  Walt and what he calls his “Hall of Fam:” From left, son Adam; Walt’s wife Randy; and Adam’s fiancé Bernie. Below, Walt’s Hall of Fame plaque.

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Hear funny radio commercials by Paul & Walt | Walt Jaschek home

Walt Jaschek and Rembrandt. The “match” you never thought you’d see.

art, Photocomics, Walt a Life

Yeah. Neither did I.

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Try it yourself with the “Google Arts & Culture” app. Take a selfie and see your fine-arts portrait “match.” Apply grain of salt. 😉

Awful Pun, Superhero Hoodie Used for Flu Shot PSA Starring Walt

IRL, Public Service Announcement, Walt a Life

Walt Jaschek posed for this Flu Shot PSA for social media, and wrote the copy. He knows it’s a bad pun. “I’ll see myself out,” he says.

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From Walt himself: “Bad puns aside, I’m a big believer in the flu shot. I got one 11 years out of 12, and the year I didn’t, I got the flu. You don’t want it. Last year when my Dad was in a hospital ER as a result of a Fall, we surrounded by dozens of miserable flu patients: on gurneys, in chairs, against walls, against doors, anywhere they could fit, IVs dangling, many still in robes or PJs, It looked like a war zone.”

He adds: “The shot is covered by most insurance plan, is inexpensive anyway, only takes a few seconds, pricks for a split second, it protects not just you, but others. OTHERS. So in a way, yes, it’s heroic.”

By the way, that is a DC superhero hoodie Walt is wearing, with a rather moody illustration of Batman, Superman and Wonder Woman. They’re often considered heroes, too, we’re told.