Walt’s Copywriting Process (With Chart)

After decades of writing marketing copy and content in every medium in our time-space continuum, I have been asked about my “copywriting process.” For visual…

Walt Jaschek and Any Grocery Store, Anywhere.

Me and any grocery store, anywhere. Walt Jaschek needs gloves.

Amazing Tech Predictions from 1978, Come True!

“Must…have…now!,” I exclaimed, as I whisked this 1978 Newsweek from atop a stack of vintage, disco-era magazines at a nearby Antique Mall. Cost: $1, same…

11 Signs We’re Writing Too Many List Posts

Ah, numbered lists! As content, they’re proven link-bait; they’re merciful on readers’ eyes; and they’re an easy, go-to structure – maybe a little too “go-to”…

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