Radio Copywriting: “Albert Einsten” in “Marketing Genius”

Dr. Albert Einstein has a new theory. He’s just not sure how to “market” it. In fact, he’s “pulling his hair” over it. And if…

Radio Copywriting: “Mr. Rippemoff” for NewsCenter 7

Funny dialogue and theatre of the mind are at play in this radio spot for Miami’s NewsCenter 7 and their fraud-exposing team of reporters known…

Radio Copywriting | “Cellular Guy” | Funny Spot for Southwestern Bell

This radio commercial for early generation Southwestern Bell mobile phones established a lively, ear-catching format we used often: a stand-up comic tossing off one-liners about…

Radio Copywriting | “Beat-Yourself-Up Hotline” | Smartship.com

“Beat-Yourself-Up Hotline” is a 60-second, funny radio commercial created by Paul & Walt Worldwide for Smartship.com. It stars Stewart Sloke as a caller to the…

Radio Copywriting | Viva La Volvo | Funny Monologue

“Viva La Volvo” is a 60-second radio commercial created by Paul & Walt Worldwide for the Southern California Dealers Association, and amusingly depicts a woman’s…

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