“Subliminal Seduction:” The funny radio spot that launched comedy careers

Walt Jaschek describes the creation and unexpected success of one of the first funny radio commercials he ever wrote, and his debut as a voice…

RIP Denny O’Neil, My Hero at Writing Heroes

Walt remembers one of his great comic book writing influences, and shares a treasured Green Lantern script gifted by Denny himself. RIP Denny O’Neil, St.…

Shopping for the Apocalypse: How I Learned to Love Buying Emergency Supplies

Walt’s alarm about “double-dipping disasters” spurred his desire to “shop for the apocalypse.” Here are 10 things he bought, and why. Reviewed in this post:…

Jean-Luc Picard Fans Shave Heads In Honor of Their Hero

Get the look! The Jean-Luc look! Like Jean-Luc Picard, the bold, bald head of Star Trek: The Next Generation. By Walt Jaschek Here is a…

Walt’s Copywriting Process (With Chart)

After decades of writing marketing copy and content in every medium in our time-space continuum, I have been asked about my “copywriting process.” For visual…

Fred Willard Promoting CBS Comedies In Funny Radio Spot

RIP Fred Willard (1939-2000,) comedy actor/legend who made everything funnier, including (of course) “Best in Show,” “This is Spinal Tap,” and even this funny radio…

Journal your way sane – or at least less insane. A recommendation from experience.

Getting those buzzing bees in your brain down on paper might just get them out your head. At least for a while. That, in turn,…

Coping in Self-Quarantine: 13 Things To Do While Hunkering Down

Home, sweet home. It’s that sweet (and smart) spot many of us find ourselves lately, either because we’re now working remotely; because we always worked…

Copywriting Freelance: Profit and Prosper Without Pants | Intro

This is the intro to an eBook I am writing about freelance copywriting. It’s a career I love. And it’s a career I want to…

Paperless post about paper: original, proven copywriting tool

The original content creation medium (if you don’t count paint on rock,) paper is the must-have form of pulp. Julia Cameron , author of the…

13-inch MacBook Air review: best laptop for writers on the go, go, go

The lightweight heavyweight of laptops, the MacBook Air is beloved – except by battery fans. By Walt Jaschek Bulletin: your creative content is only as…

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