About Walt

Walt Jaschek (born September 2, 1955) is an American comedy writer and performer. Based in St. Louis, Missouri, Walt’s comedy has propelled movies, videos, comic book series, comic strips and ad campaigns.

“Life is worth laughing – that’s my motto,” says Walt, who declares his mission as “infotaining the world with smart fun.” Humor, he says, enables empathic communication and emotional relief. “It’s also a fun way to make a fortune,” he adds.

Here is Walt “calling in” to the St. Louis Media Hall of Fame presentation in 2020. It’s actually a scripted bit by Walt to promote donations to the Hall of Fame.


Here is some of Walt’s featured work, by category.

Radio

Walt came to prominence as a copywriter specializing in funny, award-winning ads and commercials for national brands, including CBS-TV, Budweiser, King World, 20th Century Fox, and AT&T. He wrote thousands of radio spots produced for broadcast in the years 1988-2010, many in collaboration with director Paul Fey, a former St. Louisian later based in Hollywood, California.

Branded as Paul & Walt Worldwide, their agency’s work attracted hundreds of industry trophies; was covered in Adweek, Ad Age, St. Louis Business Journal and more pubs; was dissected in advertising textbooks; and drew invitations for the duo to guest-speak to advertising and business groups around the world.

Examples of their work includes “Missing Persons,” a spot for the TV series Matlock and a Clio-winner for radio copywriting; “Laugh Catalog,” a spot for the TV series George Schlatter’s Comedy Club and Clio-winner for best use of sound; and “Robert Goulet,” a spot for the TV series The Simpsons and winner of the $20,000 Mercury Award for Radio Humor.

For this body of work, the St. Louis Media Foundation in 2018 inducted Paul & Walt into the prestigious St. Louis Media Hall of Fame. Declaring he is “not history yet,” Walt is still offering turnkey radio scriptwriting and production services.

Movies

Walt performed the comedy lead in the slightly NSFW comedy video “Offices in the Raw” on nationally syndicated television. The Rick Zahradnik-helmed video imagines a clothes-optional office, and Walt gets down to red underwear in the end.

He appeared as the doomed-to-be-killed by zombies Harold Pilgrain in the feature film “Spirits of Jupiter,” also known as “Planet Gone Mad.” Walt did his own stunts in the Colorado-base action-comedy, including jumping out of a moving plane on the runway.

He also starred as mad scientist Doctor D’Ablo in the cult black-and-white Western serial, “Sons of the Saddle.” This is the Don Secreae-directed episode, “The Invisible Ray-ders.”

He has a bit part in the ad agency satire “How to Kill a Pitch,” which he wrote in collaboration with studio Mercury Labs.

Articles & eBooks

Walt is currently writing for the St. Louis news and feature website STL Made. Stories include profiles of local high-tech time-keepers; innovative, “not so odd” intergenerational roommates; and the national Horseshoe Hall of Fame.

Walt is also writing an eBook on his experiences maintaining a career as a freelance, home-based creator. The introduction to Freelance Copywriting: Profit and Prosper Without Pants is posted.

Comics

Walt is the author of the three-issue comic book mini-series The Golden Adventures of Brett Hull, published as a joint promotion of the St. Louis Blues, Coca-Cola and McDonalds, and sold at regional McDonalds.

Walt is the writer and artist of the long-running, humorous webcomic Dang Gnats, starring “two outspoken insects with too much time on their wings.” The comic has more than 2000 followers on Facebook. It has retained its simple gif format since 2001.

He is the writer and co-creator (with Don Secrease) of Mel Cool: Mall Cop, a zealous security guard first published in indy comics in 1994-1999.

Also with Don, Walt co-created The Herobots, a superhero team for early readers, and launched a coloring and activities book still available.

“Ill-Conceived Character Couplings,” his short X-Men parody illustrated by Jim Lee, appeared in Marvel Comics’ What Th–!? #5 and Genext #8.

