Gift for Writers: “I’d Rather Be Writing” Shirt, Designed by Walt

Writer Walt Jaschek loves writing so much, he made a shirt to declare it’s what he’d “rather” be doing. Would you rather be writing? Hi,…

Walt’s Copywriting Process (With Chart)

After decades of writing marketing copy and content in every medium in our time-space continuum, I have been asked about my “copywriting process.” For visual…

Paperless post about paper: original, proven copywriting tool

The original content creation medium (if you don’t count paint on rock,) paper is the must-have form of pulp. Julia Cameron , author of the…

13-inch MacBook Air review: best laptop for writers on the go, go, go

The lightweight heavyweight of laptops, the MacBook Air is beloved – except by battery fans. By Walt Jaschek Bulletin: your creative content is only as…

Lessons in Long-Form: How to Craft Readable Feature Articles

Like finding $20 in your pocket, getting a bonus bag of Cheetos® from a vending machine, or learning Marvel Studios will be making Ant-Man 3, getting published and…

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