“Robert Goulet” | Funny Radio Commercial for “The Simpsons” | Good Copywriting Example.

Collaborators, Radio Commercials, TV Promotion

The late Robert Goulet, acclaimed American singer and actor, provides his golden voice to this funny radio commercial for “The Simpsons” TV series. The spot, titled after the singer himself, was written by Walt Jaschek, produced and directed by Paul Fey, for Fox Television and when the show was first launched into national syndication. The campaign of which it was part is now considered the most successful launch of a show in syndication history. Ready to hear the spot? Great. And now: Robert Goulet…

This is also a good copywriting example. Here’s the script.

Robert Goulet” | :60 radio commercial for “The Simpsons” | Script developed by Walt Jaschek

ANNOUNCER: And now, mister Robert Goulet reads from “The Writings of Bart,” the collected, after-school blackboard writings of young Bart Simpson. Mister Goulet.

SFX: CLASSICAL MUSIC, UNDER

ROBERT GOULET: I will not trade pants with others.

I will not do that thing with my tongue.

I will not Xerox my butt.

A burp is not an answer.

I will not pledge allegiance to Bart.

I will not eat things for money.

I will not bring sheep to class.

I will not instigate revolution.

My name is not Doctor Death.

ANNOUNCER: To experience all of Bart’s after-school blackboard writings, watch every classic episode of The Simpsons.

ROBERT GOULET: I will not call the principal, “Spud Head.”

ANNOUNCER: The Simpsons. Now five times a week.

MUSIC UP AND OUT

© Paul & Walt Worldwide. All rights reserved. If you want a commercial like this, contact us and we’ll craft one equally funny and memorable.

Listen to our entire playlist of funny radio commercials on YouTube.

Subscribe to Walt’s YouTube channel.

Marvel Comics Flashback: Walt’s Team-Up With Jim Lee in What The–?! #5

Collaborators, Comic Writing, Comics, Humor Writing

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Walt Jaschek looks back on his story in What The–? #5, Marvel’s self-parody comic, originally published in 1989. Walt recalls:

“Just as my freelance writing business was heating up, my friend and superstar comic artist invited me to do a short piece in Marvel’s humor anthology” His idea was teaming up characters who really didn’t belong together. I called it ‘Ill-Conceived Character Couplings.’  As I look back now, I see it was really a bunch of inside jokes for those reading comic at the time. But it was such a privilege to work with Jim and get that first check from Marvel. Even now I think back and say, ‘Did that really happen?’ In other words: ‘What The–?'”

Here is the Hilary Barta’s cover to the issue, followed by the story itself. Credits below.

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“Ill-Conceived Character Couplings: Team-Ups That Just Wouldn’t Work”
Comic for Marvel’s parody anthology What The–?! The Marvel Mag of Mirth and Mayhem (Issue #5, 1989.) Script: Walt Jaschek. Plot and Pencils: Jim Lee. Inks: Al Milgrom. Letters: Jim Parker. Cover: Hilary Barta.

See more comics written by Walt

St. Louis Comic Creators Invade St. Louis Bread Company

Collaborators, Comics, Walt a Life

2017-comic-group-at-panera

A crazy, creative, collaborative crew. I am blessed to have incredibly talented artists as co-creators and friends here in St. Louis. Tonight wife Randy and I joined some of them for brainstorming, project development, catching up, and eating. Of course, eating! It was a Bread Company, after all, and bonus: we used a Panera Bread Gift Card, so we were golden.

Going around the table, counter-clockwise:

Kimberly Austin Daly, artist of the charming and delicate and delightful, wife of Paul Daly (we’ll get to him.)

Rick Burchett, Eisner-winning artist of Batman Adventures; co-artist of The Death of Superman; current artist on the Funky Winkerbean comic strip; and artist on the I-hope-gets-completed (some day) true “Help” story.

Randy Rosenbaum, artist with food; my wife; and fellow adventure-seeker on my blog, Walt A Life.

Walt Jaschek, writer of all this stuff, and then some.

Jeff Weigel, current artist on the Sunday Phantom comic strip; creator of the Dragon Girl graphic novel and The Sphinx; and many more amazing comics-related wonders.

Sam Maronie, long-time pop culture journalist and author of Tripping Through Pop-Culture!: (Mis) Adventures of an Entertainment Writer. Sam is leaving St. Louis for life in Columbus, Ohio! We miss you already, Sam.

Don Secrease, co-creator (with me) of Mel Cool: Mall Cop®: Comics, the Herobots Coloring & Games Book and newly-launched Terranauts 2020; artist on our Brett Hull comicbook series; and owner of the eBay store Pop’s Culture.

Lorenzo Lizana, creator of Scarab; comic convention sketch artist extraordinaire; and collaborator with me on a project so secret, he doesn’t even know what it is yet.

Paul Daly, artist of Julie Walker is The Phantom; pencil artist of the splash page of Terranauts 2020; artist of Recycled Man (both written by me); and fan-favorite artist on his own amazing properties, which you’ll experience soon.

P.S. Some of the comics and books mentioned above are on Amazon. Like these:

            

See you all again soon, artist friends! Typing… scripts… fast… as I… can…

Walt Jaschek