Brett Hull on TV: 1994 commercial promoting his comic book series for The St. Louis Blues and McDonald’s.

Branded Entertainment, Brett Hull, comic books, Television Commercials
Spot produced by The Patrick Company in St. Louis.

The “Golden Adventures of Brett Hull” comic books, written by Walt Jaschek, was the brainchild of The Patrick Company, a St. Louis promotion agency. They concocted a brilliant concept cross-promoting their clients McDonald’s, Coca-Cola, Brett Hull and the St. Louis Blues: a three-issue mini-series sold at regional McDonald’s for 99 cents. The agency also created this brilliant TV spot announcing the series. Enjoy it – and then feel free to peruse the comics themselves right on this site!

Want to see more cool videos? Subscribe to Walt’s YouTube channel.

Detective Comics #1000: Quick Report and Review (And a Reveal of Which 3 Variant Editions I Bought)

Comics, Reviews, Videos
Walt Jaschek holding one of the Detective Comics #1000 editions he scooped up.

Here’s my short, suitably nerdy report and review of… Detective Comics #1000! (Spoiler alert: I lovedit.) Of course I would dash out and scoop up some variant cover editions. Doesn’t take a detective to figure that out! What editions did YOU get? Let me know in the comments!

The Path to Pristine: Forest Park Forever and My Long-Ago “Litter Letter.”

articles, Letters to Editors
Randy Rosenbaum and Walt Jaschek in the Forest Park Boathouse. With every visit, we marvel at this park’s transformation. And are grateful for it.

Happy Earth Day from Forest Park in St. Louis. Today the park is a jewel – Randy and I walked 8 miles of it Saturday – and it delighted in every way: flowers exploding, clear water flowing, not a single piece of litter in sight.

It’s hard to remember it wasn’t always that way.

When I was a young man of 25, the park was sadly neglected and terribly trashed. So much so, I wrote a letter to the editor of the St. Louis Post-Dispatch dripping in youthful dismay over its disarray. The letter was published on September 12, 1980, under the headline “Man’s Idiot Marks,” which was me quoting singer/songwriter Loudon Wainwright. Here’s the letter.

While making the magnificent trek around the basin at the foot of Art Hill the other weekend, I was reminded of a line from Loudon Wainwright: “Nothing is safe from the idiot marks of man’s passing.” How painfully obvious it was there in the shade of the City Art Museum, where my walk was interrupted by trash, dross – litter.

By now, of course, the litter issue has been scattered to the wind. We’ve had clean-up messages thrust upon us by advertising campaigns, educators, environmental groups. While there has been measurable improvement, to many the subject is passe, old news, trie. A letter about litter might seem destined for the garbage heap, of which there are plenty.

But the message is too vital to let atrophy. I paused in my walk at the northern edge of the Grand Basin, repositories for less-than-grand collections of shoes, boxes, paper, food and other unrecognizable items, simmering on the surface of the stagnant water. It is a haven for only the frogs that leap from the surface of McDonald’s bags upon one’s approach.

Certainly the workers at Forest Park wage an unceasing battle on the remains of our recreation. My ire isn’t directed at them. I just want our anti-litter actions to remain potent. To be complacent now about environmental clean-up would be as tragic as the original crimes we all created.

Walter S. Jaschek
St. Louis

I moved from St. Louis for a few years, and when I returned in the mid-80s, I learned that a nonprofit conservancy called Forest Park Forever had been formed to restore the park to its glory.

Looking back today at their incredible, transformative work, it’s safe to say they have. Much kudos to them now and, well… forever.

Forest Park, St. Louis. Art Hill looking toward the Art Museum, Earth Day, 2019.
The saints come marching in. Blooms reach to greet Louis IX of France, namesake of St. Louis.

Hank Pym @ Wizard World St. Louis 2019: Walt’s First Cosplay Called “Wacky Comic-Con Fun.”

