Have Markers, Will Travel: Ideation Sessions, Messaging Sessions, Brainstorms

Brainstorms, Guest-Speaking, Ideation, IRL

walt-hand-whiteboarding

Let’s put our heads together and our hands to the board.

We can crack your brand messaging, or tackle a tagline, or craft the perfect home page copy, or ideate a luscious live event, or concept a web series, or hurl out a whole lot of headlines. 

Together.

It’s a good change from writing solo and I’ve seen it work spectacularly over the years. I come in, we conjure, you keep the ideas, I go put more money in the parking meter, everybody wins.

I can be engaged to lead ideation sessions, brainstorms and messaging meetings, or to participate in them; from one person to many; from a conference room to a couch in the lobby; from a single hour to a series of meetings strategically scheduled over days.

The highest and best use of sessions like this is brand story development.

Before you launch that new marketing campaign, you need your brand story straight. To do so, perhaps I can bring my “Prospect-Based Messaging” techniques to guide you and your team through strategic ideation. Results: crystalized brand stories, unified messaging that ignites marketing campaigns, turns prospects into customers, and turns customers into brand advocates.

Recently I have led in-depth ideation sessions for Centene Corporation, Nurse Response, World Wide Wadio, Dovetail, 2e Creative, Spoke Marketing, MGM Management Group, Parkside Financial Bank and Trust, the Gateway Interactive Marketing Association, RBO Print Logistix, and for students at Webster University.

I have participated in them for CBS-TV, 20th Century Fox, Grey Goose Vodka, Dewar’s Scotch, SSM Health Care, Hodgson Mill and many, many world-class brands.

I am ready at the whiteboard.

Oh, sure, I might sniff the markers a little.

But that’s part of the fun.

Walt Jaschek invites contact.

My advice to students: “Let Loose the Large.”

Academia, Awards, Guest-Speaking

walt-and-umsl-students
“Let Loose the Large”
 was the theme of my presentation on thinking big in copywriting, unleashed to a lecture hall filled with media and advertising students at the University of Missouri – St. Louis 4/13/12.

“Let Loose the Large.” Meaning: make a large list of large ideas; pick the largest one; use your large powers to make it a large reality; and be the largest version of yourself you can imagine.

The students (a fun subset pictured, playing with some props I brought,) seemed to enjoy this combination of pep talk, process peeks and portfolio pieces. The questions were smart; the connections, invigorating. After, I received this nice certificate from UMSL’s Dr. Kristy Tucciarone, head of the advertising program in the College of Fine Arts and Sciences.

walt-and-kristy

(Was the “awesome advertising” certificate for me, or my Beatles t-shirt? Either way, thanks, Dr. T!) 

Reporter Myra Lopez from UMSL’s marketing department was there, and posted a fun article/photo in UMSL Daily. Read the article and comments: “Award-winning copywriter lets loose the large.” Myra took the pics on this page, too.)

And speaking of “letting loose the large,” my advice to all:

Do that.

walt-jaschek-and-umsl-students-with-clios

Walt Jaschek has a degree in Speech Communications from UMSL. Year: 19… [cough cough.]