Category: Copywriting Examples

Walt & Don Launch Boastess® Fructose Pies™

We needed a funny product for a funny comic we’re creating. The thought of emulating a certain sweet treat often featured in the comics of our youth? Delicious.

Boastess® Fructose Pies™

There’s a sugar crash in every dash!

Concept: Walt Jaschek
Package design and copy: Don Secrease
Stay tuned to see what we do with these!

The Latest

“Big Mistake” | Funny TV Campaign for Channel 4 St. Louis (1985)

St. Louis media history rediscovered! Here are KMOX-TV Channel 4’s “Big Mistake” commercials from 1985, alerting viewers to an error in TV Guide magazine. Writer/director: Paul Fey. Guy on camera: me! Yes, that’s me, Walt Jaschek, at a studio in KMOX-TV (St. Louis,) performing on-camera in 1985. I recently found these spots on 3/4″ tape, … Continue reading “Big Mistake” | Funny TV Campaign for Channel 4 St. Louis (1985)

Christopher McKarton: Retired Detective

He’s seen it all. And solved it all. But when an 8mm movie of his past shows up, Christoper McKarton might be back in the game. The Retired Detective A novel with video By Walt Jaschek My name is Christopher McKarton. I’m a detective. Or I was. I’m retired. Blissfully. I prefer detecting buds in … Continue reading Christopher McKarton: Retired Detective

Hero Nots™

Are they heroes? Are they super? NOT. The new, reluctant team from writer Walt Jaschek and Walt Now Films now has its own site. Hero Nots™ Episode 1 Screenplay by Walt Jaschek This is an excerpt from The Hero Nots screenplay I’m writing. Hope to wrap up the script in 2021, cast and shoot in … Continue reading Hero Nots™

Christopher McKarton: Retired Detective

He’s seen it all. And solved it all. But when an 8mm movie of his past shows up, Christoper McKarton might be back in the game.

The Retired Detective

A novel with video

By Walt Jaschek

My name is Christopher McKarton.

I’m a detective.

Or I was.

I’m retired.

Blissfully.

I prefer detecting buds in my garden to detecting clues in a case.

Though in some ways, they’re the same.

My peaceful little retirement garden got a shock when a package arrived in the mail.

Inside: a reel of 8mm movie film on a 3-inch spindle.

No labels. No return address.

“What’s this?,” I asked, putting down my gardening shears.

I thread the decaying film into my sturdy little projector.

Remember that retirement?

It’s going on hold.

Next: What I Saw.

For updates:

Processing…
Success! You're on the list.

Latest

Walt & Don Launch Boastess® Fructose Pies™

We needed a funny product for a funny comic we’re creating. The thought of emulating a certain sweet treat often featured in the comics of our youth? Delicious. Boastess® Fructose Pies™ There’s a sugar crash in every dash! Concept: Walt JaschekPackage design and copy: Don SecreaseStay tuned to see what we do with these! The … Continue reading Walt & Don Launch Boastess® Fructose Pies™

Satin Brass™ Now on Kindle Vella

Walt serializes his new comic book script on the new Kindle Vella platform. It’s the pilot episode for action hero Satin Brass™, Overdue Accounts Collector. You can read the first three chapters for free on Kindle Vella. Then purchase tokens from Vella to unlock more chapters! Satin Brass is a high-tech bounty hunter in a … Continue reading Satin Brass™ Now on Kindle Vella

Walt “calls in” to St. Louis Media Hall of Fame Ceremony

The St. Louis Media History Foundation asked Walt to add some comedy to its 2021 Hall of Fame video. This “Zoom call” is the result. Congratulations to the new honorees in the St. Louis Media Hall of Fame, which due to The Current Situation is a video celebration only, archived on YouTube.Ken Ohlemeyer Jr., producer … Continue reading Walt “calls in” to St. Louis Media Hall of Fame Ceremony

Hero Nots™

Are they heroes? Are they super? NOT. The new, reluctant team from writer Walt Jaschek and Walt Now Films now has its own site.

Hero Nots™

Episode 1

Screenplay by Walt Jaschek

This is an excerpt from The Hero Nots screenplay I’m writing. Hope to wrap up the script in 2021, cast and shoot in 2022, post and release to the world in 2023! Watch this space for details, and/or read the script on its own website!

EXT. – FIRST LIGHT ON A LUSH MISSOURI CORNFIELD

A hawk darts out of it, screeching. Something in the field rustles. Over the whispering stalks, we hear narration from our first Hero Not: Mister Sticky.

MISTER STICKY (V.O.): A Missouri cornfield… at its peak… at sunrise. Beautiful, isn’t it? Yeah, I think so, too. Good enough, anyway, for a reunion. Of The Hero Nots.

REVERSE ANGLE – REVEALING MISTER STICKY

He’s a tall, fit 20something in a form-fitting exco-skeleton. He unfolds his arms, revealing wristbands that control his Invisible Glue. He addresses the camera.

MISTER STICKY: Hello, I’m Mister Sticky. The Inventor of Invisible Glue.

The hawk screeches again.

MISTER STICKY: That’s right, Invisible Glue. You’ll see. Or rather, you won’t see, because it’s invisible. But you’ll see the results.

He aims his beam into the cornfield. He “fires.” Like snaring with a lasso, he seems to catch something. He whips whatever it is back. An EAR OF CORN comes flying directly into his other hand. He smiles.

MISTER STICKY: Oh, you’ll see.

Keep reading on The Hero Nots website now!

