Brett Hull on TV: 1994 commercial promoting his comic book series

The “Golden Adventures of Brett Hull” comicbook mini-series, written by Walt Jaschek, was the brainchild of The Patrick Company, a St. Louis promotion agency. They concocted a brilliant concept cross-promoting their clients McDonald’s, Coca-Cola, Brett Hull and the St. Louis Blues: comic books starring Brett Hull, sold at regional McDonald’s for 99 cents with the purchase of a Value Meal. Proceeds benefitted The Ronald McDonald House. The agency also created this brilliant TV spot announcing the series. It ran throughout the midwest in 1994 and starred Brett Hull himself recreating a scene from the comics. Enjoy.

Spot produced by The Patrick Company in St. Louis.

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Golden Adventures of Brett Hull # 1 of 3

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Invest in an authentic, autographed Brett Hull hockey puck! Limited supply, order now on Amazon!

Golden Adventures of Brett Hull #1: “Slap Shot to Destiny.” Publisher: The Patrick Company. Agency: Hinkle & Company. Writer: Walt Jaschek and Brock Hanke. Artists: Don Secrease, Bill Lux, Rick Burchett, Bill Vann. (Full credits and backstory here.) Below are the interior spreads! Enjoy this journey back to St. Louis, 1994. “Hold on to your seats, Blues fans,” the story begins. “We’ve got some kind of hockey game here at the Kiel Center tonight…”

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To be continued in Issue #2: “Power Play: 2094!” (Read it now.)

Series backstory and full credits | Walt Jaschek home

Here’s the 1994 TV spot promoting the release of these comics. Cool work by The Patrick Company.


Walt Jaschek is a writer of comics, comedy and copy for big brands. For his work creating funny, award-winning ad campaigns for the entertainment industry, he was inducted in 2018 into the St. Louis Media Hall of Fame. Declaring “I’m not history yet,” Walt is writing away on his original I.P. at last. Netflix gets first look.

Did you enjoy this content? Buy Walt a coffee and he will toast you with it.

Golden Adventures of Brett Hull: #2 of 3

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Invest in an authentic, autographed Brett Hull hockey puck! Limited supply, order now on Amazon!

“Golden Adventures of Brett Hull” Issue #2: “Power Play: 2094” | Continued from Issue #1 | Publisher: The Patrick Company. Agency: Hinkle & Company. Writers: Walt Jaschek and Brock Hanke. Artists: Don Secrease, Rick Burchett, Bill Lux and Bill Vann.  Read the series backstory and full credits

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To be continued in Issue #3: “Sudden Death Overtime!”

Go back to Issue #1 | Read the series backstory and full credits | Walt Jaschek home


Walt Jaschek is a writer of comics, comedy and copy for big brands. For his work creating funny, award-winning ad campaigns for the entertainment industry, he was inducted in 2018 into the St. Louis Media Hall of Fame. Declaring “I’m not history yet,” Walt is writing away on his original I.P. at last. Netflix gets first look.

Did you enjoy this content? Buy Walt a coffee and he will toast you with it.

Golden Adventures of Brett Hull #3 of 3

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Issue #3: “Sudden Death Overtime!” | Continued from Issue #1
Published by the Patrick Company. Art Agency: Hinkle & Company. Writer: Walt Jaschek. Artists: Don Secrease, Rick Burchett, Bill Lux, Bill Vann. Read series backstory and full credits

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Read issue #1: “Slap-Shot to Destiny!” | Read Issue #2: “Power Play: 2094!” | Read series backstory and full credits | Walt Jaschek home

Walt Jaschek is a writer of comics, comedy and copy for big brands. For his work creating funny, award-winning ad campaigns for the entertainment industry, he was inducted in 2018 into the St. Louis Media Hall of Fame. Declaring “I’m not history yet,” Walt is writing away on his original I.P. at last. Netflix gets first look.

Did you enjoy this content? Buy Walt a coffee and he will toast you with it.