Looking for 30-second radio ad script examples? Here are five 30-second scripts from my radio advertising portfolio, along with recorded spots for comparison. Hi. I’m Walt Jaschek, and I’ve been writing radio ad scripts for 40 years, which is amazing, considering I’m only 30 years old.
This site has many radio commercials, often funny, sometimes award-winning. There are 15 of them here: both 60-second and 30-second examples.
Culled from those are the below 30-second spots, so you can see and hear how I, as the writer, communicated to the reader (and producer) how the spot should “sound.” A radio spot is really only as good as the actors. And the producer. And the director. And clients courageous enough to do something beyond the boring ordinary.
But it all starts with the script.
30-second radio ad script, with recorded spot: “Phosphorus and Magnesium” For “Big Bang Theory.”
“Magnesium and Phosphorus” (AKA “Sheldon’s Burns”)
30-Second Radio Ad Script
For: “The Big Bang Theory”
Writer: Walt Jaschek
ANNOUNCER: Magnesum burns at 2,474 degrees Kelvin.
SOUND FX: CHERMICAL BURNING IN A LAB
ANNOUNCER: Phosphorus burns at 3,333 degrees Kelvin.
SOUND FX: CHERMICAL BURNING IN A LAB
ANNOUNCER: And Sheldon Cooper burns… five nights a week.
SHELDON COOPER: You bowl like your Mama… unless of course she bowls well… in which you bowl nothing like her!
(AUDIENCE LAUGHTER)
ANNOUNCER: Ouch! On The Big Bang Theory, you draw Sheldon’s fire… you’re gonna get burned!
SHELDON COOPER: That’s what I call a burn on you!
(AUDIENCE LAUGHTER)
MUSIC: BIg Bang theme, under
ANNOUNCER: The Big Bang Theory. Five nights a week.
[:05 local TV station tag]
30-second radio ad script, with recorded spot: “I’m Shaving My Head!” For “Star: Trek the Next Generation.”
“I’m Shaving My Head!”
30-Second Radio Ad Script
For: “Star Trek: the Next Generation”
Writer: Walt Jaschek
MUSIC: STAR TREK THEME MUSIC, UNDER
ANNOUNCER: All over Miami, they’re shaving their heads!
YOUNG MAN (enthusiastically): I’m shaving my head!
SOUND FX: ELECTRIC HAIR CLIPPERS, MOVING FROM LEFT STEREO CHANNEL TO RIGHT
ANNOUNCER: Throughout the entire Channel 6 viewing area, they’re shaving their heads!
YOUNG WOMAN (enthusiastically): I’m shaving my head!
SOUND FX: ELECTRIC HAIR CLIPPERS
ANNOUNCER: They’re going for… The Jean-Luc Look!
YOUNG COUPLE (simultaneously): We’re shaving our heads!
SOUND FX: ELECTRIC HAIR CLIPPERS
ANNOUNCER: Like Captain Jean-Luc Picard, the bold, bald head of “Star Trek: the Next Generation,” weekdays at four on Channell Six. Get the look!
OLD, FUNNY GEEZER GUY (enthusiastically): I’m shavin’ my head!
ANNOUNCER: The Jean-Luc Look! On “Star Trek: The Next Generation.” Weekdays at four on Channel 6.
MUSIC: THEME MUSIC CONCLUDES WITH A FLOURISH
30-second radio ad script sample, with recorded spot: “Millions of Americans,” public service announcement for The American Optometric Association
30-Second Radio Ad Script
“Millions of Americans”
For: American Optometric Association
Writer: Walt Jaschek
ANNOUNCER: We have with us in the studio millions of Americans. Millions, welcome.
HUGE THRONG (multiple layered voices, as if a “million” people were speaking simultaneously): NICE TO BE HERE.
ANNOUNCER: We’re asking millions of Americans to get their children’s eyes examined once a year.
HUGE THRONG: ONCE A YEAR?
ANNOUNCER: Right! All in favor of annual eye exams for children three and up, say “Aye!”
HUGE THRONG: AYE!
ANNOUNCER: Say, “Eye care means you care.”
HUGE THRONG: “EYE CARE MEANS YOU CARE.”
ANNOUNCER: Say, “Sally sells sea shells by the seashore.”
HUGE THRONG: SALLY SHELLS SHE SELLS…
ANNOUNCER: Gotcha!
HUGE THRONG (sheepish): …BY THE SHE-SORE.
ANNOUNCER: A public service message from the American Optometric Association.
30-second radio ad script sample, with recorded spot: “Vibrating Water Bed” for “Jeopardy Tournament of Champions”
30-Second Radio Ad Script
Title: “Vibrating Water Bed”
For: Jeopardy
Writer: Walt Jaschek
LAVERNE (seductively): Oh, Larry…
LARRY: I’m watching Jeopardy, LaVerne.
LAVERNE: It’s our honeymoon…
LARRY: All this week, it’s the first round of the Jeopardy Tournament of Champions!
LAVERNE: We have this waterbed…
LARRY: This is primo Jeopardy action! The champ wins a hundred grand!
SOUND FX: Vibrating water bed is turned on.
LAVERNE (her voice vibrating, too): It’s a vibrating water bed…
LARRY: Sorry, LaVerne! The Tournament of Champions!
LAVERNE (resigned, but her voice still vibrating): Okay..ay..ay..
MUSIC: END OF “JEOPARDY” THEME, UNDER
ANNOUNCER: Jeopardy. Any questions?
LAVERNE (her voice still vibrating): Yeah! How do you turn this thing off?
JEOPARDY THEME CONCLUDES.
30-second radio ad script sample, with recorded spot: “Put Your Tongue on the Radio” for “Gene Simmons’ Family Jewels”
30-Second Radio Ad Script
Title: “Put Your Tongue On the Radio”
For: Gene Simmons Family Jewels
Writer: Walt Jaschek
ANNOUNCER: Put your tongue on the radio. (beat) Wait, that might be a little tingly. Ahem. Don’t put your tongue on the radio. But do stick your tongue out. That’s right. Keep going. There. Good. Wow, you have a long tongue! Congrats! But it’s all relative, baby, because, sorry, you have a teeny-weenie tongue compared to…
GENE SIMMONS: I’m Gene Simmons. Rock God.
SFX: CROWD CHEERS
MUSIC: ROCK KICKS IN
ANNOUNCER: It’s the rock-meets-reality show that licks ‘em all! Gene Simmons Family Jewels – Season 2 premiere! Starring the man who has more talent than you can shake a tongue at.
GENE SIMMONS: Precisely.
ANNOUNCER: Gene Simmons Family Jewels. A&E Sunday. Oh:
MUSIC: OUT
ANNOUNCER: Please put your tongue back in. The guy is the van is staring.
Scripts © Walt Jaschek. Spots © Paul & Walt Worldwide. All rights reserved. Want new funny radio scripts written? Contact Walt!