Appearances, Cosplay, Walt a Life

Walt Jaschek loved his very first Cosplay experience at St. Louis Wizard World 2019: as “Dr. Hank Pym,” of Marvel’s Ant-Man 1 and 2, he “re-united” with Ant-Man and the Wasp, and interacted with dozens of other heroes, friends and fans — many of whom recognized the character and asked for pics, to Walt’s relief. “I was afraid they’d just think I was an old guy in a lab coat.” Here are some pics of what Walt called “wacky comic-con fun.”

Dr. Pym (Walt Jaschek) re-unites with Ant-Man and the Wasp. Anybody know the name of these Cosplayers! Walt wants to re-unite for a video.

Is this a new super-group? If so, Disney just bought DC.

Wonder Woman was more interested in Scott Lang than Dr. Pym (Walt Jaschek). Figures.
Dr. Pym (Walt Jaschek) teaches Wonder Woman the thoughtful, hand-to-chin pose.
In this reality, Dr. Strange still has a gemstone not in possession of Thanos. Dr. Pym (Walt Jaschek) is relieved.


This Deadpoool was completely in character. When Dr. Pym (Walt Jaschek) handed him the action figure, Deadpool said, “Oh, the places I could put this.”
Mrs. Pym (Randy Jaschek) wore a t-shirt that Dr. Pym (Walt Jaschek) designed. It says: “I visited the quantum realm and all I got was this lousy t-shirt.”

Dr. Hank Pym (of “Ant-Man”) to Visit Wizard World St. Louis (If Walt Pulls Off His Cosplay Idea.)

Appearances, Cosplay, Walt a Life

Dr. Hank Pym, founder of Pym Technologies and creator of the Ant-Man suit, will be attending the Wizard World Comic-Con in St. Louis, Mo, on April 6, 2016. Joining Dr. Pym will be the new Ant-Man, Scott Lang, in miniature form.

There’s Scott in Dr. Pym’s pocket.

This famous physicist, known for his discovery of the Microverse and the Quantum Realm, could be of great service to the Avengers as they attempt to reverse the devastating effect Thanos had on…

on…

Oh, heck, who are we kidding? This is Walt Jaschek, of course, attempting to pull of a Hank Pym look for his very first Cosplay experience! He’s leaving for the con any minute. Wish him well — and hope that his attempted goatee grows out, fast!

(And visit the parody site Walt created just for the occasion: PymTech.info.)

St. Louis Copywriter Walt Jaschek Creates Cool Content in Many Media. Cheers!

Entertainment, Videos, Walt a Life
Walt Jaschek toasts you with his “Route 66” mug. It runs through St. Louis, you know.

Walt Jaschek is a renowned, St. Louis-based copywriter, known mostly for funny, award-winning ad campaigns for national brands. (For that body of work, he was inducted into the St. Louis Media Hall of Fame.) But Walt also has another “comic” side: crafting comic books and strips with his own characters. And now he’s displaying an additional side: writing long-form articles about St. Louis innovators.

Walt engages audiences globally – often without leaving his home office. Watch for yourself: here are a few scenes from his typical writing day of writing, pacing, brainstorming, pacing, producing and pacing. 

Now, pace yourself – and enjoy his often award-winning work in four main categories.

Entertainment: Comics & Movies

Copy: TV, Radio, Print, Web

Content: Long-Form Articles

Content: YouTube Videos

Need great writing? A project produced? A funny performer? Pick up the pace! Contact Walt.

Follow on:

iconfinder_linkedin_circle_294706 iconfinder_facebook_circle_294710 iconfinder_instagram_circle_294711  iconfinder_twitter_circle_294709

P.S. Check out Walt’s You Tube channel about great copywriting:

 iconfinder_youtube_circle_294712 

#STLMADE Writer Walt Jaschek Showcases St. Louis Stories for TheSTL.com

Appearances, Content Writing, Walt a Life

Walt Jaschek and wife Randy at the launch of the #STLMade Movement and the website TheSTL.com, at Venture Cafe in St. Louis, March 14, 2019.

