About You

At Walt Now Copy, it’s all about you.

You are a brand, business or non-profit needing great copywriting. You want to tell stories. You want those stories remembered.


You are a content creator – copywriter, content strategist, marketing mind – needing inspiration, guidance and examples.

And it wouldn’t hurt if you were well rewarded for your efforts.

I am Walt Jaschek, AKA Walt Now.

And I feel you.

For 40 years, I’ve been lucky enough to create memorable content for brands big and small.

And now, I want my creative endeavors to be about the act of content creation itself.

I want to encourage you to write copy with:

1. Pizazz and verve.

2. Staying power.

3. The correct use of the Oxford comma. (Spoiler: don’t use it.)

Here you will find:

Content tips.

Content tools.

And content examples.

For example, you will find herein:

A playlist of 15 funny radio commercials to inspire more of the same.

Like this classic radio spot for Star Trek: the Next Generation.

Radio needs funny content. We’ll help you create it.

We’ll also take a look at other forms of branded entertainment…

Such as these Brett Hull comic books created as a joint promotion for McDonalds and the St. Louis Blues.

Not all of our copywriting examples are funny. Some are not – on purpose.

Like this messaging campaign for a hospital system, combining the head with the heart.

Great taglines.

Great content.

Along the way, we might peek back at me as an “actor.”

What th…?

Click around. Like what you like, follow if you will.

Leave a comment. Let me know how I can help create, guide or inform your content.

Consider booking a live content brainstorm with me.

I’m Walt Jaschek AKA Walt Now Copy, at your service.

Because as it should be…

It’s all about you.

Walt Jaschek is a champion of good copywriting. As creative collaborator, mentor, and writer at large, he pushes to craft memorable stories with pizazz and verve. For his award-winning, national ad campaigns, he was inducted by the St. Louis Media History Foundation into the St. Louis Media Hall of Fame.

New content | Content services | Book a brainstorm | Contact

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