Let’s put our heads together and our hands to the board.
We can bake up new brand messaging, or tackle a tagline, or craft the perfect home page copy, or ideate a luscious live event, or concept a web series, or hurl out a whole lot of headlines.
It’s a good change from writing solo, and I’ve seen it work spectacularly over the years. I come in, we conjure, you keep the ideas, I go put more money in the parking meter, everybody wins.
I can be engaged to lead ideation sessions, brainstorms and messaging meetings, or to participate in them; from one person to many; from a conference room to a couch in the lobby; from a single hour to a series of meetings strategically scheduled over days.
For most of them, I bring my “What Would Winona Want?” avatar-based brainstorm technique to guide you and your team through strategic ideation. Results: crystalized brand stories, unified messaging that ignites marketing campaigns, turns prospects into customers, and turns customers into brand advocates.
Recently I have led in-depth ideation sessions for Centene Corporation, Nurse Response, World Wide Wadio, Dovetail, 2e Creative, Spoke Marketing, MGM Management Group, Parkside Financial Bank and Trust, the Gateway Interactive Marketing Association, RBO Print Logistix, and for students at Webster University.
I have participated in them for CBS-TV, 20th Century Fox, Grey Goose Vodka, Dewar’s Scotch, SSM Health Care, Hodgson Mill and many, many world-class brands.
I am ready at the whiteboard.
Oh, sure, I might sniff the markers a little.
But that’s part of the fun.