“Star-In-Your-Own Radio Commercial” | Funny Spot for Budweiser Long-Necks

Concepting and Copywriting, Humor Writing, Radio Commercials
Here’s the version of the spot we did for men. We also did a version for women. Will find that and post soon!.

Guys! Have you ever wanted to star in your own beer commercial? Well, now you can, thanks to this Budweiser radio spot that will “cue” you to say *YOUR NAME* during a very romantic scenario. So open a couple of long-necks and enjoy your “date” with a woman who is, evidently, “both a neurosurgeon AND a swimwear model.” We think you’ll do very well in your first commercial! Let us know how it goes.

Writer: Walt Jaschek | Producer/Director: Paul Fey | Agency: Paul & Walt Worldwide

Listen to our full playlist of funny radio commercials on You Tube.
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“This Is Care:” Award-Winning Hospital Advertising Campaign

Award-Winning, Campaigns, Concepting and Copywriting

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Winner of “Best in Show” in the National Healthcare Advertising Awards, this rebranding campaign for Central Baptist Hospital system in Lexington, Kentucky, expressed the health care brand’s combination of high-tech… and “high-touch.”

The hospital wanted to advertise its new technological advances. Writer Walt Jaschek and client agency Maring Weissman wanted to ensure those advances were communicated via their very human benefit, the one every single patient wants most: getting back home, healthy.

Walt wrote the new tagline, “This is Care,” then used the “this is” phrase as the structural basis for a series of print ads, TV spots, banner ads and outdoor boards. Here are are few of the print ads in the campaign, a series of double-page newspaper spreads. Credits below.

“Alan’s Heart”

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Headlines: “This is the machine that healed Alan’s heart.” / “This is Alan’s heart.”


Donna’s Life

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Headlines: “This is the CyberKnife™ that saved Donna’s life.” / “This is Donna’s life.”



“Steve’s Blood Flowing”

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Headlines: “This is the stroke-preventing device that keeps Steve’s blood flowing.” / “This is Steve’s blood flowing.” 



“Nathan”

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Headlines: “This is the monitor that keeps close tabs on Nathan.” / “This is Nathan.”


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Here are two more of the mounted ads from Walt’s portfolio.

Left ad: Sensitive Mom.  Headlines: “This is the highly sensitive digital mammogram that saved Mom.” “This is highly sensitive Mom.” Right ad: Ben’s Back. Headlines: “This is the procedure that fixed Ben’s back.” “This is Ben’s back.”

The integrated “This is Care” campaign was extended into all media, including radio and television. Here’s “Alan’s Heart,” as seen on TV.

Client: Central Baptist Hospital
Agency: Maring Weissman
Writer: Walt Jaschek
Designers: Paul Maring, Chuck Hart
Creative Director: Paul Maring
TV production: Arbor Group

Walt Jaschek home

How to Kill a Pitch: Video Satirizing Ad Biz

Concepting and Copywriting, Entertainment, Humor Writing, Original Content, Short Films, Videos

Oh, creatives! Don’t fall on that sword over your favorite idea. Certainly don’t pull pistols! “How to Kill a Pitch” is a cautionary comedy video Walt Jaschek wrote on this subject, directed by Angie Lawling, shot by Chris Lawling, produced by Mercury Films. All in good fun: it’s movie blood. Client not loving your latest idea? There’s another one, you know. Come up with it and live, damn it!

Spoiler: look for a cameo by Walt himself in the final scene, amid the “agency in waiting.” Full credits on IMDB.

Bonus: For those who like to read this sort of thing, here’s…

“How to Kill a Pitch”: The Shooting Script
by Walt Jaschek

Characters:

Jon / Creative Director – Agency
Jeanette / Account Director – Agency
Bernard / Chief Marketing Officer – Client
Brooke / Marketing Manager – Client
Ethan / Office Assistant – Client

Extras: The next agency in line to present / 3 people, non-speaking, cameo

BLACK SCREEN

Fade in title: How to Kill a Pitch

Fade up sound of a small group laughing. Title fades out and the laughter bridges across the CUT TO:

INT – CLIENT CONFERENCE ROOM

Jon and Jeanette are wrapping up a presentation to clients Bernard and Brooke. It’s obviously gone well. The laughter is dying down. Jon puts the last of a series of foam core boards face down on a stack.

JON:  And with that final, funny scene, this spot serves as climax to a completely integrated, cross-platform marketing campaign that is “locked and loaded.” Let’s pull that trigger.

JEANETTE:  And from a strategy perspective, it is right on strategy. Right. On.

BERNARD:  Well, Jon, Jeanette: this is fantastic work. Wonderful. A home run. Hilarious, memorable, unforgettable, really. I was totally entertained every second.

Brooke is agreeing with her boss via a series of verbal cues:  “Right, Uh-huh, it is, yes.” The agency people are beaming. Bernard, though, has one more card to play.

