Walt’s Blog

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My Copywriting Tips and Advice from 1984

“Positioning + creativity + guts = effect.” That was my formula for successful advertising, as quoted in this 1984 article from the Colorado Springs Business Journal by Ron Wallace. I was 29 years old. The Ad Vantage: On Words And Up Words“Positioning + creativity + guts = effect”By Ron WallaceColorado Springs Business Journal, January, 1984…

How Jerry Berger Rocket-Boosted My Career

Copywriter Walt Jaschek remembers St. Louis Post-Dispatch ad columnist Jerry Berger, and being lifted from obscurity by the reporter’s generous coverage. Certain graces boost us in our careers, inadvertently or otherwise. In my career, one of those graces was named Jerry. Newspaper writer Jerry Berger (1933-2021) was on the advertising and marketing beat for the…


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