“Subliminal Seduction:” The funny radio spot that launched comedy careers

Walt Jaschek describes the creation and unexpected success of one of the first funny radio commercials he ever wrote, and his debut as a voice…

RIP Denny O’Neil, My Hero at Writing Heroes

Walt remembers one of his great comic book writing influences, and shares a treasured Green Lantern script gifted by Denny himself. RIP Denny O’Neil, St.…

Shopping for the Apocalypse: How I Learned to Love Buying Emergency Supplies

Walt’s alarm about “double-dipping disasters” spurred his desire to “shop for the apocalypse.” Here are 10 things he bought, and why. Reviewed in this post:…

Jean-Luc Picard Fans Shave Heads In Honor of Their Hero

Get the look! The Jean-Luc look! Like Jean-Luc Picard, the bold, bald head of Star Trek: The Next Generation. By Walt Jaschek Here is a…

Walt’s Copywriting Process (With Chart)

After decades of writing marketing copy and content in every medium in our time-space continuum, I have been asked about my “copywriting process.” For visual…

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