BERNARD:  But…

Uh-oh. The agency people trade glances. It’s the “but.” The client’s demeanor changes to a concerned scowl.

BERNARD:  I worry. Is it TOO entertaining? TOO engaging? If we go on the air with something this noticeable, this excellent, will the spot wear out faster? Will people get tired of it? Will we have set a standard of being “excellent” that we’ll have to meet each time?

He gives the word “excellent” air quotes, of course.

Jon and Marcy are completely drained by this exasperating reaction, which they’ve obviously heard before.  It’s just too much.

JON (to Jeanette):  Will you just kill me now?

JEANETTE:  I’m sorry?

JON:  Will you kill me? Right now? Here? On the spot.

Jeanette considers this with sobriety.

JEANETTE: Well, hmmm, yes. Yes, I will. But only if you kill me simultaneously.

JON:  Simultaneously? 

JEANETTE:  Yes.

JON:  That’s a deal.

JEANETTE: Let’s do it.

JON:  I’m in.

Jon pulls a pistol from his sock.  Jeanette pulls a pistol from a Coach handbag.

The clients seem to be bemused by this. But sure enough, the CD and AE point the guns at each other.  Creative director counts down:  “3… 2…. 1…. now.”

Reaction shot of the clients as the creative director and account executive shoot each other in the heads.  BLAM! BLAM! The clients get a little splattered blood on them. We see the bodies of the CD and AE slump to the floor.

But the clients aren’t really disturbed. Brooke turns to Bernard with a studied earnestness.

BROOKE: I don’t think he knew how to answer your question.

Bernard nods. This is the right response from his subordinate. The onus is on the agency, which obviously flaked out.

KER-CHUNK! The client assistant, Ethan, opens the door to the conference room.

ETHAN THE ASSISTANT: Shall I send in the next agency?

Bernard and Brooke straighten, gather papers.  Brooke smiles up at Ethan.

BERNARD:  Certainly.

BROOKE:  Yes, please do.

CUT TO: EXTERIOR HALLWAY

Ethan, holding the smile, turn and looks down the hallway.

REVERSE ANGLE – HALLWAY – ETHAN’S POINT OF VIEW

A group of anxious, smiling people from the next agency, all holding their presentation materials, looking to Ethan for the “come hither” signal.

REVERSE ANGLE – Back to Ethan

With a small hand gesture, he beckons the next agency to advance.

CUT TO BLACK

CREDITS SEQUENCE

Quick single-screen credit cuts and scroll over a lively, jaunty “Ragtime” tune.

“See?,” the music seems to say. “It was all in good fun.”

THE END

Walt Jaschek home

Golden Adventures of Brett Hull: Issue 1 of 3

Branded Entertainment, Comic Writing, Concepting and Copywriting

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Golden Adventures of Brett Hull #1: “Slap Shot to Destiny.” Publisher: The Patrick Company. Agency: Hinkle & Company. Writer: Walt Jaschek and Brock Hanke. Artists: Don Secrease, Bill Lux, Rick Burchett, Bill Vann. (Full credits and backstory here.) Below are the interior spreads! Enjoy this journey back to St. Louis, 1994. “Hold on to your seats, Blues fans,” the story begins. “We’ve got some kind of hockey game here at the Kiel Center tonight…”

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To be continued in Issue #2: “Power Play: 2094!” (Read it now.)

Series backstory and full credits | Walt Jaschek home

Here’s the 1994 TV spot promoting the release of these comics. Cool work by The Patrick Company.

Golden Adventures of Brett Hull: Issue 2 of 3

Branded Entertainment, Comic Writing, Comics, Concepting and Copywriting

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“Golden Adventures of Brett Hull” Issue #2: “Power Play: 2094” | Continued from Issue #1 | Publisher: The Patrick Company. Agency: Hinkle & Company. Writers: Walt Jaschek and Brock Hanke. Artists: Don Secrease, Rick Burchett, Bill Lux and Bill Vann. 
Read the series backstory and full credits

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To be continued in Issue #3: “Sudden Death Overtime!”

Go back to Issue #1 | Read the series backstory and full credits | Walt Jaschek home

These comics were unveiled in this 1994 TV commercial starring Brett Hull, produced by The Patrick Company.

Subscribe to Walt’s YouTube channel

Golden Adventures of Brett Hull: Issue 3 of 3

Branded Entertainment, Comic Writing, Comics, Concepting and Copywriting

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Issue #3: “Sudden Death Overtime!” | Continued from Issue #1
Published by the Patrick Company. Art Agency: Hinkle & Company. Writer: Walt Jaschek. Artists: Don Secrease, Rick Burchett, Bill Lux, Bill Vann. Read series backstory and full credits

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Read issue #1: “Slap-Shot to Destiny!” | Read Issue #2: “Power Play: 2094!” | Read series backstory and full credits | Walt Jaschek home

TV commercial unveiling these comics, starring Brett Hull, produced by The Patrick Company.

Subscribe to Walt’s YouTube Channel.