Latest from the Blog

How to Kill a Pitch: Comedy Short, Script by Walt

“How to Kill a Pitch” is a short ad biz satire written by Walt, directed by Angie Lawling, shot by Chris Lawling, produced by Mercury Films. Oh, creatives! Don’t fall on that sword over your favorite idea. Client not loving your latest idea? There’s another one, you know. Come up with it and live, damn it! … Continue reading How to Kill a Pitch: Comedy Short, Script by Walt

22-Minute Writing Sprint

Overcome procrastination and writers’ block! In a new “timed writing” video, writer Walt Jaschek prompts you to join him as he writes uninterrupted for 22 minutes. (It works!) Is there something you need to write? Are you in avoidance mode? Would a timed, 22-minute deep dive move something along? And would watching Walt write at … Continue reading 22-Minute Writing Sprint

HyperX Quadcast Review: Cool Mic, Good Price, Hear It In Action

Walt Now fires up his new HyperX Quadcast USB external mic and records a video with it – to review the mic itself. (It’s on Amazon. #ad) Looking for a good, external USB mic for your home/office? Found a cool one! I realized I needed an external USB mic to up my YouTube game (and … Continue reading HyperX Quadcast Review: Cool Mic, Good Price, Hear It In Action

Baby Ultrasound Picture Makes Hospital TV Spot Heart-Warming, Helpful

3-D fetal ultrasound of pregnant actress adds authenticity to this Walt-written, well-shot TV spot.

The heart, not the head: that’s where we make decisions about where to go for healthcare. That’s why, as previously reported, my award-winning “This Is Care” advertising campaign for Central Baptist Hospital used minimal copy and maximum empathy to connect patients to the brand.

When it was time to extend the series to an introduction of the hospital’s highly advanced, digital feat ultrasound equipment, I once again pushed back against turning the TV spot into a brochure. My script emphasized showing, not telling: in the simple, two-beat structure the campaign established, we see actual, 3-D, digital footage of a fetus.

Here’s the spot, beautifully shot by The Arbor Group for agency Maring Weissman, followed by my script.

:30 TV Script
Title: “This Is Tyler”
For: Central Baptist Hospital

MUSIC: Light, reassuring, under

TYPE FADES IN: This is Tyler’s first baby picture.

V.O., in tandem: This is Tyler’s first baby picture.

VIDEO: Actual ultrasound footage of a fetus, moving

TYPE FADES IN: This is Tyler.

V.O., in tandem: This is Tyler.

VIDEO: An exam room where an ultrasound is being conducted on a very pregnant Mom. The supportive Dad stands nearby. A smiling technician likes what she sees on the monitor, and turns it to face the couple.

MUSIC: Swells

VIDEO: The expectant couple beam at the sight of their baby. Mom  mouths the words, “He’s perfect.”

TYPE FADES IN: Central Baptist Hospital. This is care.

V.O., in tandem: Central Baptist Hospital. This is care.

MUSIC: Builds to finish

Fade out

A bonus point for authenticity, I believe: the spot features actual, live video from the ultrasound being performed on the genuinely pregnant actress. In that regard, I think, the commercial it isn’t just heart-warming: it’s helpful. If you’re searching for “baby ultrasound picture,” as many parents are, this spot often comes up in search results, giving Moms and Dads an authentic preview of what they might expect.

Healthcare marketing. It’s about heart, head, and sometimes: the womb.

Radio Ad Script | “Missing Persons” for Matlock

This funny radio ad for the TV series “Matlock” was written by Walt Jaschek, and produced by Paul Fey. The spot garnered advertising’s Clio Award for “Best Radio Copywriting.” It stars Tom Poston, Harvey Atkin and Orson Bean.

Click and enjoy!

“Missing Persons”
:60 Radio
Script by Walt Jaschek

SFX: Telephone ring, followed by phone pick-up. “Dragnet”-style staccato dialogue ensues.

TOUGH-TALKING COP: Missing Persons.

GOOFY CALLER (phone filtered:) Missing Persons?

COP: Missing Persons.

CALLER: My wife is missing!

COP: Your wife is missing?

CALLER: My wife is missing.

COP: When did you last see her, sir?

CALLER: Four o’clock.

COP: Four o’clock?

CALLER: Four o’clock.

COP: Uh, where’s your TV, sir?

CALLER: The bedroom.

COP: Have you checked IN the bedroom, sir?

CALLER: No.

COP: She’s probably watching “Matlock!”

CALLER: “Matlock” is on at four o’clock?

COP: Every weekday at four on Channel Two. Go check your bedroom, sir. I’ll wait.

CALLER: Okay.

[LONG SOUND FX STRETCH: Caller puts down the phone. He walks down a hallway. He opens the bedroom door. We hear a few seconds of Matlock (“Your honor, I…”) The caller closes the bedroom door. He walks back down the hallway. He picks up the phone.]

CALLER: Hello?

COP: I’m here.

CALLER: She’s watching “Matlock!”

COP: I thought so.

CALLER: I didn’t know “Matlock” was on at four o’clock.

CALLER: Every weekday at four on Channel Two.

CALLER: She really likes Andy Griffith!

COP: Of course she does.

CALLER: She was so busy watching “Matlock,” she forgot to tell me where she was!

COP: Tell her I understand.

CALLER: Okay.

SFX: The caller puts down phone, walks down hallway again.

COP: Wait! I didn’t mean now! Sir? Sir?

SFX: Caller opens bedroom door. Matlock is still playing.

CALLER: Hey! My favorite episode!

ANNOUNCER: “Matlock.” Weekdays at four on Channel Two. Because there’s nothing like a good mystery!

COP: I’m hanging up now sir. Sir?

FADE OUT

© Paul & Walt Worldwide. All rights reserved. If you want a commercial like this, contact us.

See also:

14 Funny Radio Ads to Inspire More of the Same

30-Second Radio Ad Script Examples

Walt’s YouTube Channel of Funny Radio

Please comment!