I’m Walt Jaschek, and I’m #STLMade: born and raised in St. Louis. I’ve built a blessed life here, and have enjoyed a decades-long writing career here. I crafted work of which I’m proud, and which gained some attention from peers and associates; in 2018, I was inducted into the St. Louis Media Hall of Fame. Needless to say, I dig this city like rock ‘n’ roll.

That’s why I was delighted to be invited to contribute articles to the new website TheSTL.com, part of the new #STLMade movement, which intends to “shine light on St. Louis thinkers, doers and makers.” A noble cause. I’m for it.

The site is now alive and my first article is published in it. Headlined Niche of Time, it spotlights a cool company in St. Charles, Masterclock, whose high-tech timepieces are sold globally. The firm is run by a dynamic CEO, John Clark, who is also, you will see, a one-man quote machine! Read the article.

Stay tuned for more articles as assignments arrive, and see what it means to be truly #STLMade. Like me. Meanwhile: Cheers!

Former Current Editors Walt Jaschek and Paul Fey Become a Story In Themselves

Press Coverage, Radio Commercials, Walt a Life

 

paulandwalt-umslcurrent-online

Former Current Editors Inducted Into St. Louis Media Hall of Fame

Walt Jaschek served as editor-in-chief of The Current, the campus newspaper of the University of St. Louis, in 1974-1975. Staffer and Walt’s new pal Paul Fey was editor in 1975-1976. Years after graduation, the two went on to form Paul & Walt Worldwide, an ad agency specializing in funny radio commercials for national entertainment brands. For this body of creative work, among others, they were recently inducted into the St. Louis Media Hall of Fame. And to bring it back home, their former creative meeting ground, The Current, ran a pretty funny article about the whole thing. Read the piece by Kat Riddler here.

The circle of life. It’s a thing!

2019 St. Louis Addy Award Winners: Congratulations! 1989 St. Louis Addy Award Winners: Hey, That’s Me!

Award-Winning, Flashbacks, Press Coverage, Walt a Life

By Walt Jaschek

walt-jaschek-with-addy-awards

Part 1: A Surreal Night for an Addy Newcomer.

Heading to the 2019 St. Louis Addy Awards at Busch Stadium tonight, to cheer on the winners, be inspired by the work, and see old friends. It’s with no small bit of nostalgia that I realize I have been attending the St. Louis Addy Awards for exactly 30 years.

And though I’ve won my share of Addys over the years, none of the wins can compare to that first night, in 1989, when I won not one but two “Best of Show” Addys at the ceremonies at Powell Symphony Hall. It was a mind-boggling night my 33-year-old self was not prepared for. I was also not prepared for the article by Jerry Berger that appeared in the St. Louis Post-Dispatch the next morning. 

Here’s a clip of the piece, which everybody from my Mom to my dentist saw. (Back then, everybody read the paper.)

jerryberger-article-on-waltjaschek-square

Headlined “Ad Writer Steals Show,” the article, accompanied by a mustache-laden head shot of my 33-year-old self, begins:

“Walter S. Jaschek, a free-lance advertising copywriter, stole the show the annual ADDY Award competition Thursday night at Powell Symphony Hall.

“Jaschek, who has an office on the South Side, won three gold and two Best of Show awards for advertising produced in St. Louis between Oct. 1, 1987, and Sept. 30, 1988.

“Jaschek submitted only three in the almost 900 entries received by the ADDY committee,

“‘I’m glad I made the right decision last April to free-lance,’ said Jaschek, a former member of the advertising management staff with Southwestern Bell Telephone Co.

“In the Best of Show category, Jaschek won in the radio and print categories. The radio winner was a 30-second commercial, ‘Laugh Catalog,’ for the Comedy Club, which Jaschek created by teaming up with former St. Louis Paul Fey; the print winner was themed, ‘Warm, Personal Letter,’ created to announce the opening of Jaschek Ink.” (The name of my business then.)

The article concluded:

“Hollywood entertainer John Byner served as master-of-ceremonies for the program, which marked the first held away from a hotel without a dinner.

