My Copywriting Tips and Advice from 1984

“Positioning + creativity + guts = effect.” That was my formula for successful advertising, as quoted in this 1984 article from the Colorado Springs Business…

Walt’s Copywriting Process (With Chart)

After decades of writing marketing copy and content in every medium in our time-space continuum, I have been asked about my “copywriting process.” For visual…

Seeing Video Scripts Turn Into Real Videos: A Thrill, Still

Completed after weeks of work: a series of dramatic, dialogue-driven, leadership training video scripts I wrote for an international management consulting firm. Take a look…

Walt Writing and Pacing in His Home Office: A Typical Day Compressed Into 43 Seconds.

Yes, I pace and write, simultaneously, all day long. I move from MacBook to sketchbook to iPad to popcorn. Especially to popcorn. These 43 seconds…

Terranauts: “The Call of Cold, Dark Places.” Page 1 art — and Walt’s script

Happy to report I’m writing adventure comics again! Just completed a script (scroll to see it) for a deep-diving tale of The Terranauts, the team…

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