This post transcribes an interview with me from Advertising Age in 1989, when my taste in funny advertising exceeded my taste in ski sweaters. That…
“Positioning + creativity + guts = effect.” That was my formula for successful advertising, as quoted in this 1984 article from the Colorado Springs Business…
Copywriter Walt Jaschek remembers St. Louis Post-Dispatch ad columnist Jerry Berger, and being lifted from obscurity by the reporter’s generous coverage. Certain graces boost us…
Former Current Editors Inducted Into St. Louis Media Hall of Fame Walt Jaschek served as editor-in-chief of The Current, the campus newspaper of the…
St. Louis copywriter remembers his good luck at the St. Louis Addy Awards over the years, and how the Ad Club’s recognition helped move him…
This article first appeared in Call Letters, the member newsletter of the Southern California Broadcaster Association, in Fall, 1995. Paul & Walt Worldwide had just completed a national,…
This article on our audio-drenched days as funny radio commercial creators Paul & Walt Worldwide was written by Dee McVicker, and appeared in Radio World®, Vol. 17, No. 23, December 8,…
This article by Terry Winkelmann first appeared in the St. Louis Southtown Word on August 11, 1994. The photo of Walt and Adam Jaschek is by…
In this article by Patricia Miller reprinted from The St. Louis Business Journal, Jan. 28. 1991, Walt Jaschek reveals the source of his “basement humor:”…
This story by Maureen O’Donnell appeared in the March 6, 1989, edition of Adweek magazine. A Big Hand for the Little Agency: Two Fledgling Shops…
This post reprints a 1983 article by Debbie Warhola of the Colorado Springs Sun about radio commercials, including an interview with young creative director Walt…