“Of the more than 2,400 guests at Powell, 500 were advertising students from 24 colleges.”

Part 2: Looking Back at 1989 from 2019 (Video and Interview.)

A few months ago, the St. Louis Ad Club, to promote the 2019 St. Louis Addy Awards, asked members for “unusual Addy memories” they could capture on video and post on social media. I was only too happy to recall that first, very surreal win, and how it led to what became known as “The Red Underwear Story.

That’s a crisp and wacky 60 seconds, but the interview went longer. Here’s more of the Q & A.

Q: Let’s get warmed up….tell us a little about yourself. Name, title, where you work, a quick journey through your life in the ad business.

Walt: I’m Walt Jaschek, freelance copywriter and creative strategist, and because Jaschek is impossible to spell or pronounce, I DBA as Walt Now, as in, “What Now?” I have been so blissfully self-employed since 1988, and if you do the math, that means more than 30 years. So don’t do the math. 

Q: What’s the difference between a copywriter and creative strategist?

Walt: Pants. Copywriters wear jeans. Creative strategists wear khakis. So today I come to you as a copywriter. But I have some khakis handy.

Q: What’s your perspective on the focus on winning awards in the advertising business?

Walt: Well, I think there are three reasons they are the big dang deal that they are. (1) We work mostly in anonymity – if you write an article or draw a New Yorker cover, you get a byline. They don’t put bylines on ads, though God knows I’ve tried. It’s a way of saying, “Look. I did this. Me. Do you like it?” (2.) Agencies know awards represent a creative culture, and culture attracts talent. And (3.) let’s cut to the chase: ego. Creatives are a roller –coaster of insecurity and egomania. I mean, would I carry this award around with me if I had more self-esteem?

Q: What about the Addys specifically? How does an awards show that is geared towards the local level different than national shows?

Walt: The appetizers are better. Here in St. Louis, you’re far more likely to see toasted ravioli.  You’re not gonna get THAt a Cannes. No, seriously, I think it’s a matter of building community. Of representing. Saying, look at the work coming out of St. Louis. Take that… Austin. Or to keep it in the district: check it out… Des Moines.

Q. Do you remember your first Addy?

Walt: Sure. You always remember your first.

Q. Do you remember how many Addys you’ve attended?

Walt: No. I’d have to count the hang-overs.

Q. Is there a specific Addy story you’d like to share with us today?

Walt: I won my first “Best of Show” Addy in 1988 when I was 33 years old, my very first year of freelancing, for the ONE and ONLY THING I submitted that year: a one-page piece of a paper — a funny letter announcing my business launch.  Unprepared, I had to go on stage at the Fox in front of a huge crowd to accept from comedian John Byner, and pictures of me from the podium have a shocked, deer-in-headlights quality.  I improvised something about being glad I wore my “lucky red underwear.”  That was too much information, now and then. 

Q. But the red underwear thing became a running joke, right?

A. Right. That line became a running joke, and at another Addy ceremony years later, when I teamed up with Paul Fey and won a “Best of Show” for radio, we actually brought red underwear up to the podium and threw them into the audience. People were grabbing at them, like Fred Bird throwing t-shirts at Busch Stadium. For years after, people would say to me in public:  “I still have your underwear!” Depending on who I might be with, that could be a little disconcerting.

Q: What lesson can we take away from your Addy story?

Walt: My quite serious take-away from that silly story is this:  Enter SOMETHING.  Even if it’s it’s only ONE thing. And even … if it’s the ONLY thing you got. ‘Cause, who knows? Weird stuff happens.

Q. What piece of advice would you give to anyone considering entering the Addys this year?

Walt: iBuprofen. Take it early And often. Also: have a speech prepared. Just in case. otherwise. You could end up like me. (Holds up Addy award with red underwear draped over it.)

Q. Thanks, Walt.

Walt: See you at the show!

Writer and Creative Strategist Walt Jaschek is a 2018 inductee into the St. Louis Media Hall of Fame.