Many of Walt’s creator-owned comics, including the satire Corp Rut, superhero parent Danger Dad™ and the daring Attorneys in Space, were collected into the two-issue comic book mini-series Slightly Bent Comics, distributed in comic book stores in 1998. Smirk Du Jour, a collection of panel cartoons, was included in the second issue.

His most recent published work is the mature readers thriller Recycled Man, now available on Kindle.

Walt’s latest comic strips and comic scripts are at Tapas, a leading site for comics and novels, at https://tapas.io/waltjaschek.

Zines

In 1970, at age 15, high schooler Walt inherited the editor role at the comics-focused fanzine GRAFAN, also the newsletter of the Graphic Fantasy Society of St. Louis. He edited multiple issues of that zine and its sequel, SON OF GRAFAN, from 1971-1975.

Newspaper Editing

Walt served in 1974-1975 as editor-in-chief of The Current, the University of Missouri-St. Louis weekly newspaper. He also served as a feature writer on the paper for years. Leaning into his interests in comics, he wrote long features about the Censored Doonsebury Comics of the 1970s, and interviewed ascendent and influential Marvel Comics writer Steve Gerber. (“Steve Gerber is Smoking.”)

Cosplay

Walt has recently appeared at comic book and pop culture conventions cosplaying Dr. Hank Pym, the labcoat-wearing mentor to Scott Lang Pym in Marvel Studios’ Ant-Man 1 and 2. In those films, Pym is portrayed by actor Michael Douglas.

Copywriting

Walt maintains a curated portfolio with copywriting samples in all media. It includes taglines, websites, award-winning healthcare advertising campaigns, and content of all kinds. For his copywriting work, Walt has won many ad awards. He says his secret to winning them is his “lucky red underwear.” It’s a running joke.

Education

Walt is a 1973 graduate of Jennings High School in St. Louis County, Missouri. In 1978, he earned a BA in Speech Communication from the University of Missouri – St. Louis. Walt says: “I loved my time at both Jennings and UMSL. Best yet, there was a time later in my career, when I was cranking out the hundreds of radio commercials, that I realized I’m actually doing work in speech communication. Truth in degree naming!”

Press Coverage

Media articles on the endeavors of Walt and his associates include:

Radio’s Word Magic | Colorado Springs Sun, 1983

Positioning + Creativity + Guts = Success | Colorado Springs Business Journal, 1984

Freelance Writer Steals Show | St. Louis Post-Dispatch, 1989

St. Louis V.I.P.: Jaschek Wins With Humor | Advertising Age, 1989

A Big Hand for the Little Agency | Adweek, 1989

Funny You Should Ask About Jaschek | St. Louis Post-Dispatch, 1989

Walt Jaschek and His Basement Humor | St. Louis Business Journal, 1991

Paul & Walt Worldwide Converting Ears to Eyes | Call Letters Magazine

The Men Behind Radio’s Zany Commercials | Radio World, 1993

Southtown Resident Generates Worldwide Laughs | Southtown Word, 1994

One-Minute Jesters Court Laughs and Listeners | Los Angeles Radio Guide, 1994

Paul & Walt Help CBS-TV to Fall Sweeps Success | Call Letters, 1995

Green Drinks: Cold Beer, Cool Talk About the Environment | Webster Kirkwood Times, 2007

Award-Winning Copywriter “Lets Loose the Large” | UMSL Daily, 2012

Paul & Walt Inducted Into St. Louis Media Hall of Fame | Columbia Missourian, 2017

Former Current Editors Inducted Into Media Hall of Fame | UMSL Current, 2018

Social

Walt is on:

Facebook
Instagram
Tapas
Twitter
YouTube
My Space (just kidding.)

Bonus: See writer Walt try out his new HyperX Quadcast home office microphone, and check current price of this mic on Amazon.

That’s an #affiliate link. Help support this site!

Come on, you know you want to know how much this cool mic costs. #affiliate – Walt

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