Paperless post about paper: original, proven copywriting tool

Content Creation Tools, Content Writing, Reviews

The original content creation medium (if you don’t count paint on rock,) paper is the must-have form of pulp.

Julia Cameron , author of the creative journaling guide The Artist’s Way says: “When we write by hand, we connect to ourselves. We may get speed and distance when we type, but we get a truer connection–to ourselves and our deepest thoughts– when we actually put pen to page.” 

What she’s talking about isntt pulp fiction. But it is pulp. Paper is still the very best place to start ideas for copy and content writing. It’s liberating – even productive – to step away from the screen and “scritch.”

Earthwise is affordable – check current price; – and is 100% recycled. The stock as a good “hand feel,” but not so much it seems precious. I’ve weened myself away from those high-end notebooks. I feel compelled to decorate them with greatness. The pressure!

With a deliberately un-fancy sensibility to your paper, you’ll flow with the go. You’ll feel no hesitation in grabbing a pad from the stack and making your mark(s) on the world.

Earthwise Ampad 100% Recycled Perforated Ruled 50-Sheet 8 1/2 x 11 ¾-Inch White Pads 12-Pack

And for that you also need:

Pens.

I love Sharpees. (Check current price.)

Call me a Sharpie collector. Or perhaps a Sharpie loser: I tend to lose more than I gain – I think I must leave a Sharpie everywhere I go (you’re welcome)  – and thus I replenish my supplies frequently. The black fine-points are my every day, all-day tools: I love the precision of the line, the depth of that black color, and even the sound of the “scritch-scritch” on the paper.

Oh, the sad feeling when I am out of Sharpies and must use a mundane ballpoint to ideate. Somehow, the logo designs, the name ideas, the lists, the character sketches, the flow charts just aren’t as… sharpie.

And then there is the highly saturated color set: so great for accents, adornments, fheading titles, and more robust sketches and doodles. Day or night, home or away, Sharpies are never dull. They are the Walt Now Creative Ideation pens of choice.

And choice they are.

Sharpie Permanent Markers, Fine Point, Black, 24-Count

Sharpie Color Burst Permanent Markers, Fine Point, Assorted Colors, 24 Count

13-inch MacBook Air Review: best laptop for copywriters

Content Creation Tools, Content Writing, Reviews
Here’s Walt talking about his 13-inch MacBook Airs – on a MacBook Air

The lightweight heavyweight of laptops, the MacBook Air is beloved – except by battery fans.

By Walt Jaschek

Bulletin: your creative content is only as good as your content creation tools. And your brain, but that’s another story. In this post, I highly recommend Apple’s MacBook Air laptop. Five stars for content creation, unless you need battery life, then, for serious, buy something else. Here’s my review, supported by affiliate links.

Apple’s MacBook Air is so colossally cool for content creation, I use two at once. Really. I was such a heavy user of my first one, an 11.6-inch model purchased in 2014 and still killing it, the “a” key now looks like a font from an alien dimension. When I was offered a used 13-inch, as inheritance from an elderly family member, I thought I was walking on MacBook Air.

Why do I love my twin MacBook Air laptops?

Check current price of MacBook Air on Amazon.

1.    They’re shiny. Like robots in a mirror wearing bling. I just like to look at them.

2.    They’re powerful. Mine have mega-memory (newer ones even more) and 1.4 GHz Intel Core i5 processors. Gigantic iMovie files into convert into mp4s in a blink; your YouTube channel need not wait. Every task in Photoshop happens at the speed of thought: yes, you should have a tighter crop on your headshot. De-saturate it while you’re at it.

3.    They’re thin. “Have-you-been-working-out?” thin. Look how thin.

4.    They’re light. At about 3 pounds each, I can put both into my backpack and zip out the door without straining any upper body muscles.

5.    The beautiful retina display. It seers, well, the retina.

6.    They’re trouble free (but then, trouble is always free.) I’ve had both since 2014, and have had 0 virus or performance incidents. I think the Apple store misses me.

7.    They make your fingers feel good. Great keyboard response and large trackpad action to… to… excuse me, I have to kiss my fingers now.

8.    Flawless, no-dropout videos conferences while executing all of the above. It’s the laptop for multi-taskers. Or those who aspire to be.

Why do I have two of them?

“Check out” my two Macbook Airs at my local library, AKA content creation heaven.

Hey, why not?

I can have two screens open at once, which reduces the amount of tabs I have open on either one of them. It also suits my creative ADHD: when I look away from one screen to avoid thinking too hard (“brain hurts”,) my eyes and hands fall on the other keyboard, and keep working away on something else.

And, yes, I assign different types of projects to each MacBook Air, by category. The slightly bigger screen 13-inch is better for using InDesign, Photoshop and Comiclife. The slightly smaller 11-inch where I pound out copy in Word: scripts, screenplays, stories, posts and exasperated tweets. Correspondingly, it’s also the one with the most social tabs open.

Is there a “con” to the MacBook Air?

Yes, and it’s a big one:

Battery life.

It’s plain terrible. Awful. Neither of my MacBook Airs can hold a charge.. If I dare try to use without power cord, I’ve got about 15 minutes to live, sometimes less. In my particular creative venues, from home office to library to coffee shop to Whole Foods, I am never far from a wall outlet, so concern over battery life has, like Elvis, left the building. BUT BUT BUT…

If you are, say, a frequent flier, and need a laptop that works reliably on airplanes, forget the MacBook Air. Wipe it from your memory, like Men in Black. In fact, in my experience, battery fans, forget Apple laptops altogether. Go another route. Laptop Mag says the best three laptops for battery life are the Dell Latitude 7400, the HP Spectre x360, and the Dell Latitude 7400. I believe them. On the charged issue of charge, I’m envious.

On the whole, though, if battery life isn’t in your top 5 content creation criteria – as it is not in mine – you will love the Macbook Air. Business Insider agrees: this article is headlined, “After one year with Apple’s latest MacBook Air, I remain convinced it’s worth the high price tag.”

Price tag? Though I’m a freelancer on a budget, and live frugally, I can’t imagine life without these babies. Sometimes day-in, day-out value is worth that first investment.

Your creative content deserves it.

As do your fingers.

Read more reviews of the 13-inch MacBook Air on Amazon.

Walt Jaschek is a content creator and a fan of cool content. He creates a lot of it. This is his “a” key..

Walt wore out the “a” key on his first MacBook Air

P.S. What did I use to take the photos you see in this post? A phone with an incredible camera: The iPhone 7.

But that’s a review for another day.