In the first episode of a new YouTube series from the St. Louis Media Hall of Fame, 2018 inductee Walt Jaschek talks about highlights from his storied copywriter career – and the power of “lucky red underwear.”
From the St. Louis Media History Foundation description of this video:
A missing wife, the writings of Bart, holiday wishes from Angela Lansbury, and lucky red underwear are just a few of the topics discussed when St. Louis Media Advertising Hall of Fame member Walt Jaschek meets up again with St. Louis Media History Foundation board member Ken Ohlemeyer. Walt joins Ken for the first episode of Take 5: Casual Conversations with St. Louis Media Hall of Fame Members. This new series features radio, television, print, and advertising/public relations members of our St. Louis Media Hall of Fame as they share more about their backgrounds and interests.St. Louis Media History Foundation
The Five Questions in this episode:
2:04 – How did Walt Jaschek start in advertising and copywriting? (Walt’s origin story)
11:57 – What are some of Walt’s favorite ads?
20:35 – How does Walt hone his craft and what skills are necessary to be a good copywriter?
26:12 – Why lucky red underwear?
30:52 – What is some advice Walt gives to writers?
Bonus 37:42 – Walt tells the story of The Golden Adventures of Brett Hull comic books
The Big Reveal
Walt Jaschek, left, interviewed by Ken Ohlenmeyer of the St. Louis Media History Foundation. This moment is Walt’s reveal of his “lucky red underwear,” and how this long-running joke started at the 1989 St. Louis Addy Awards.
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