“Let Loose the Large” was the theme of my presentation on thinking big in copywriting, unleashed to a lecture hall filled with media and advertising students at the University of Missouri – St. Louis 4/13/12.

“Let Loose the Large.” Meaning: make a large list of large ideas; pick the largest one; use your large powers to make it a large reality; and be the largest version of yourself you can imagine.

The students (a fun subset pictured, playing with some props I brought,) seemed to enjoy this combination of pep talk, process peeks and portfolio pieces. The questions were smart; the connections, invigorating. After, I received this nice certificate from UMSL’s Dr. Kristy Tucciarone, head of the advertising program in the College of Fine Arts and Sciences.

(Was the “awesome advertising” certificate for me, or my Beatles t-shirt? Either way, thanks, Dr. T!) 

Reporter Myra Lopez from UMSL’s marketing department was there, and posted a fun article/photo in UMSL Daily. Read the article and comments: “Award-winning copywriter lets loose the large.” Myra took the pics on this page, too.)

And speaking of “letting loose the large,” my advice to all:

Do that.

Walt Jaschek has a degree in Speech Communications from UMSL. Year: 19… [cough cough.]