Walt’s Copywriting Process (With Chart)

After decades of writing marketing copy and content in every medium in our time-space continuum, I have been asked about my “copywriting process.” For visual…

Paperless post about paper: original, proven copywriting tool

The original content creation medium (if you don’t count paint on rock,) paper is the must-have form of pulp. Julia Cameron , author of the…

13-inch MacBook Air review: best laptop for writers on the go, go, go

The lightweight heavyweight of laptops, the MacBook Air is beloved – except by battery fans. By Walt Jaschek Bulletin: your creative content is only as…

Lessons in Long-Form: How to Craft Readable Feature Articles

Like finding $20 in your pocket, getting a bonus bag of Cheetos® from a vending machine, or learning Marvel Studios will be making Ant-Man 3, getting published and…

#STLMADE Writer Walt Jaschek Showcases St. Louis Stories for TheSTL.com

Walt Jaschek and wife Randy at the launch of the #STLMade Movement and the website TheSTL.com, at Venture Cafe in St. Louis, March 14, 2019.…

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