Baby Ultrasound Picture Makes Hospital TV Spot Heart-Warming, Helpful

3-D fetal ultrasound of pregnant actress adds authenticity to this Walt-written, well-shot TV spot. The heart, not the head: that’s where we make decisions about…

The Power of Procrastination in Writing, Thinking

Hello, creators. I hope you are feeling well. I hope you are happily creating. Most of all, I hope you see how that first thing…

“Subliminal Seduction:” The funny radio spot that launched comedy careers

Walt Jaschek describes the creation and unexpected success of one of the first funny radio commercials he ever wrote, and his debut as a voice…

RIP Denny O’Neil, My Hero at Writing Heroes

Walt remembers one of his great comic book writing influences, and shares a treasured Green Lantern script gifted by Denny himself. RIP Denny O’Neil, St.…

Shopping for the Apocalypse: How I Learned to Love Buying Emergency Supplies

Walt’s alarm about “double-dipping disasters” spurred his desire to “shop for the apocalypse.” Here are 10 things he bought, and why. Reviewed in this post:…

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