Brainstorm Copy, Campaign Ideas with Walt Jaschek

Fame. Fortune. Richer creative content ideas and strategies. You want them. Walt Jaschek wants you to have them. That’s a win/win. Walt Now Content. Your…

Have Markers, Will Travel: Ideation Sessions, Messaging Sessions, Brainstorms

Let’s put our heads together and our hands to the board. We can bake up new brand messaging, or tackle a tagline, or craft the…

“What Would Winona Want?” My Avatar-Based System for Whiteboard Brainstorming Sessions

Pssst! Someone’s missing from our messaging meetings. Not Marissa. She’s still at lunch with the client. Good. Not Marv. He’s under his headphones. Let him be.…

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